At a Glance
- Tasks: Lead Giggling Squid's digital marketing, optimising online presence and performance.
- Company: Join one of the UK's largest and most loved Thai restaurant groups.
- Benefits: Competitive salary, 25 days holiday, pension, and 50% off food.
- Other info: Exciting opportunities for travel and cultural immersion in Thailand.
- Why this job: Make a real impact in a vibrant environment with room to grow.
- Qualifications: Experience in CRM, SEO, and performance marketing required.
The predicted salary is between 35000 - 45000 £ per year.
Giggling Squid is one of the UK's most loved Thai eating houses. Founded by Andy and Pranee Laurillard, it has grown to become the nation's largest Thai restaurant group, with 52 restaurants across the country. Built on bold, authentic Thai food, warm hospitality, and a dining experience that feels genuinely different.
We're at an exciting chapter in our journey. A brand with serious ambitions and a digital presence that needs to match. If you want to work somewhere with big energy, exceptional food, and room to make your mark, you're in the right place.
The Role
As Digital Marketing Manager, you will own Giggling Squid's entire digital ecosystem and performance marketing output. From the website and CRM to SEO, paid search and social, you are the person who makes sure we show up brilliantly online and that every digital touchpoint converts. This is a broad, hands-on role at the centre of the marketing team. You will work closely with the Head of Marketing and have genuine scope to shape how Giggling Squid grows digitally.
What You Will Do
- Digital Presence
- Own and develop the Giggling Squid website, ensuring it is always accurate, on-brand, and optimised for conversion.
- Lead SEO strategy across the estate, driving organic visibility for all 52 restaurant locations.
- Manage and optimise the online booking system, ensuring a seamless guest journey from discovery to reservation.
- Manage Google Business listings and reviews across the estate, maintaining accuracy and responding to guest feedback.
- Performance Marketing
- Own and manage paid search and social campaigns, driving covers and delivery orders.
- Own the performance marketing budget, reporting weekly on spend, efficiency, and return.
- CRM and Data
- Own Giggling Squid's CRM platform (Bloomreach), managing the customer database, segmentation, and email marketing programme.
- Build and optimise automated customer journeys: welcome sequences, re-engagement, post-visit, and birthday campaigns, including hands-on email build and deployment.
- Track and report on key digital metrics across all channels, translating data into clear commercial recommendations for the Head of Marketing.
- Confident using Google Analytics 4 (GA4) to track and report on digital performance across the estate.
What We Are Looking For
- Experience with CRM platforms, ideally Bloomreach or a comparable tool.
- Strong paid search and social skills with a track record of managing budgets and delivering return.
- Solid SEO knowledge and experience managing local search for a multi-site business.
- Analytically strong. Comfortable in data, able to pull insight and make clear recommendations.
- Organised, hands-on, and equally comfortable setting strategy and executing it.
What’s In It For You
- Competitive salary
- 25 days holiday
- Company pension
- Our Office is based in Paddington, London (3-4 days in office)
- 50% off food at Giggling Squid restaurants
- Long Service Awards – because loyalty should be celebrated
- Trips to Thailand – immerse yourself in the culture that inspires us
Digital Marketing Manager Giggling Squid London Competitive salary employer: Giggling Restaurants Ltd
Giggling Squid is an exceptional employer, offering a vibrant work culture that celebrates creativity and innovation in the heart of London. As a Digital Marketing Manager, you will enjoy competitive salary packages, generous holiday allowances, and unique perks such as 50% off meals at our restaurants and opportunities to experience the rich Thai culture firsthand. With a strong focus on employee growth and a collaborative environment, Giggling Squid is the perfect place for those looking to make a significant impact in a rapidly expanding brand.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager Giggling Squid London Competitive salary
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Giggling Squid. You never know who might give you the inside scoop or even refer you for the role!
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your digital marketing expertise. Whether it's a mock campaign or an SEO analysis, having something tangible to discuss can really set you apart.
✨Tip Number 3
Prepare for the interview by diving deep into Giggling Squid's online presence. Analyse their website, social media, and reviews. Bring fresh ideas to the table on how you can enhance their digital strategy – they’ll love your initiative!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Giggling Squid family!
We think you need these skills to ace Digital Marketing Manager Giggling Squid London Competitive salary
Some tips for your application 🫡
Show Your Passion for Digital Marketing:When you're writing your application, let your enthusiasm for digital marketing shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and how you can contribute to Giggling Squid's digital journey.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter to highlight relevant experience that matches the job description. We love seeing how your skills align with our needs, so don’t be shy about showcasing your achievements in SEO, paid search, and CRM!
Be Data-Driven:Since this role is all about performance marketing, include specific examples of how you've used data to drive results in your previous roles. We appreciate candidates who can translate numbers into actionable insights, so share those success stories!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on being part of the Giggling Squid family!
How to prepare for a job interview at Giggling Restaurants Ltd
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital marketing tools and strategies, especially around SEO, paid search, and CRM platforms like Bloomreach. Be ready to discuss specific campaigns you've managed and the results you've achieved.
✨Show Your Passion for Thai Cuisine
Giggling Squid is all about authentic Thai food and a unique dining experience. Share your enthusiasm for the brand and its offerings during the interview. Maybe even mention a favourite dish or restaurant experience to show you genuinely connect with their mission.
✨Prepare Data-Driven Insights
Since the role requires analytical skills, come prepared with examples of how you've used data to drive marketing decisions. Think about key metrics you've tracked and how they influenced your strategies. This will demonstrate your ability to translate data into actionable insights.
✨Ask Smart Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about Giggling Squid's future digital initiatives or how they measure success in their marketing efforts. This shows you're not just interested in the role but also invested in the company's growth.
