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- Tasks: Lead our social media presence and create engaging content for LinkedIn.
- Company: Virtasant is a global cloud consultancy focused on impactful cloud transformations.
- Benefits: Enjoy remote work flexibility and the chance to shape our brand story.
- Why this job: Join a dynamic team that values creativity and offers autonomy in a high-trust environment.
- Qualifications: Strong copywriting skills and experience with B2B social content, especially on LinkedIn.
- Other info: This is a freelance role with an initial 3-month contract and potential for extension.
Location: Remote (UK time zone overlap preferred)
Type: Freelance / Contractor (20 hours/week)
Duration: Initial 3-month contract (with potential to extend)
About Virtasant
Virtasant is a global cloud consultancy helping organizations transform, build, and optimize in the cloud. With a remote-first model and a world-class cost optimization platform, we’re known for delivering exceptional results across data, cloud, and AI projects. Now, we’re ready to amplify that story and turn delivery wins into consistent brand impact.
The Opportunity
We’re looking for a self-starting Social Media & Campaigns Lead to help us build a strong and consistent online presence. You’ll own our company LinkedIn activity, support top-of-funnel recruitment efforts, and ensure internal wins and hiring campaigns are translated into high-impact, engaging content. You’ll be the engine behind our social and employer brand visibility—whether that’s writing and scheduling posts, working with our recruiters on hiring campaigns, or briefing our marketing agency to ensure we have the right content in place to build reach and credibility.
Key Responsibilities
- Own and manage a consistent LinkedIn content calendar (company page + campaign-specific activity)
- Write and schedule posts that support brand awareness, hiring campaigns, and delivery success stories
- Collaborate with recruiters to support hiring campaigns with role posts, visual assets, and outreach content
- Brief and coordinate with our external marketing agency to ensure timely, on-brand content creation
- Track engagement and performance to identify what resonates and adapt accordingly
- Ensure content tone is consistent and aligned with our brand voice
- Stay on top of social and content trends relevant to tech and consulting audiences
Ideal Experience
- Strong copywriting skills and experience managing B2B social content (especially on LinkedIn)
- Proven ability to support recruitment or employer branding campaigns
- Experience working independently and proactively in a remote environment
- Confident liaising with external content or design agencies
- (Bonus) Basic design or Canva/Figma skills to tweak or repurpose assets
- (Bonus) Background in tech, SaaS, or consulting companies
Why Virtasant
We’re not your typical tech consultancy. At Virtasant, you’ll be joining a team that’s 100% remote, deeply global, and serious about impact - both for our clients and our people. We’re lean, ambitious, and focused on delivering real results, not fluff. You’ll have the freedom to shape our brand story, work async with autonomy, and collaborate with a team that values smart thinking, clean execution, and creative problem-solving. If you’re tired of bureaucracy and looking for a high-trust environment where your ideas can move quickly, you’ll feel at home here.
Social Media & Campaigns Lead employer: Gigster
Contact Detail:
Gigster Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Campaigns Lead
✨Tip Number 1
Familiarise yourself with Virtasant's brand voice and values. This will help you create content that resonates with their audience and aligns with their mission, making you a more attractive candidate.
✨Tip Number 2
Showcase your understanding of LinkedIn as a platform. Prepare examples of successful campaigns you've managed or contributed to, highlighting metrics like engagement rates and follower growth.
✨Tip Number 3
Network with current or former employees of Virtasant on LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be beneficial during interviews.
✨Tip Number 4
Stay updated on the latest trends in social media and employer branding, especially within the tech and consulting sectors. Being knowledgeable about current trends will demonstrate your proactive approach and passion for the role.
We think you need these skills to ace Social Media & Campaigns Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management and copywriting, particularly in a B2B context. Emphasise any previous roles where you've successfully managed LinkedIn content or supported recruitment campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and your understanding of Virtasant's mission. Mention specific examples of how you've driven brand awareness or engagement in past roles, and express your enthusiasm for working in a remote environment.
Showcase Your Copywriting Skills: Include samples of your writing, especially posts or campaigns you've created for LinkedIn. This will demonstrate your ability to create engaging content that aligns with a brand's voice and resonates with the target audience.
Highlight Relevant Tools and Skills: Mention any tools you are proficient in, such as Canva or Figma, that can aid in content creation. Also, discuss your familiarity with tracking engagement metrics and adapting content strategies based on performance data.
How to prepare for a job interview at Gigster
✨Showcase Your Copywriting Skills
As a Social Media & Campaigns Lead, strong copywriting is essential. Prepare examples of your previous work that demonstrate your ability to create engaging content, especially for B2B audiences on platforms like LinkedIn.
✨Familiarise Yourself with the Brand
Before the interview, take time to understand Virtasant's brand voice and values. This will help you align your responses with their expectations and show that you're genuinely interested in contributing to their story.
✨Prepare for Collaboration Questions
Since the role involves working with recruiters and external agencies, be ready to discuss your experience in collaboration. Think of specific examples where you successfully coordinated projects or campaigns with others.
✨Stay Updated on Social Trends
Demonstrate your knowledge of current social media trends, particularly in tech and consulting. Bring insights to the interview about what’s working in the industry and how you can apply these trends to enhance Virtasant's online presence.
