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- Tasks: Develop and implement digital marketing strategies for luxury brand clients.
- Company: Award-winning digital agency based in Edinburgh, specialising in luxury brands.
- Benefits: Competitive salary, hybrid working model, and opportunities for professional growth.
- Why this job: Join a dynamic team and make an impact in the digital marketing world.
- Qualifications: 3+ years in digital marketing with strong PPC and SEO skills.
- Other info: Exciting opportunity to work with global clients and innovative technologies.
The predicted salary is between 28800 - 48000 £ per year.
An experienced Digital Marketing Analyst is required within a full-service digital agency based in Edinburgh. The ideal candidate will have a minimum of 3 years' experience in Online Advertising, SEO, Analytics, and Paid Media/PPC, preferably from an agency perspective.
Key responsibilities include:
- Developing and implementing digital strategies for assigned clients
- Analysing and optimising digital marketing efforts to drive engagement and achieve client objectives against KPIs
- Implementing, managing, and analysing paid media campaigns across search, display, and social
- Managing the organic search engine presence of clients and providing strategic recommendations for SEO
- Conducting data analysis, generating reports, and presenting findings to guide decision-making
Key skills required:
- Experience in implementing omnichannel Digital Marketing strategies, including PPC, SEO, Social, and data
- Growing website traffic and conversions
- Online advertising experience across Google Ads, Microsoft Ads, and Meta
- Solid understanding of SEO, Content Marketing, Social Media, and CRO
- Proficiency in Google Analytics and Google Tag Manager
- Strong analytical skills and ability to interpret statistics and spreadsheets
- Knowledge of programmatic advertising and affiliate marketing is an advantage
The successful candidate should be a great team player, enthusiastic about new technology, a self-starter, and proactive in problem-solving. The role requires being in the office 3 days a week (hybrid), with 2 days of remote work.
Further important information: Applicants must outline their current salary, salary expectations, and notice period. It is essential to be legally permitted to work in the UK. If not currently living in Scotland, applicants should explain their plans for relocation. The agency does not represent remote opportunities.
We aim to be an equal opportunities employer and are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race.
Digital Marketing Manager (PPC/SEO) in Edinburgh employer: Gilchrist Recruitment Partnership Ltd
Contact Detail:
Gilchrist Recruitment Partnership Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager (PPC/SEO) in Edinburgh
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital marketing scene. Attend local events, join online forums, or hit up LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in PPC, SEO, and analytics. Use real data to demonstrate how you've driven results for past clients. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their digital marketing strategies and come ready with ideas on how you can help them achieve their goals. This shows you're genuinely interested and proactive!
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Make sure to tailor your application to highlight your experience in digital marketing, especially in PPC and SEO, to catch the eye of recruiters.
We think you need these skills to ace Digital Marketing Manager (PPC/SEO) in Edinburgh
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your PPC, SEO, and analytics experience, and don’t forget to showcase any agency work you've done. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific achievements in digital marketing that align with our needs, and show us your enthusiasm for working in a luxury brand environment.
Show Off Your Analytical Skills: Since we’re looking for someone who’s highly numerate and analytical, make sure to include examples of how you've used data to drive decisions in your previous roles. We love numbers, so don’t hold back on the stats!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it shows us you're keen to join our team!
How to prepare for a job interview at Gilchrist Recruitment Partnership Ltd
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of PPC, SEO, and analytics. Be ready to discuss specific campaigns you've worked on, the strategies you implemented, and the results you achieved. This will show that you’re not just familiar with the concepts but have real-world experience.
✨Showcase Your Analytical Skills
Since this role requires a sound analytical approach, prepare to demonstrate how you've used data to drive decisions in past roles. Bring examples of reports you've generated or insights you've provided that led to successful outcomes for clients.
✨Be Ready to Discuss Team Dynamics
As a team player, you’ll need to show how you collaborate effectively with others. Think of examples where you’ve worked within a team to achieve marketing objectives, and be prepared to discuss how you handle challenges in a group setting.
✨Prepare Questions About the Company
Research the agency and its clients, especially in the luxury brand sector. Prepare thoughtful questions that show your interest in their work and how you can contribute to their success. This will demonstrate your enthusiasm and proactive nature.
