At a Glance
- Tasks: Lead Giggling Squid's digital marketing, from SEO to social media campaigns.
- Company: Join the UK's largest Thai restaurant group with a vibrant culture.
- Benefits: Enjoy competitive salary, 25 days holiday, and 50% off food.
- Other info: Exciting opportunities for career growth and trips to Thailand!
- Why this job: Make a real impact on our digital presence and grow with us.
- Qualifications: Experience in CRM, paid search, social media, and SEO required.
The predicted salary is between 40000 - 50000 £ per year.
Giggling Squid is one of the UK's most loved Thai eating houses. Founded by Andy and Pranee Laurillard, it has grown to become the nation's largest Thai restaurant group, with 52 restaurants across the country. Built on bold, authentic Thai food, warm hospitality, and a dining experience that feels genuinely different.
We're at an exciting chapter in our journey. A brand with serious ambitions and a digital presence that needs to match. If you want to work somewhere with big energy, exceptional food, and room to make your mark, you're in the right place.
The Role
As Digital Marketing Manager, you will own Giggling Squid's entire digital ecosystem and performance marketing output. From the website and CRM to SEO, paid search and social, you are the person who makes sure we show up brilliantly online and that every digital touchpoint converts. This is a broad, hands-on role at the centre of the marketing team. You will work closely with the Head of Marketing and have genuine scope to shape how Giggling Squid grows digitally.
What You Will Do
- Digital Presence: Own and develop the Giggling Squid website, ensuring it is always accurate, on-brand, and optimised for conversion. Lead SEO strategy across the estate, driving organic visibility for all 52 restaurant locations. Manage and optimise the online booking system, ensuring a seamless guest journey from discovery to reservation. Manage Google Business listings and reviews across the estate, maintaining accuracy and responding to guest feedback.
- Performance Marketing: Own and manage paid search and social campaigns, driving covers and delivery orders. Own the performance marketing budget, reporting weekly on spend, efficiency, and return.
- CRM and Data: Own Giggling Squid's CRM platform (Bloomreach), managing the customer database, segmentation, and email marketing programme. Build and optimise automated customer journeys: welcome sequences, re-engagement, post-visit, and birthday campaigns, including hands-on email build and deployment. Track and report on key digital metrics across all channels, translating data into clear commercial recommendations for the Head of Marketing. Confident using Google Analytics 4 (GA4) to track and report on digital performance across the estate.
What We Are Looking For
- Experience with CRM platforms, ideally Bloomreach or a comparable tool.
- Strong paid search and social skills with a track record of managing budgets and delivering return.
- Solid SEO knowledge and experience managing local search for a multi-site business.
- Analytically strong. Comfortable in data, able to pull insight and make clear recommendations.
- Organised, hands-on, and equally comfortable setting strategy and executing it.
What’s In It For You
- Competitive salary
- 25 days holiday
- Company pension
- Our Office is based in Paddington, London (3-4 days in office)
- 50% off food at Giggling Squid restaurants
- Long Service Awards – because loyalty should be celebrated
- Trips to Thailand – immerse yourself in the culture that inspires us
Digital Marketing Manager employer: Giggling Restaurants Ltd
Giggling Squid is an exceptional employer that offers a vibrant work culture centred around authentic Thai cuisine and warm hospitality. As a Digital Marketing Manager, you will have the opportunity to shape the brand's digital presence while enjoying competitive benefits such as 25 days of holiday, a company pension, and unique perks like 50% off food at our restaurants and trips to Thailand. With a focus on employee growth and a dynamic environment in the heart of Paddington, London, Giggling Squid is the perfect place for those looking to make a meaningful impact in their career.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity, especially when applying for a role like Digital Marketing Manager.
✨Tip Number 3
Prepare for interviews by researching Giggling Squid and its digital presence. Understand their brand voice and think about how you can contribute to their growth. Tailor your answers to show you’re the perfect fit for their exciting journey.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Giggling Squid family.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Show Your Passion for Digital Marketing:When you're writing your application, let your enthusiasm for digital marketing shine through! We want to see how you can bring that energy to Giggling Squid and help us grow our online presence.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for the Digital Marketing Manager role. Highlight your experience with SEO, CRM platforms, and performance marketing, so we can see how you fit into our vision.
Be Data-Driven:Since we love numbers, don’t shy away from showcasing your analytical skills. Include specific examples of how you've used data to drive marketing decisions in your previous roles – it’ll make your application stand out!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Giggling Squid!
How to prepare for a job interview at Giggling Restaurants Ltd
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital marketing tools and strategies, especially around SEO, CRM platforms like Bloomreach, and performance marketing. Be ready to discuss specific campaigns you've managed and the results you've achieved.
✨Show Your Passion for Thai Cuisine
Giggling Squid is all about authentic Thai food and a unique dining experience. Share your enthusiasm for the brand and its offerings. Maybe even mention a favourite dish or restaurant location to show you’ve done your homework!
✨Prepare Data-Driven Insights
Since the role requires analytical skills, come prepared with examples of how you've used data to drive marketing decisions. Think about metrics you've tracked and how they influenced your strategies. This will demonstrate your ability to translate data into actionable insights.
✨Ask Thoughtful Questions
Interviews are a two-way street! Prepare some insightful questions about Giggling Squid's digital strategy and future plans. This shows your genuine interest in the role and helps you understand how you can contribute to their exciting journey.
