At a Glance
- Tasks: Create and execute innovative B2B marketing strategies to drive demand and revenue.
- Company: Join Gigaclear, a leader in rural full fibre broadband networks in the UK.
- Benefits: Enjoy flexible working, generous holiday, health plans, and continuous learning opportunities.
- Other info: Collaborative culture with clear paths for career progression and employee recognition.
- Why this job: Make a real impact in empowering communities with cutting-edge broadband solutions.
- Qualifications: Experience in B2B marketing and demand generation within tech or telecommunications.
The predicted salary is between 51750 - 63250 £ per year.
Key Responsibilities
- Develop Business Services Marketing Strategy: Build and deliver an integrated Business Services marketing strategy that supports our commercial objectives and long-term growth ambitions. Develop annual and quarterly marketing plans aligned to revenue targets, commercial priorities, and evolving market opportunities, ensuring marketing investment delivers measurable commercial outcomes.
- Generate Qualified Demand: Work closely with the Business Services team to define lead qualification criteria, optimise lead management processes, and continually improve conversion from marketing-generated opportunities into revenue. Lead demand generation programmes that deliver a consistent pipeline of high-quality sales opportunities across our target business markets. Develop integrated campaigns spanning digital marketing, content marketing, webinars, events, direct marketing, account-based marketing, partnerships, and thought leadership.
- Go to Market & Proposition Marketing: Partner closely with the Business Commercial Strategy & Propositions Manager to successfully launch new products, services, and commercial solutions. Develop compelling proposition messaging, customer value propositions and go-to-market strategies that clearly articulate our competitive differentiation.
- Account & Sector Campaigns: Develop targeted Account-Based Marketing (ABM) programmes focused on priority customers, strategic accounts, and high-value opportunities. Create sector-specific marketing campaigns for key industries including agriculture, hospitality, professional services etc. Use customer insight, market intelligence and commercial data to personalise marketing activity, strengthen engagement and improve the effectiveness of Business Services marketing.
- Sales Enablement: Act as the strategic marketing partner to the Business Services team, ensuring Marketing and Sales operate as one integrated commercial function. Develop sales enablement materials including proposition guides, competitive battlecards, customer presentations, sales playbooks, proposal content, and digital assets that enable the sales team to communicate Gigaclear’s value proposition with confidence.
- Market Development & Thought Leadership: Position us as a recognised thought leader in business connectivity, digital transformation, and rural enterprise, strengthening our reputation as a trusted technology partner rather than simply a broadband provider. Working closely with Corporate Communications and PR, develop a thought leadership programme that builds awareness, credibility, and engagement across our target business sectors.
- Customer Lifetime Value & Advocacy: Develop programmes that strengthen relationships with existing Business Services customers and increase Customer Lifetime Value. Create customer communication programmes supporting onboarding, product adoption, upsell / x-sell opportunities, customer retention, and advocacy.
- Embed Test & Learn Methodology: Develop a culture of experimentation across Business Services marketing. Working alongside Commercial Insight & Intelligence, design structured testing across messaging, content, campaign formats, account-based marketing, thought leadership, customer journeys, and lead generation activity.
Knowledge, Skills & Experience
You will have significant experience in B2B marketing, demand generation or commercial marketing within telecommunications, technology, managed services, SaaS or other business-to-business environments. You will bring a strong understanding of demand generation, account-based marketing, proposition marketing, content marketing, thought leadership, and sales enablement, together with experience supporting consultative sales teams. Experience of CRM platforms, marketing automation, digital marketing, partner marketing, PR collaboration, and campaign analytics will be highly advantageous, together with experience working closely with Sales, Product Management and Commercial Strategy teams.
Gigaclear is a leading alternative operator of rural full fibre broadband networks in the UK. Offering customers a truly world class product, we are developing our fibre-to-the-premises broadband (FTTP / FTTH) infrastructure to some of the most difficult to reach areas of the UK, empowering those communities with broadband to rival any city.
Staff rewards, benefits and opportunities
We foster a collaborative, engaging culture that empowers staff to grow and maximise their skills. We want to challenge our people in a fair environment where hard work is rewarded and a path for progression is open to all.
- Generous employer pension; up to 8% matched contribution
- Income protection & life assurance
- 25 days holiday (plus bank holidays), holiday purchase scheme and Yay Days!
- Health cash plan, 24/7 remote GP access and Employee Assistance Programme including counselling & legal advice
- Unlimited access to online training and development content via our Learning Management System
- Long service benefits and monthly employee recognition
- Enhanced maternity and paternity provisions
- Flexible working environment
- Health & Wellbeing initiatives and company funded social events
Our approach is to work guided by our mission, vision and values.
Our Mission - Empowering communities with brilliant broadband
Our Vision - Connected Communities
Our Values - Own it, Find the Right Way, Work Together, Win Together
B2B Marketing Manager in Abingdon employer: Gigaclear plc
At Gigaclear plc, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Located in the picturesque town of Abingdon, our team enjoys generous benefits such as pension contributions, health plans, and flexible working options, all while contributing to meaningful projects that enhance connectivity for small and medium businesses across rural England. We are committed to employee growth, providing ample opportunities for professional development and leadership within a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Manager in Abingdon
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gigaclear plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gigaclear plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gigaclear plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gigaclear plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Marketing Manager in Abingdon
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gigaclear plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gigaclear plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gigaclear plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gigaclear plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gigaclear plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gigaclear plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
