At a Glance
- Tasks: Create and manage engaging social media strategies for diverse clients.
- Company: Dynamic agency focused on innovative digital marketing solutions.
- Benefits: Flexible working hours, creative environment, and opportunities for professional growth.
- Other info: Collaborate with creative minds and make a real impact in the industry.
- Why this job: Join a vibrant team and shape the future of digital marketing.
- Qualifications: Strong understanding of social media trends and excellent communication skills.
The predicted salary is between 30000 - 40000 € per year.
The Social & Digital Strategist is responsible for developing, delivering, and optimising social media and digital marketing activity across client accounts and agency channels. This role combines strategic planning, content creation, campaign management, client communication, reporting, process development, and commercial input to ensure clients receive consistent, high-quality, results-focused marketing support.
The role requires a strong understanding of social media platforms, digital marketing trends, brand voice, content planning, copywriting, paid media, reporting, and client relationship management. The Social & Digital Strategist will work closely with the creative team and management to support client growth, improve internal efficiency, and contribute to the development of new agency services and product packages.
Key Responsibilities- Develop and implement social media strategies aligned with client objectives, brand positioning, and wider marketing goals.
- Plan, manage, and schedule content calendars across Instagram, Facebook, LinkedIn, TikTok, and YouTube.
- Write copy, captions, campaign messaging, and content ideas tailored to each client's tone of voice.
- Brief and collaborate with the creative team on photography, video content, campaign assets, and social-first creative.
- Monitor, moderate, and engage with online communities across client social media accounts.
- Stay up to date with industry trends, platform updates, algorithm changes, content formats, and SEO best practice.
- Analyse campaign and content performance using Google Analytics, Meta Business Suite, platform insights, and other reporting tools.
- Deliver clear reporting on campaign performance so clients can understand the value of their investment.
- Use performance data to make recommendations for future campaigns, content direction, and digital strategy.
- Support the management and optimisation of paid social campaigns across Meta and Google where required.
- Set up and improve internal processes to increase consistency, efficiency, and quality across the agency.
- Create new document types, templates, workflows, and supporting materials to assist the wider team and improve client delivery.
- Maintain organised documentation for campaigns, client activity, content planning, and reporting where required.
- Manage client relationships directly, acting as a key point of contact across ongoing projects and retained activity.
- Communicate with clients in a professional, proactive, and organised manner.
- Support clients with campaign planning, content approvals, project updates, reporting, and strategic recommendations.
- Work beyond purely delivering on briefs by identifying opportunities, guiding clients, and helping shape marketing activity.
- Support the development of new agency product packages designed to upsell existing clients and support new business conversations.
- Contribute ideas that improve the agency's service offering, client retention, and commercial growth.
- Identify opportunities to expand client accounts through additional services, campaigns, or ongoing support.
- Generate new campaign concepts, client proposals, and marketing ideas at pace.
- Support fast-turnaround proposal work for key clients and new business opportunities.
- Create campaign outlines, messaging structures, and strategic recommendations to support client growth.
- Support the agency's copywriting output across client accounts by creating accurate, brand-aligned copy for social, web, blog, email, and campaign use.
- Develop, manage, and refine AI-assisted copywriting tools and agents trained on website content, brand assets, and target audience data.
- Use AI tools to improve copywriting efficiency while maintaining accuracy, quality, and consistency with each client's tone of voice.
- Continue refining AI-generated outputs to save time on copywriting tasks and allow greater focus on strategy, planning, and client development.
- Plan and produce blog content for client and agency channels.
- Support email marketing activity through copywriting, campaign contribution, and content planning.
- Contribute to wider digital marketing campaigns across social media, email, blog, website, and paid channels.
This job description is not intended to be all-inclusive.
Social Media Manager in Leigh-on-Sea employer: Gilbert & Rose
As a leading agency in the digital marketing space, we pride ourselves on fostering a dynamic and collaborative work culture that empowers our Social Media Managers to thrive. With a strong emphasis on professional development, we offer numerous growth opportunities, innovative projects, and the chance to work with a diverse range of clients. Located in a vibrant area, our team enjoys a supportive environment that encourages creativity and strategic thinking, making it an excellent place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in Leigh-on-Sea
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and engage with their content. It’s all about building relationships that can lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Stay updated with trends! Follow industry leaders and keep an eye on the latest social media trends. Being in the know shows your passion and commitment to the role.
✨Tip Number 4
Apply through our website! We love seeing candidates who are proactive. Tailor your application to highlight how your experience aligns with our needs, and don’t forget to follow up after applying!
We think you need these skills to ace Social Media Manager in Leigh-on-Sea
Some tips for your application 🫡
Show Off Your Social Skills:When you're applying for the Social Media Manager role, make sure to highlight your experience with different platforms. We want to see how you've developed strategies and engaged with communities, so share specific examples that showcase your skills!
Tailor Your Tone:Each client has a unique voice, and we need to see that you can adapt your writing style accordingly. In your application, include snippets of copy or campaign ideas that reflect your ability to match different brand tones. This will show us you're the right fit!
Data-Driven Decisions:We love numbers! Make sure to mention any experience you have with analytics tools like Google Analytics or Meta Business Suite. Highlight how you've used data to inform your strategies and improve campaign performance – it’s all about results!
Keep It Organised:As a Social Media Manager, organisation is key. In your application, demonstrate how you've managed content calendars or client communications in the past. A well-structured application will show us you’re ready to keep things running smoothly here at StudySmarter!
How to prepare for a job interview at Gilbert & Rose
✨Know Your Platforms
Make sure you have a solid understanding of the social media platforms mentioned in the job description. Familiarise yourself with their unique features, audience demographics, and recent trends. This will help you demonstrate your expertise and show that you're up-to-date with the latest digital marketing strategies.
✨Showcase Your Creativity
Prepare to discuss your past campaigns and content ideas. Bring examples of your work that highlight your ability to create engaging content tailored to different brand voices. Being able to articulate your creative process will impress interviewers and show them how you can contribute to their agency.
✨Be Data-Driven
Since the role involves analysing campaign performance, be ready to talk about how you've used data to inform your strategies in the past. Familiarise yourself with tools like Google Analytics and Meta Business Suite, and be prepared to discuss specific metrics you've tracked and how they influenced your decisions.
✨Client Communication Skills
This position requires strong client relationship management. Think of examples where you've successfully managed client expectations or navigated challenging conversations. Highlight your proactive communication style and how you ensure clients feel valued and informed throughout the project lifecycle.
