At a Glance
- Tasks: Lead Giggling Squid's digital marketing, optimising online presence and performance.
- Company: Join the UK's largest Thai restaurant group with a vibrant culture.
- Benefits: Competitive salary, 25 days holiday, pension, and 50% off food.
- Other info: Exciting opportunities for career growth and cultural immersion in Thailand.
- Why this job: Make your mark in a dynamic role with real impact on digital growth.
- Qualifications: Experience in digital marketing, CRM, SEO, and performance campaigns.
The predicted salary is between 40000 - 50000 £ per year.
Giggling Squid is one of the UK's most loved Thai eating houses. Founded by Andy and Pranee Laurillard, it has grown to become the nation's largest Thai restaurant group, with 52 restaurants across the country. Built on bold, authentic Thai food, warm hospitality, and a dining experience that feels genuinely different. We're at an exciting chapter in our journey, with a brand that has serious ambitions and a digital presence that needs to match.
The Role
As Digital Marketing Manager, you will own Giggling Squid's entire digital ecosystem and performance marketing output. From the website and CRM to SEO, paid search and social, you are the person who makes sure we show up brilliantly online and that every digital touchpoint converts. This is a broad, hands-on role at the centre of the marketing team. You will work closely with the Head of Marketing and have genuine scope to shape how Giggling Squid grows digitally.
What You Will Do
- Digital Presence
- Own and develop the Giggling Squid website, ensuring it is always accurate, on-brand, and optimised for conversion.
- Lead SEO strategy across the estate, driving organic visibility for all 52 restaurant locations.
- Manage and optimise the online booking system, ensuring a seamless guest journey from discovery to reservation.
- Manage Google Business listings and reviews across the estate, maintaining accuracy and responding to guest feedback.
- Performance Marketing
- Own and manage paid search and social campaigns, driving in-covers and delivery orders.
- Own the performance marketing budget, reporting weekly on spend, efficiency, and return.
- CRM and Data
- Own Giggling Squid's CRM platform (Bloomreach), managing the customer database, segmentation, and email marketing programme.
- Build and optimise automated customer journeys: welcome sequences, re-engagement, post-visit, and birthday campaigns, including hands-on email build and deployment.
- Track and report on key digital metrics across all channels, translating data into clear commercial recommendations for the Head of Marketing.
- Confident using Google Analytics 4 (GA4) to track and report on digital performance across the estate.
What We Are Looking For
You will have solid experience in a digital marketing role, ideally within hospitality, retail, or a consumer-facing brand. We are looking for someone who brings:
- Experience with CRM platforms, ideally Bloomreach or a comparable tool.
- Strong paid search and social skills with a track record of managing budgets and delivering return.
- Solid SEO knowledge and experience managing local search for a multi-site business.
- Analytically strong. Comfortable in data, able to pull insight and make clear recommendations.
- Organised, hands-on, and equally comfortable setting strategy and executing it.
What’s In It For You
Because here – you’re becoming part of a story, a culture, and a team that lifts each other up. Here’s what we offer:
- Competitive salary
- 25 days holiday
- Company pension
- Our Office is based in Paddington, London (3-4 days in office)
- 50% off food at Giggling Squid restaurants
- Long Service Awards – because loyalty should be celebrated
- Trips to Thailand – immerse yourself in the culture that inspires us
Digital Marketing Manager in City of Westminster employer: Giggling Squid
Giggling Squid is an exceptional employer that offers a vibrant work culture centred around authentic Thai cuisine and warm hospitality. As a Digital Marketing Manager, you will have the opportunity to shape the brand's digital presence while enjoying competitive benefits such as 25 days of holiday, a company pension, and unique perks like 50% off food at our restaurants and trips to Thailand. Join us in Paddington, London, where your contributions will be valued, and your career can flourish in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your digital marketing projects, campaigns, and successes. This is your chance to shine and demonstrate how you can make Giggling Squid's digital presence even better.
✨Tip Number 3
Prepare for interviews by researching Giggling Squid’s digital footprint. Understand their current online strategies and think about how you can contribute to their growth. Bring fresh ideas to the table and show them you’re ready to take charge!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Giggling Squid family.
We think you need these skills to ace Digital Marketing Manager in City of Westminster
Some tips for your application 🫡
Show Your Passion for Digital Marketing:When you're writing your application, let your enthusiasm for digital marketing shine through! We want to see how you can bring that energy to Giggling Squid and help us grow our online presence.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for the Digital Marketing Manager role. Highlight your experience with CRM platforms, SEO, and performance marketing, and show us how your skills align with what we're looking for.
Be Data-Driven:Since we love numbers, don’t forget to include any relevant metrics or achievements in your application. Show us how you've used data to drive results in your previous roles – it’ll make a great impression!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Giggling Squid!
How to prepare for a job interview at Giggling Squid
✨Know Your Digital Stuff
Make sure you brush up on your digital marketing knowledge, especially around SEO, paid search, and CRM platforms like Bloomreach. Be ready to discuss specific strategies you've implemented in the past and how they drove results.
✨Show Your Passion for Hospitality
Giggling Squid is all about exceptional food and warm hospitality. Share your experiences in the hospitality sector and how your digital marketing efforts can enhance guest experiences. Show them you understand their brand and values!
✨Be Data-Driven
Since the role requires strong analytical skills, come prepared with examples of how you've used data to inform your marketing decisions. Discuss your experience with Google Analytics 4 and how you've translated metrics into actionable insights.
✨Prepare Questions
Interviews are a two-way street! Prepare thoughtful questions about Giggling Squid's digital strategy and future plans. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
