Digital Marketing Manager (PPC / SEO) in Edinburgh

A vacancy has been created for an experienced Digital Marketing Analyst within this mega award winning full service digital agency based in Edinburgh. As a knowledgeable Digital Marketing Analyst / Manager, you will have a minimum of 3 years’ experience of well-rounded Online Advertising, SEO, Analytics, Paid Media / PPC experience - ideally from an agency perspective. You will be a self-starter who has experience in developing, implementing and measuring the success of digital marketing strategies in line with KPIs. Being highly numerate and having a sound analytical approach is a must. Commercial awareness, excellent attention to detail, and the ability to work as part of a team are also essential.

In this role, you will join a profitable company specialising in the luxury brand sector with worldwide clients - the agency prides itself on offering a high-quality service to clients. The successful candidate will work within the Digital production team.

DAY TO DAY:

• Develop and implement digital strategies for a selection of assigned clients
• Analyse and optimise digital marketing efforts to drive engagement and achieve client objectives against KPIs
• Implement, manage and analyse paid media campaigns across search, display & social
• Manage the organic search engine presence of your assigned clients and provide strategic, actionable recommendations for SEO
• Provide strategic recommendations and actionable insights through in-depth data analysis
• Begin leadership responsibilities by managing client accounts and meeting marketing objectives
• Conduct data analysis, generate reports, and present findings to guide decision-making

KEY SKILLS / TO BE CONSIDERED FOR THIS ROLE:

• Implementing winning omnichannel Digital Marketing strategies - we’re looking for a good all rounder who understands PPC/Paid, SEO, Social and data.
• Growing website traffic, and conversions
• Online advertising experience across Google Ads, Microsoft Ads and Meta
• Solid understanding of SEO, Content Marketing, Social Media & CRO
• Use of Google Analytics and Google Tag Manager
• A good understanding of business dynamics
• Strong interpersonal skills
• Ability to interpret statistics and spreadsheets
• Knowledge of programmatic advertising & affiliate marketing an advantage
• A second language would be advantageous but not essential

PERSON SPEC:

• Great team player and willing to be in the office 3 days/week (hybrid. WFH 2 days/week).
• Enthusiasm for new technology and all things digital
• Self-starter and proactive
• Problem solving and keeping abreast of industry innovations
• Ability to prioritise tasks
• Enjoy being challenged

Salary is purely dependent on skills & experience £35,000 - £38,000 + great benefits.

FURTHER IMPORTANT INFORMATION:

Gilchrist Recruitment Partnership are a specialist recruitment agency and recruiting partner within the Marketing, Digital communications/PR, Creative & Design and Advertising industry for Scotland, both agency and client side. When submitting your application, please outline your current salary, salary expectations and notice period. It is also essential that you are already legally permitted to work in the UK with the associated paperwork if you are not a UK citizen. If you are not currently living in Scotland, please explain/outline your plans and timelines for relocation to Scotland. We are a Scottish based recruiter who generally do not represent “remote” opportunities - thus you will be either living in Scotland or have solid plans to relocate.

We cannot guarantee a response to each individual application, made necessary by the level of response we receive. We will contact only those candidates we wish to shortlist. Apologies in advance for any inconvenience this may cause. We aim to be an equal opportunities employer and are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status or race. Unless clearly stated otherwise, the advertised position is a permanent contract.