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- Tasks: Lead our social media presence and manage LinkedIn content for brand visibility.
- Company: Virtasant is a global cloud consultancy focused on impactful cloud transformations.
- Benefits: Enjoy remote work flexibility, autonomy, and a collaborative team culture.
- Other info: Initial 3-month contract with potential for extension; 20 hours/week commitment.
- Why this job: Shape our brand story in a high-trust environment with creative freedom.
- Qualifications: Strong copywriting skills and experience in B2B social content management required.
Location: Remote (UK time zone overlap preferred)
Type: Freelance / Contractor (20 hours/week)
Duration: Initial 3-month contract (with potential to extend)
About Virtasant
Virtasant is a global cloud consultancy helping organizations transform, build, and optimize in the cloud. With a remote-first model and a world-class cost optimization platform, we’re known for delivering exceptional results across data, cloud, and AI projects. Now, we’re ready to amplify that story and turn delivery wins into consistent brand impact.
The Opportunity
We’re looking for a self-starting Social Media & Campaigns Lead to help us build a strong and consistent online presence. You’ll own our company LinkedIn activity, support top-of-funnel recruitment efforts, and ensure internal wins and hiring campaigns are translated into high-impact, engaging content. You’ll be the engine behind our social and employer brand visibility—whether that’s writing and scheduling posts, working with our recruiters on hiring campaigns, or briefing our marketing agency to ensure we have the right content in place to build reach and credibility.
Key Responsibilities
- Own and manage a consistent LinkedIn content calendar (company page + campaign-specific activity)
- Write and schedule posts that support brand awareness, hiring campaigns, and delivery success stories
- Collaborate with recruiters to support hiring campaigns with role posts, visual assets, and outreach content
- Brief and coordinate with our external marketing agency to ensure timely, on-brand content creation
- Track engagement and performance to identify what resonates and adapt accordingly
- Ensure content tone is consistent and aligned with our brand voice
- Stay on top of social and content trends relevant to tech and consulting audiences
Ideal Experience
- Strong copywriting skills and experience managing B2B social content (especially on LinkedIn)
- Proven ability to support recruitment or employer branding campaigns
- Experience working independently and proactively in a remote environment
- Confident liaising with external content or design agencies
- (Bonus) Basic design or Canva/Figma skills to tweak or repurpose assets
- (Bonus) Background in tech, SaaS, or consulting companies
Why Virtasant
We’re not your typical tech consultancy. At Virtasant, you’ll be joining a team that’s 100% remote, deeply global, and serious about impact - both for our clients and our people. We’re lean, ambitious, and focused on delivering real results, not fluff. You’ll have the freedom to shape our brand story, work async with autonomy, and collaborate with a team that values smart thinking, clean execution, and creative problem-solving. If you’re tired of bureaucracy and looking for a high-trust environment where your ideas can move quickly, you’ll feel at home here.
Social Media & Campaigns Lead employer: Gigster
Contact Detail:
Gigster Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Campaigns Lead
✨Tip Number 1
Familiarise yourself with Virtasant's brand voice and values. Understanding their unique approach to cloud consultancy will help you tailor your conversations and demonstrate how your skills align with their mission during any discussions.
✨Tip Number 2
Engage with Virtasant's existing social media content on LinkedIn. Commenting thoughtfully on their posts or sharing relevant insights can help you get noticed and show your genuine interest in their work and culture.
✨Tip Number 3
Prepare to discuss specific examples of your past social media campaigns, especially those that involved B2B engagement or recruitment efforts. Highlighting measurable outcomes will demonstrate your effectiveness and strategic thinking.
✨Tip Number 4
Stay updated on the latest trends in social media and employer branding, particularly within the tech and consulting sectors. Being able to discuss current trends and how they could apply to Virtasant will showcase your proactive approach and industry knowledge.
We think you need these skills to ace Social Media & Campaigns Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, copywriting, and any previous work with B2B content. Emphasise your ability to work independently in a remote setting.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and campaigns. Mention specific examples of how you've successfully managed social content or recruitment campaigns in the past.
Showcase Your Copywriting Skills: Include samples of your writing, particularly any B2B social media posts or campaign content. This will demonstrate your strong copywriting skills and understanding of brand voice.
Highlight Relevant Tools and Skills: Mention any experience with tools like Canva or Figma, as well as your ability to track engagement metrics. This shows you are proactive and can adapt content based on performance.
How to prepare for a job interview at Gigster
✨Showcase Your Copywriting Skills
As a Social Media & Campaigns Lead, strong copywriting is essential. Prepare examples of your previous work that demonstrate your ability to create engaging content, especially for B2B audiences on platforms like LinkedIn.
✨Demonstrate Your Understanding of Employer Branding
Be ready to discuss how you've supported recruitment campaigns in the past. Share specific strategies you used to enhance employer branding and how you measured their success.
✨Familiarise Yourself with Current Trends
Stay updated on the latest social media trends, particularly in tech and consulting. During the interview, mention any recent trends you've noticed and how they could be applied to Virtasant's strategy.
✨Prepare Questions About Collaboration
Since the role involves liaising with recruiters and external agencies, prepare thoughtful questions about how collaboration works at Virtasant. This shows your proactive approach and interest in teamwork.