Commercial Marketing Manager

Overview

Commercial Marketing Manager within Events / Venue Hire / Hospitality. This role is based in Edinburgh, and remote candidates will not be considered.

Responsibilities

• Launch a new venue hire sub-brand and take ownership of its development.
• Encourage footfall to existing venues.
• Lead the events programme and identify new audiences in the Edinburgh market.
• Translate agreed commercial priorities, offers and programming into effective, insight-driven marketing campaigns and creative output that drive sales, footfall and engagement across commercial outlets and venue hire services.
• Deliver the commercial marketing service and contribute to the development of the digital marketing service, ensuring both areas work cohesively to support income-generating priorities.
• Deliver both commercial marketing and venue hire marketing services to support revenue, footfall and enquiry generation targets.
• Interpret and use insights from loyalty app data, digital analytics and wider market trends to shape and optimise campaigns for maximum performance.
• Shaping and delivering campaign creatives, including producing design assets where appropriate, while working with the in-house design team to ensure high-quality output.
• Contribute to the future strategic development of the commercial marketing service and long-term approaches to revenue-generating marketing.
• Develop the future direction of commercial marketing within the organisation, within the strategic framework set by the Director and Head of Marketing and other stakeholders.
• Understand and apply B2B and B2C marketing techniques; support growth of income-generating activities including the brand-new venue hire business, trading outlets (bars, restaurants and cafes), loyalty app promotions and events promotions.
• Attract customers from across the city and beyond through targeted promotional activity, SEO enhancements and compelling content.

Qualifications and Experience

• Strong marketing and digital marketing campaign development background within hospitality / events / leisure.
• Proven track record of building sales via various marketing channels.
• Approximately 2 years of experience in marketing campaign strategy and delivery within the hospitality / events / audience development sector; preferably 3–4 years.
• Excellent written and verbal communication and ability to work with internal teams and external stakeholders.
• Based in Edinburgh; 3 days in the office / 2 days working from home, with flexibility for evenings/weekends during events.

Salary and Location

Salary £30,000 - £36,000 + benefits. Minimum 2 years experience, preferably 3/4. Permanent contract.

About the Employer and Application Notes

Gilchrist Recruitment Partnership are a specialist recruitment agency and recruiting partner within Marketing, Digital communications/PR, Creative & Design and Advertising in Scotland, for both agency and client-side roles. When submitting your application, please outline your current salary, salary expectations and notice period. It is essential that you are legally permitted to work in the UK with the associated paperwork if you are not a UK citizen. If you are not currently living in Scotland, please outline your relocation plans and timelines. We generally do not represent remote opportunities, so expect to be based in Scotland or have solid relocation plans. This is a permanent contract and we aim to be an equal opportunities employer.