At a Glance
- Tasks: Lead Giggling Squid's digital marketing, optimising online presence and performance.
- Company: Join one of the UK's most loved Thai restaurant groups with a vibrant culture.
- Benefits: Enjoy competitive salary, 25 days holiday, and 50% off food at our restaurants.
- Other info: Exciting opportunities for career growth and trips to Thailand await!
- Why this job: Shape our digital strategy and make a real impact in a growing brand.
- Qualifications: Experience in digital marketing, CRM platforms, and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
As Digital Marketing Manager, you will own Giggling Squid's entire digital ecosystem and performance marketing output. From the website and CRM to SEO, paid search and social, you are the person who makes sure we show up brilliantly online and that every digital touchpoint converts. This is a broad, hands‑on role at the centre of the marketing team. You will work closely with the Head of Marketing and have genuine scope to shape how Giggling Squid grows digitally.
Responsibilities
- Own and develop the Giggling Squid website, ensuring it is always accurate, on‑brand, and optimised for conversion.
- Lead SEO strategy across the estate, driving organic visibility for all 52 restaurant locations.
- Manage and optimise the online booking system, ensuring a seamless guest journey from discovery to reservation.
- Manage Google Business listings and reviews across the estate, maintaining accuracy and responding to guest feedback.
- Performance Marketing
- Own and manage paid search and social campaigns, driving covers and delivery orders.
- Own the performance marketing budget, reporting weekly on spend, efficiency, and return.
- CRM and Data
- Own Giggling Squid's CRM platform (Bloomreach), managing the customer database, segmentation, and email marketing programme.
- Build and optimise automated customer journeys: welcome sequences, re‑engagement, post‑visit, and birthday campaigns, including hands‑on email build and deployment.
- Track and report on key digital metrics across all channels, translating data into clear commercial recommendations for the Head of Marketing.
- Confident using Google Analytics 4 (GA4) to track and report on digital performance across the estate.
You will have solid experience in a digital marketing role, ideally within hospitality, retail, or a consumer‑facing brand. We are looking for someone who brings:
- Experience with CRM platforms, ideally Bloomreach or a comparable tool.
- Strong paid search and social skills with a track record of managing budgets and delivering return.
- Solid SEO knowledge and experience managing local search for a multi‑site business.
- Analytically strong. Comfortable in data, able to pull insight and make clear recommendations.
- Organised, hands‑on, and equally comfortable setting strategy and executing it.
Giggling Squid is one of the UK's most loved Thai eating houses. Founded by Andy and Pranee Laurillard, in what started as a tiny fisherman's cottage (now our Brighton restaurant), has grown to become the nation's largest Thai restaurant group, with 52 restaurants across the country. Built on bold, authentic Thai food, warm hospitality, and a dining experience that feels genuinely different. We're at an exciting chapter in our journey. A brand with serious ambitions and a digital presence that needs to match. If you want to work somewhere with big energy, exceptional food, and room to make your mark, you're in the right place.
Benefits
- Competitive salary
- 25 days holiday
- Company pension
- Our Office is based in Paddington, London (3-4 days in office)
- 50% off food at Giggling Squid restaurants
- Long Service Awards - because loyalty should be celebrated
- Trips to Thailand - immerse yourself in the culture that inspires us
Digital Marketing Manager employer: Giggling Squid
Giggling Squid is an exceptional employer, offering a vibrant work culture that thrives on creativity and collaboration. As a Digital Marketing Manager, you will have the opportunity to shape the digital landscape of one of the UK's largest Thai restaurant groups, with access to competitive benefits including a generous holiday allowance, a company pension, and unique experiences like trips to Thailand. With a focus on employee growth and a supportive environment, Giggling Squid is the perfect place for those looking to make a meaningful impact in the hospitality industry.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Giggling Squid or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your digital marketing expertise. Whether it's a mock SEO strategy or a sample social media campaign, having something tangible to share can really impress.
✨Tip Number 3
Prepare for the interview by diving deep into Giggling Squid's online presence. Know their website, social media, and any recent campaigns. This shows you're genuinely interested and ready to contribute from day one.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re keen on being part of the Giggling Squid family right from the start.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with SEO, paid search, and CRM platforms like Bloomreach. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for digital marketing and how you can contribute to Giggling Squid's growth. Be sure to mention specific achievements that demonstrate your expertise.
Showcase Your Analytical Skills:Since we’re all about data-driven decisions, make sure to highlight your analytical skills in your application. Talk about how you've used data to drive performance in previous roles, especially in hospitality or retail.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at Giggling Squid
✨Know Your Digital Stuff
Make sure you brush up on your digital marketing knowledge, especially around SEO, paid search, and CRM platforms like Bloomreach. Be ready to discuss specific strategies you've implemented in the past and how they drove results.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your decisions. Bring examples of key metrics you've tracked and how you've translated that data into actionable insights. Giggling Squid will want to see your analytical prowess!
✨Understand the Brand
Familiarise yourself with Giggling Squid's brand values and their unique dining experience. Think about how you can align your digital marketing strategies with their mission and how you can enhance their online presence.
✨Be Ready for Hands-On Questions
Since this role is very hands-on, expect questions about your execution skills. Prepare to discuss how you've managed campaigns from start to finish, including budget management and optimisation techniques you've used to improve performance.
