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- Tasks: Lead marketing strategy, manage digital campaigns, and oversee brand visibility.
- Company: Join a vibrant independent brand known for stylish homeware and giftware with Scottish charm.
- Benefits: Enjoy a competitive salary, flexible working, and staff discounts on products.
- Why this job: Make a real impact in a growing company while working in a creative environment.
- Qualifications: 3+ years in marketing, especially in retail or lifestyle sectors; strong digital skills required.
- Other info: Must be based in Scotland or have plans to relocate; no remote applications accepted.
The predicted salary is between 28800 - 48000 £ per year.
Marketing Manager based in Fife, Scotland. No remote applications considered.
We have a fantastic new opportunity to join a lovely independent organisation who have an artisanal, aspirational and design led offering within the homeware and giftware industry. They are known for stylish, high quality, crafted products that blend style, functionality, and a touch of Scottish charm! A new position has arisen to head up the Marketing function with the main aim being to grow their consumer marketing channels. It’s a great opportunity to build processes and have a genuine impact within this successful organisation.
Based in Fife, ideally you will hail from the surrounding area and the role will be hybrid (ideally 3 days/week in the office). There will also be regular travel within the UK (trade shows etc) and internationally (trade missions). If you do not already live in Scotland, please outline your plans and timelines to relocate. Our client will not consider remote working.
The Role
Our client is seeking a skilled and proactive Marketing Manager to join the team on a full-time, permanent basis. This is a key role responsible for leading the overall marketing strategy and delivery for the company. You will manage all aspects of the digital and trade marketing activity, with support from a Marketing Assistant, and work closely with your external partners to grow brand visibility and drive commercial success.
Key Responsibilities
- Plan and implement a comprehensive B2B and B2C marketing calendar, aligning activities with product launches, seasonal events, and strategic objectives. In particular you will be developing the consumer marketing channels.
- Lead regular B2B and B2C website updates, ensuring the site is current and engaging.
- Manage email marketing to both B2B and B2C audiences, including newsletter content and campaign planning.
- Coordinate online promotions and digital advertising campaigns to drive traffic and conversions.
- Oversee social media content planning, creation, and scheduling, ensuring consistent tone and visual identity.
- Manage weekly coordination with our website developer to action site improvements, SEO optimisation and maintain performance.
- Take part in a monthly call with the company’s marketing / IT consultant to review performance and refine strategic direction.
- Manage and support a Marketing Assistant, delegating tasks effectively and providing guidance.
- Oversee the organisation’s presence on online retail marketplaces such as John Lewis, Debenhams, Freemans, Wayfair, Nivtar, ensuring listings are up-to-date, well-optimised, and aligned with brand standards.
- Oversee our profile on online trade marketplaces like Faire, enhancing B2B reach and engagement.
- Oversee trade marketing activities, including production and distribution of customer brochure mailers for the UK and Europe.
- Oversee trade and retail show bookings, ensuring timely registration, stand preparation, and promotional coordination.
- Monitor, analyse, and report on marketing performance, using insights to refine and improve campaigns.
What We’re Looking For
- Proven experience in a marketing role, ideally within retail, giftware, or lifestyle sectors. Business to consumer experience is essential. Minimum 3 years in a similar post.
- Confident in managing digital marketing strategies, website content, social media, email marketing, and e-commerce platforms.
- Comfortable using CMS systems, email marketing software, analytics tools, and social media scheduling platforms.
- Strong leadership skills and the ability to manage and motivate junior team members.
- Excellent communication, project management, and organisational skills.
- Creative, detail-oriented, and highly organised. Ability to travel occasionally.
Benefits
- Competitive salary to £40,000
- Flexible working environment
- Staff discount on company products
- A hands-on role in shaping the future of a growing, design-led Scottish brand with the opportunity to have a genuine impact for the company.
Further Important Information
Gilchrist Recruitment Partnership are a specialist recruitment agency and recruiting partner within the Marketing, Digital communications/PR, Creative & Design and Advertising industry for Scotland, both agency and client side. When submitting your application, please outline your current salary, salary expectations and notice period. It is also essential that you are already legally permitted to work in the UK with the associated paperwork if you are not a UK citizen. If you are not currently living in Scotland, please explain/outline your plans and timelines for relocation to Scotland. We are a Scottish based recruiter who generally do not represent remote opportunities - thus you will be either living in Scotland or have solid plans to relocate. We cannot guarantee a response to each individual application, made necessary by the level of response we receive. We will contact only those candidates we wish to shortlist. Apologies in advance for any inconvenience this may cause. We aim to be an equal opportunities employer and are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status or race. Unless clearly stated otherwise, the advertised position is a permanent contract.
Marketing Manager employer: Gilchrist Recruitment Partnership Ltd
Contact Detail:
Gilchrist Recruitment Partnership Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the homeware and giftware industry, especially brands that embody a similar artisanal and design-led ethos. This knowledge will help you speak confidently about how your experience aligns with their values during any interviews.
✨Tip Number 2
Network with professionals in the Scottish marketing scene, particularly those who have experience in B2B and B2C marketing. Attend local events or trade shows to make connections that could provide insights or referrals for this role.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led, particularly those that involved digital strategies, social media, and email marketing. Highlight your ability to analyse performance metrics and adapt strategies accordingly.
✨Tip Number 4
If you're not currently living in Scotland, be ready to clearly outline your relocation plans and timelines. This shows your commitment to the role and helps alleviate any concerns the employer may have about your availability.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in retail or lifestyle sectors. Emphasise your skills in digital marketing strategies, social media management, and email marketing, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the homeware and giftware industry. Mention specific examples of how you've successfully managed marketing campaigns in the past and how you can contribute to the company's growth.
Address Relocation Plans: If you're not currently living in Scotland, clearly outline your plans and timelines for relocating in your application. This shows your commitment to the position and helps the employer understand your situation.
Include Salary Expectations: Be transparent about your current salary, salary expectations, and notice period in your application. This information is essential for the recruitment process and demonstrates your professionalism.
How to prepare for a job interview at Gilchrist Recruitment Partnership Ltd
✨Know the Company Inside Out
Before your interview, make sure to research the company thoroughly. Understand their products, values, and market position. This will help you tailor your answers and show genuine interest in their brand.
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing experiences, especially in B2B and B2C contexts. Highlight specific campaigns you've managed and the results achieved, as this will demonstrate your capability to lead their marketing function.
✨Prepare for Practical Scenarios
Expect to be asked about how you would handle specific marketing challenges or scenarios relevant to the role. Think about strategies for digital marketing, social media engagement, and email campaigns that align with their goals.
✨Discuss Relocation Plans Clearly
If you're not currently living in Scotland, be upfront about your relocation plans. Outline your timeline and any steps you've already taken to ensure they know you're committed to moving for the role.
