Senior Regional Marketing Manager
Overview
As Senior Regional Marketing Manager, you will own the regional marketing strategy across the full estate and oversee all local marketing execution. 52 restaurants operate as individual neighbourhood hubs; your role is to ensure each restaurant shows up powerfully in its community while maintaining a consistent, on‑brand presence.
Responsibilities
- Strategy & Planning – Own the regional marketing strategy and annual calendar; lead joint business planning with the Head of Marketing to identify growth opportunities and translate them into actionable campaigns.
- Own performance reporting across the estate, track sales and covers, measure ROI of local marketing activity, and translate data into commercial recommendations.
- Work closely with Area Managers to understand local challenges and opportunities.
- Campaign Execution – Design and lead the local campaign calendar, including seasonal activations, local occasions, refurbishment support, and community partnerships.
- Own the print production process from brief to delivery (menus, A‑boards, collateral) and manage the print portal for on‑brand asset access.
- Team & Stakeholders – Build, lead, and inspire the local marketing function; maintain positive relationships with Operations, Area Managers, and Trainers; support activation mechanics and commercial guidance.
Success Measures
- Consistent, on‑brand local marketing calendar across all restaurants.
- Measurable uplift in footfall and covers driven by local activity, with transparent reporting.
- Clear visibility of sales impact and ROI of local initiatives.
- Trusted, collaborative relationships between Marketing, Operations, Area Managers and GMs.
- Established and growing local marketing function.
Qualifications
- Solid experience in a regional or local marketing role, ideally managing marketing across multiple sites or territories.
- Track record of driving footfall and covers through local marketing campaigns.
- Strong project management skills; able to manage timelines, briefs, suppliers and deliverables.
- Leadership and stakeholder management – influence Area Managers and Operations, build strong relationships, and drive change.
- Commercial acumen – understand how marketing drives business results and set KPIs.
- Genuine feel for community and the ability to set strategy while engaging hands‑on with briefs, photoshoots and campaign roll‑outs.
Benefits
- Competitive salary
- 25 days holiday
- Company pension
- 50% off food at Giggling Squid restaurants
- Long Service Awards
Senior Regional Marketing Manager in City of Westminster employer: Giggling Squid
Giggling Squid is an exceptional employer that prioritises its people, offering a vibrant work culture where family values and a passion for Thai cuisine thrive. As a Cleaner, you will benefit from competitive pay, weekly wages, and a comprehensive training programme that fosters career growth, alongside generous perks like staff discounts and paid holidays. Join us in creating memorable dining experiences while enjoying the support and camaraderie of a dedicated team in one of the UK's fastest-growing restaurant groups.
