At a Glance
- Tasks: Lead Giggling Squid's digital marketing, from SEO to social media campaigns.
- Company: Join one of the UK's largest and most loved Thai restaurant groups.
- Benefits: Enjoy a competitive salary, 25 days holiday, and 50% off food.
- Other info: Exciting opportunities for career growth and trips to Thailand!
- Why this job: Make your mark in a vibrant team and shape our digital future.
- Qualifications: Experience with CRM platforms and strong skills in paid search and SEO.
The predicted salary is between 40000 - 50000 £ per year.
Giggling Squid is one of the UK's most loved Thai eating houses. Founded by Andy and Pranee Laurillard, it has grown to become the nation's largest Thai restaurant group, with 52 restaurants across the country. Built on bold, authentic Thai food, warm hospitality, and a dining experience that feels genuinely different.
We're at an exciting chapter in our journey. A brand with serious ambitions and a digital presence that needs to match. If you want to work somewhere with big energy, exceptional food, and room to make your mark, you're in the right place.
The Role
As Digital Marketing Manager, you will own Giggling Squid's entire digital ecosystem and performance marketing output. From the website and CRM to SEO, paid search and social, you are the person who makes sure we show up brilliantly online and that every digital touchpoint converts. This is a broad, hands-on role at the centre of the marketing team. You will work closely with the Head of Marketing and have genuine scope to shape how Giggling Squid grows digitally.
What You Will Do
- Digital Presence
- Own and develop the Giggling Squid website, ensuring it is always accurate, on-brand, and optimised for conversion.
- Lead SEO strategy across the estate, driving organic visibility for all 52 restaurant locations.
- Manage and optimise the online booking system, ensuring a seamless guest journey from discovery to reservation.
- Manage Google Business listings and reviews across the estate, maintaining accuracy and responding to guest feedback.
- Performance Marketing
- Own and manage paid search and social campaigns, driving covers and delivery orders.
- Own the performance marketing budget, reporting weekly on spend, efficiency, and return.
- CRM and Data
- Own Giggling Squid's CRM platform (Bloomreach), managing the customer database, segmentation, and email marketing programme.
- Build and optimise automated customer journeys: welcome sequences, re-engagement, post-visit, and birthday campaigns, including hands-on email build and deployment.
- Track and report on key digital metrics across all channels, translating data into clear commercial recommendations for the Head of Marketing.
- Confident using Google Analytics 4 (GA4) to track and report on digital performance across the estate.
What We Are Looking For
- Experience with CRM platforms, ideally Bloomreach or a comparable tool.
- Strong paid search and social skills with a track record of managing budgets and delivering return.
- Solid SEO knowledge and experience managing local search for a multi-site business.
- Analytically strong. Comfortable in data, able to pull insight and make clear recommendations.
- Organised, hands-on, and equally comfortable setting strategy and executing it.
What’s In It For You
- Competitive salary
- 25 days holiday
- Company pension
- Our Office is based in Paddington, London (3-4 days in office)
- 50% off food at Giggling Squid restaurants
- Long Service Awards – because loyalty should be celebrated
- Trips to Thailand – immerse yourself in the culture that inspires us
Digital Marketing Manager in City of Westminster employer: Giggling Restaurants Ltd
Giggling Squid is an exceptional employer that offers a vibrant work culture centred around authentic Thai cuisine and warm hospitality. As a Digital Marketing Manager, you will have the opportunity to shape the brand's digital presence while enjoying competitive benefits such as 25 days of holiday, a company pension, and unique perks like 50% off food at our restaurants and trips to Thailand. With a focus on employee growth and a dynamic environment in the heart of Paddington, London, Giggling Squid is the perfect place for those looking to make a meaningful impact in their career.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your digital marketing projects and successes. This is your chance to demonstrate how you can make Giggling Squid shine online.
✨Tip Number 3
Prepare for interviews by researching Giggling Squid’s digital presence. Understand their current strategies and think about how you can contribute to their growth. Bring fresh ideas to the table!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Giggling Squid family.
We think you need these skills to ace Digital Marketing Manager in City of Westminster
Some tips for your application 🫡
Show Your Passion for Digital Marketing:When you're writing your application, let your enthusiasm for digital marketing shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and how you can contribute to Giggling Squid's digital journey.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter to highlight relevant experience that matches the job description. We love seeing how your skills in SEO, CRM, and performance marketing align with what we’re looking for!
Be Data-Driven:Since this role is all about performance marketing, don’t shy away from showcasing your analytical skills. Include specific examples of how you've used data to drive results in previous roles – we want to know how you can help us grow!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Giggling Squid!
How to prepare for a job interview at Giggling Restaurants Ltd
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital marketing tools and strategies, especially around SEO, paid search, and CRM platforms like Bloomreach. Be ready to discuss specific campaigns you've managed and the results you've achieved.
✨Show Your Analytical Side
Giggling Squid is looking for someone who can translate data into actionable insights. Prepare examples of how you've used analytics to drive decisions in past roles. Familiarise yourself with Google Analytics 4, as you'll likely be asked about it.
✨Understand Their Brand
Dive deep into Giggling Squid's brand values and their unique dining experience. Think about how you can enhance their digital presence while staying true to their authentic Thai roots. This will show your genuine interest in the role and the company.
✨Prepare Questions
Have a list of thoughtful questions ready to ask during the interview. This could include inquiries about their current digital strategy or how they envision the role evolving. It shows you're engaged and thinking critically about how you can contribute.
