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- Tasks: Lead our social media presence and manage LinkedIn content for brand visibility.
- Company: Virtasant is a global cloud consultancy focused on impactful cloud transformations.
- Benefits: Enjoy remote work flexibility, autonomy, and a collaborative team culture.
- Why this job: Shape our brand story in a high-trust environment with real impact.
- Qualifications: Strong copywriting skills and experience in B2B social content, especially LinkedIn.
- Other info: This is a freelance role with an initial 3-month contract, 20 hours/week.
Location: Remote (UK time zone overlap preferred)
Type: Freelance / Contractor (20 hours/week)
Duration: Initial 3-month contract (with potential to extend)
About Virtasant
Virtasant is a global cloud consultancy helping organizations transform, build, and optimize in the cloud. With a remote-first model and a world-class cost optimization platform, we’re known for delivering exceptional results across data, cloud, and AI projects. Now, we’re ready to amplify that story and turn delivery wins into consistent brand impact.
The Opportunity
We’re looking for a self-starting Social Media & Campaigns Lead to help us build a strong and consistent online presence. You’ll own our company LinkedIn activity, support top-of-funnel recruitment efforts, and ensure internal wins and hiring campaigns are translated into high-impact, engaging content. You’ll be the engine behind our social and employer brand visibility—whether that’s writing and scheduling posts, working with our recruiters on hiring campaigns, or briefing our marketing agency to ensure we have the right content in place to build reach and credibility.
Key Responsibilities
- Own and manage a consistent LinkedIn content calendar (company page + campaign-specific activity)
- Write and schedule posts that support brand awareness, hiring campaigns, and delivery success stories
- Collaborate with recruiters to support hiring campaigns with role posts, visual assets, and outreach content
- Brief and coordinate with our external marketing agency to ensure timely, on-brand content creation
- Track engagement and performance to identify what resonates and adapt accordingly
- Ensure content tone is consistent and aligned with our brand voice
- Stay on top of social and content trends relevant to tech and consulting audiences
Ideal Experience
- Strong copywriting skills and experience managing B2B social content (especially on LinkedIn)
- Proven ability to support recruitment or employer branding campaigns
- Experience working independently and proactively in a remote environment
- Confident liaising with external content or design agencies
- (Bonus) Basic design or Canva/Figma skills to tweak or repurpose assets
- (Bonus) Background in tech, SaaS, or consulting companies
Why Virtasant
We’re not your typical tech consultancy. At Virtasant, you’ll be joining a team that’s 100% remote, deeply global, and serious about impact - both for our clients and our people. We’re lean, ambitious, and focused on delivering real results, not fluff. You’ll have the freedom to shape our brand story, work async with autonomy, and collaborate with a team that values smart thinking, clean execution, and creative problem-solving. If you’re tired of bureaucracy and looking for a high-trust environment where your ideas can move quickly, you’ll feel at home here.
Social Media & Campaigns Lead employer: Gigster
Contact Detail:
Gigster Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Campaigns Lead
✨Tip Number 1
Familiarise yourself with Virtasant's brand voice and values. This will help you create content that resonates with their audience and aligns with their mission, making you a more attractive candidate.
✨Tip Number 2
Showcase your understanding of LinkedIn as a platform for B2B engagement. Prepare examples of successful campaigns you've managed or contributed to, highlighting metrics that demonstrate your impact.
✨Tip Number 3
Network with current or former employees of Virtasant on LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be beneficial during interviews.
✨Tip Number 4
Stay updated on the latest trends in social media and employer branding, particularly within the tech and consulting sectors. Being knowledgeable about current trends will show your proactive approach and passion for the role.
We think you need these skills to ace Social Media & Campaigns Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management and campaigns, particularly on LinkedIn. Showcase any previous roles where you supported recruitment or employer branding efforts.
Craft a Compelling Cover Letter: Write a cover letter that reflects your understanding of Virtasant's mission and values. Emphasise your copywriting skills and experience in managing B2B social content, and explain how you can contribute to their brand visibility.
Showcase Your Creativity: Include examples of past social media campaigns you've led or contributed to. If possible, provide links to posts or content that demonstrate your ability to engage audiences and support hiring campaigns.
Highlight Remote Work Experience: Since this role is remote, mention any previous experience working independently in a remote environment. Discuss how you manage your time and collaborate with teams across different time zones.
How to prepare for a job interview at Gigster
✨Showcase Your Copywriting Skills
As a Social Media & Campaigns Lead, strong copywriting is essential. Prepare examples of your previous work that demonstrate your ability to create engaging content, especially for B2B audiences on platforms like LinkedIn.
✨Demonstrate Your Understanding of Employer Branding
Be ready to discuss how you've supported recruitment campaigns in the past. Share specific strategies you used to enhance employer branding and how you measured their success.
✨Familiarise Yourself with Current Trends
Stay updated on the latest social media trends, particularly in tech and consulting. During the interview, mention any recent trends you've noticed and how they could be applied to Virtasant's strategy.
✨Prepare Questions About Collaboration
Since the role involves liaising with recruiters and external agencies, prepare thoughtful questions about how collaboration works at Virtasant. This shows your proactive approach and interest in teamwork.