At a Glance
- Tasks: Lead Giggling Squid's digital marketing, optimising online presence and performance.
- Company: Join one of the UK's largest and most loved Thai restaurant groups.
- Benefits: Competitive salary, 25 days holiday, pension, and 50% off food.
- Other info: Exciting opportunities for growth and trips to Thailand to immerse in our culture.
- Why this job: Shape our digital strategy and make a real impact in a vibrant environment.
- Qualifications: Experience in digital marketing, CRM platforms, SEO, and performance marketing.
The predicted salary is between 40000 - 50000 £ per year.
As Digital Marketing Manager, you will own Giggling Squid's entire digital ecosystem and performance marketing output. From the website and CRM to SEO, paid search and social, you are the person who makes sure we show up brilliantly online and that every digital touchpoint converts. This is a broad, hands‐on role at the centre of the marketing team. You will work closely with the Head of Marketing and have genuine scope to shape how Giggling Squid grows digitally.
Responsibilities
- Own and develop the Giggling Squid website, ensuring it is always accurate, on‐brand, and optimised for conversion.
- Lead SEO strategy across the estate, driving organic visibility for all 52 restaurant locations.
- Manage and optimise the online booking system, ensuring a seamless guest journey from discovery to reservation.
- Manage Google Business listings and reviews across the estate, maintaining accuracy and responding to guest feedback.
- Own and manage paid search and social campaigns, driving covers and delivery orders.
- Own the performance marketing budget, reporting weekly on spend, efficiency, and return.
- Own Giggling Squid's CRM platform (Bloomreach), managing the customer database, segmentation, and email marketing programme.
- Build and optimise automated customer journeys: welcome sequences, re‐engagement, post‐visit, and birthday campaigns, including hands‐on email build and deployment.
- Track and report on key digital metrics across all channels, translating data into clear commercial recommendations for the Head of Marketing.
- Confident using Google Analytics 4 (GA4) to track and report on digital performance across the estate.
You will have solid experience in a digital marketing role, ideally within hospitality, retail, or a consumer‐facing brand. We are looking for someone who brings:
- Experience with CRM platforms, ideally Bloomreach or a comparable tool.
- Strong paid search and social skills with a track record of managing budgets and delivering return.
- Solid SEO knowledge and experience managing local search for a multi‐site business.
- Analytically strong. Comfortable in data, able to pull insight and make clear recommendations.
- Organised, hands‐on, and equally comfortable setting strategy and executing it.
Giggling Squid is one of the UK's most loved Thai eating houses. Founded by Andy and Pranee Laurillard, in what started as a tiny fisherman's cottage (now our Brighton restaurant), has grown to become the nation's largest Thai restaurant group, with 52 restaurants across the country. Built on bold, authentic Thai food, warm hospitality, and a dining experience that feels genuinely different. We're at an exciting chapter in our journey. A brand with serious ambitions and a digital presence that needs to match. If you want to work somewhere with big energy, exceptional food, and room to make your mark, you're in the right place.
Benefits
- Competitive salary
- 25 days holiday
- Company pension
- Our Office is based in Paddington, London (3-4 days in office)
- 50% off food at Giggling Squid restaurants
- Long Service Awards - because loyalty should be celebrated
- Trips to Thailand - immerse yourself in the culture that inspires us
Digital Marketing Manager employer: Giggling Squid
Giggling Squid is an exceptional employer, offering a vibrant work culture that thrives on creativity and collaboration. As a Digital Marketing Manager, you will have the opportunity to shape the digital landscape of one of the UK's largest Thai restaurant groups, with access to competitive benefits including a generous holiday allowance, a company pension, and unique experiences like trips to Thailand. With a focus on employee growth and a supportive environment, Giggling Squid is the perfect place for those looking to make a meaningful impact in the hospitality industry.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects, especially if you've worked on SEO, paid search, or CRM campaigns. This gives you a chance to demonstrate your expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching Giggling Squid and its digital presence. Think about how you can contribute to their growth and be ready to share your ideas. Tailoring your approach shows you're genuinely interested in the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on being part of the Giggling Squid family right from the start.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Show Your Passion for Digital Marketing:When you're writing your application, let your enthusiasm for digital marketing shine through! We want to see how you can bring that energy to Giggling Squid and make our online presence even better.
Tailor Your Experience:Make sure to highlight your relevant experience in digital marketing, especially in hospitality or consumer-facing brands. We love seeing how your skills align with what we do, so don’t hold back!
Be Data-Driven:Since we’re all about performance marketing, include examples of how you've used data to drive decisions in your previous roles. Show us how you can turn numbers into actionable insights that will help Giggling Squid grow.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Giggling Squid
✨Know Your Digital Stuff
Make sure you brush up on your digital marketing knowledge, especially around SEO, paid search, and CRM platforms like Bloomreach. Be ready to discuss specific strategies you've implemented in the past and how they drove results.
✨Showcase Your Analytical Skills
Giggling Squid is looking for someone who can translate data into actionable insights. Prepare examples of how you've used analytics tools, like Google Analytics 4, to track performance and make recommendations that improved marketing outcomes.
✨Demonstrate Your Hands-On Approach
This role is all about being hands-on, so be prepared to talk about times when you've taken initiative in your previous roles. Whether it’s managing a campaign or optimising a website, show them you’re not afraid to roll up your sleeves.
✨Align with Their Brand Values
Giggling Squid prides itself on its unique dining experience and authentic Thai culture. Familiarise yourself with their brand story and values, and think about how your personal approach to digital marketing aligns with their mission.
