At a Glance
- Tasks: Lead regional marketing strategy and execute local campaigns for 52 restaurants.
- Company: Join Giggling Squid, the UK's favourite Thai restaurant group with a vibrant culture.
- Benefits: Enjoy competitive salary, 25 days holiday, and 50% off food at our restaurants.
- Other info: Opportunity to shape marketing strategies and grow within a dynamic brand.
- Why this job: Make a real impact on community engagement and restaurant performance.
- Qualifications: Proven experience in local marketing, project management, and team leadership.
The predicted salary is between 60000 - 80000 £ per year.
Senior Regional Marketing Manager
Giggling Squid is the UK's favourite Thai.
Founded by Andy and Pranee Laurillard in what started as a tiny fisherman's cottage (now our Brighton restaurant), has now grown into the country’s largest Thai restaurant group with 52 restaurants nationwide.
We’re built on generous, authentic Thai food cooked by Thai chefs, genuine warmth, and the joy of a Thai table made for sharing.
We're at an exciting chapter in our journey with serious ambitions, and a local marketing infrastructure that needs to match.
If you want to work somewhere with big energy, exceptional food, and real room to make your mark, you're in the right place.
The Role
As Senior Regional Marketing Manager, you will own the regional marketing strategy across the full estate and oversee all local marketing execution.
For all our scale, we've never wanted to feel like a chain.
We're a national brand that acts like your local: 52 restaurants that each belong to their neighbourhood, where the team knows the regulars by name, and every restaurant has its own character.
Community is one of our biggest strengths, from local sponsorships and partnerships to the welcome you get at the door.
This role is at the heart of that ambition: making sure all 52 restaurants show up powerfully in their own communities while staying unmistakably Giggling Squid.
You will set the strategic vision for how we activate locally, build and lead a small team, and work together with Area Managers and Operations to ensure every restaurant has what it needs to drive footfall and covers.
You'll report to the Head of Marketing and have real scope to shape how Giggling Squid performs locally.
What You Will Do
- Strategy and Planning
- Own the regional marketing strategy across the full estate and setting the annual calendar.
- Lead joint business planning with the Head of Marketing, identifying local growth opportunities, and translating them into actionable campaigns.
- Own performance reporting across the estate.
Track sales and covers, and measure the ROI of local marketing activity site by site, translating data into clear commercial recommendations.
- Work closely with Area Managers to understand local challenges and opportunities.
- Campaign Execution
- Design and lead the local campaign calendar: seasonal activations, local occasions, refurbishment support, and community partnerships.
- Own the print production process from brief to delivery: menus, A-boards, and local collateral.
- Manage the print portal, ensuring all teams can access approved, on‑brand assets on demand.
- Team and Stakeholders
- Build, lead, and inspire the local marketing function.
- Work closely with the Operations Director, Area Managers and Trainers, maintaining a positive relationship between Marketing and the Restaurant Estate.
- Support Area Managers with activation mechanics, training, and commercial guidance to help each restaurant become the heart of its local community.
- What Success Looks Like
- Every restaurant working to a consistent, on‑brand local marketing calendar, tailored to its community.
- A measurable uplift in footfall and covers driven by local activity, with the reporting to prove it.
- Clear visibility of the sales impact and ROI of local activity, so we know what's working and where to invest next.
- A trusted relationship between Marketing and Operations, Area Managers and GMs.
- A local marketing function that's built out and running, with Nub developing and growing.
- What We Are Looking For
- A track record of driving footfall and covers through local marketing campaigns.
- Strong project management skills. You can manage timelines, briefs, suppliers and deliverables.
- Leadership and stakeholder management. You can influence Area Managers and Operations, build strong relationships, and drive change.
- Commercial acumen. You understand how marketing drives business results and know how to set KPIs.
- A genuine feel for community. You’re someone equally comfortable setting strategy and getting hands‑on with a brief, a photoshoot or a campaign rollout.
- What's In It for You
- Genuine impact. You will directly influence how 52 restaurants perform, and every campaign you run has a measurable business impact.
- Team leadership. You will build and lead a growing local marketing function with room to develop as the business scales.
- Leadership visibility. Your work will be reported directly to senior leadership, so you'll understand business priorities and contribute to strategic decisions.
- A brand you believe in. Generous Thai food, genuine hospitality, deep community roots, and serious ambition.
Benefits
- Competitive salary
- 25 days holiday
- Company pension
- 50% off food at Giggling Squid restaurants
- Long Service Awards
- INDHP
- #J-18808-Ljbffr
StudySmarter Expert Advice🤫
We think this is how you could land Senior Regional Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Giggling Restaurants Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Giggling Restaurants Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Giggling Restaurants Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Giggling Restaurants Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Regional Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Giggling Restaurants Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Giggling Restaurants Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Giggling Restaurants Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Giggling Restaurants Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Giggling Restaurants Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Giggling Restaurants Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
