At a Glance
- Tasks: Create and manage engaging social media strategies for diverse clients.
- Company: Dynamic agency focused on innovative digital marketing solutions.
- Benefits: Flexible working hours, creative environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on creativity and innovation.
- Why this job: Join a vibrant team and shape the future of digital marketing.
- Qualifications: Strong understanding of social media, copywriting skills, and client management experience.
The predicted salary is between 30000 - 40000 € per year.
The Social & Digital Strategist is responsible for developing, delivering, and optimising social media and digital marketing activity across client accounts and agency channels. This role combines strategic planning, content creation, campaign management, client communication, reporting, process development, and commercial input to ensure clients receive consistent, high-quality, results-focused marketing support. The role requires a strong understanding of social media platforms, digital marketing trends, brand voice, content planning, copywriting, paid media, reporting, and client relationship management. The Social & Digital Strategist will work closely with the creative team and management to support client growth, improve internal efficiency, and contribute to the development of new agency services and product packages.
Key Responsibilities
- Develop and implement social media strategies aligned with client objectives, brand positioning, and wider marketing goals.
- Plan, manage, and schedule content calendars across Instagram, Facebook, LinkedIn, TikTok, and YouTube.
- Write copy, captions, campaign messaging, and content ideas tailored to each client’s tone of voice.
- Brief and collaborate with the creative team on photography, video content, campaign assets, and social-first creative.
- Monitor, moderate, and engage with online communities across client social media accounts.
Reporting, Analytics & Campaign Performance
- Analyse campaign and content performance using Google Analytics, Meta Business Suite, platform insights, and other reporting tools.
- Deliver clear reporting on campaign performance so clients can understand the value of their investment.
- Use performance data to make recommendations for future campaigns, content direction, and digital strategy.
- Support the management and optimisation of paid social campaigns across Meta and Google where required.
Process & Documentation
- Set up and improve internal processes to increase consistency, efficiency, and quality across the agency.
- Create new document types, templates, workflows, and supporting materials to assist the wider team and improve client delivery.
- Maintain organised documentation for campaigns, client activity, content planning, and reporting where required.
Account Management
- Manage client relationships directly, acting as a key point of contact across ongoing projects and retained activity.
- Communicate with clients in a professional, proactive, and organised manner.
- Support clients with campaign planning, content approvals, project updates, reporting, and strategic recommendations.
- Work beyond purely delivering on briefs by identifying opportunities, guiding clients, and helping shape marketing activity.
Commercial & Product Development
- Support the development of new agency product packages designed to upsell existing clients and support new business conversations.
- Contribute ideas that improve the agency’s service offering, client retention, and commercial growth.
- Identify opportunities to expand client accounts through additional services, campaigns, or ongoing support.
Proposal & Campaign Generation
- Generate new campaign concepts, client proposals, and marketing ideas at pace.
- Support fast-turnaround proposal work for key clients and new business opportunities.
- Create campaign outlines, messaging structures, and strategic recommendations to support client growth.
- Support the agency’s copywriting output across client accounts by creating accurate, brand-aligned copy for social, web, blog, email, and campaign use.
- Develop, manage, and refine AI-assisted copywriting tools and agents trained on website content, brand assets, and target audience data.
- Use AI tools to improve copywriting efficiency while maintaining accuracy, quality, and consistency with each client’s tone of voice.
- Continue refining AI-generated outputs to save time on copywriting tasks and allow greater focus on strategy, planning, and client development.
- Plan and produce blog content for client and agency channels.
- Support email marketing activity through copywriting, campaign contribution, and content planning.
- Contribute to wider digital marketing campaigns across social media, email, blog, website, and paid channels.
This job description is not intended to be all-inclusive.
Social Media Manager employer: Gilbert & Rose
As a leading agency in the digital marketing space, we pride ourselves on fostering a dynamic and collaborative work environment where creativity thrives. Our commitment to employee growth is evident through continuous training opportunities and a culture that encourages innovation and strategic thinking. Located in a vibrant area, our team enjoys a flexible work-life balance, competitive benefits, and the chance to work with diverse clients, making every day both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and engage on social media. You never know who might have the inside scoop on job openings or can refer you to someone looking for a Social Media Manager.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work in social media strategy, content creation, and campaign management. Use platforms like Instagram or LinkedIn to highlight your achievements and demonstrate your understanding of brand voice and digital marketing trends.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out to companies you admire and express your interest in working with them. Tailor your message to show how you can help them achieve their marketing goals, and don’t forget to mention your experience with analytics and reporting.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for talented individuals like you. Make sure to keep an eye on our listings and apply directly to increase your chances of landing that dream role as a Social Media Manager.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Show Your Creative Side:When applying for the Social Media Manager role, let your creativity shine through! Share examples of your past work, whether it's a campaign you managed or content you created. We love seeing how you can bring a brand's voice to life!
Tailor Your Application:Make sure to customise your application to match the job description. Highlight your experience with social media strategies, content planning, and client management. We want to see how your skills align with what we’re looking for!
Be Data-Driven:Since this role involves analysing campaign performance, don’t forget to mention your experience with tools like Google Analytics or Meta Business Suite. Show us how you've used data to drive decisions and improve results in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do!
How to prepare for a job interview at Gilbert & Rose
✨Know Your Platforms
Make sure you have a solid understanding of the social media platforms mentioned in the job description. Familiarise yourself with their unique features, audience demographics, and recent trends. This will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Creativity
Prepare examples of past campaigns you've worked on, especially those that involved content creation and strategic planning. Bring along visuals or case studies that highlight your ability to craft engaging content tailored to different brand voices. This will give interviewers a clear picture of your creative process.
✨Be Data-Driven
Brush up on your analytics skills! Be ready to discuss how you've used data to inform your strategies in previous roles. Mention specific tools like Google Analytics or Meta Business Suite, and be prepared to explain how you’ve analysed campaign performance to drive results.
✨Client Communication is Key
Think about how you manage client relationships and communication. Prepare to share examples of how you've proactively engaged with clients, provided updates, and offered strategic recommendations. This will show that you understand the importance of client management in a role like this.
