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- Tasks: Lead programmatic ad sales, optimise campaigns, and drive revenue growth for retail media clients.
- Company: GIG Retail is a values-led company focused on transforming retail connections through strategy and creativity.
- Benefits: Enjoy hybrid working, 26 days holiday, enhanced family leave, and wellness perks like Medicash and Tastecard.
- Why this job: Join a supportive team that values innovation, inclusivity, and work-life balance in a fast-paced environment.
- Qualifications: Experience in programmatic advertising, strong analytical skills, and excellent client relationship management are essential.
- Other info: Be part of a certified Great Place to Work with a culture that prioritises employee happiness and social impact.
The predicted salary is between 60000 - 65000 £ per year.
What\’s the role about?
Programmatic Ad Sales Lead
(GIG Retail an Advantage Smollan company)
Full time, Permanent
Salary: £60,000 – £65,000 per annum + Company Bonus + 26 days holiday (+ birthday off)
Working: Monday to Friday, 9am to 5pm (with some flexibility available)
Location: Leeds, Manchester or London. (Hybrid)
1 day per fortnight with the Client and 2 days working from home. GIG Retail’s head office is based in Leeds.
At GIG Retail, we\’re passionate about putting customers at the heart of everything we do. We work with leading retailers to transform how they connect with suppliers and shoppers by bringing strategy, data, media and creativity together to drive exceptional results.
We’re now hiring a Programmatic Lead to take charge of programmatic ad sales and delivery – blending technical expertise, strategic oversight, and hands-on revenue generation to drive success for retail media clients.
What you’ll do:
Revenue Strategy & Delivery
- Own the client programmatic advertising sales strategy – from acquisition through to optimisation
- Drive revenue growth via client SSPs (e.g. Google Ad Manager, AdSense) connecting to DSP demand sources (e.g. DV360, The Trade Desk)
- Define and deliver programmatic data strategy and deal structures (open auction, PMPs, etc)
- Build long term relationships with agency partners, advertisers, and clients
Campaign Execution & Optimisation
- Oversee campaign setup, execution, creative delivery, and ongoing optimisation
- Drive smarter workflows through automation and AI-led solutions
- Test new formats (e.g. video, interactive, playable ads) and push boundaries in engagement
Data-Driven Performance
- Analyse campaign performance and deliver high-impact reports and insights
- Work with the data team to build audience segmentation models and attribution frameworks
- Use tools like Google Analytics to enhance performance
Client & Partner Leadership
- Act as a strategic partner to key clients, aligning campaigns with their commercial goals
- Advise on programmatic best practice e.g. brand safety, frequency capping, creative optimisation, etc.
- Stay ahead of trends in programmatic AdTech, and advise on market developments, new platform and partner opportunities
People & Team Growth
- Build and lead a growing programmatic sales team function
- Foster collaboration and knowledge-sharing across the wider media and agency teams
- Champion innovation, testing, and continuous improvement in programmatic delivery
What you’ll bring:
- Commensurate experience in programmatic advertising with a strong agency network
- Proven success in digital media sales, programmatic strategy, and campaign delivery
- Hands-on knowledge of SSPs/DSPs/DMPs, including Ad Manager, AdSense, DV360, Campaign Manager
- Strong analytical and commercial skills – confident using Excel, SQL, GA4, data visualisation and reporting tools
- Excellent client relationship and stakeholder management skills
- Strategic thinker and team leader who thrives in a fast-paced environment
- Ideally degree-qualified (but experience matters more)
Why GIG Retail?
We are a values-led business that puts people first. Our culture blends commercial excellence with a customer-focused approach and a mindset for continuous growth. You will be empowered to lead, innovate and make a lasting impact.
What We offer:
- Hybrid working
- 26 days holiday plus bank holidays
- Enhanced maternity, paternity and adoption leave
- Medicash health plan
- Electric car scheme
- Tastecard, Perkbox and more
Ready to lead the future of programmatic in retail media? We are looking forward to hearing from you! Apply now and bring your expertise to GIG Retail.
More about us…
We are a tight-knit team of Retail Media Experts specialising in developing and managing top-performing retail media networks for some of the world\’s largest retailers. With our expertise and proven track record, we know what it takes to drive success in retail media.
Our culture is one of inclusivity, creativity and positivity and we believe that happy employees lead to happy clients. With a supportive team and a focus on work-life balance, we have a fulfilling and enjoyable work environment. Our IMPACT values are an intrinsic part of who we are (Integrity, Mindset for Growth, People at Heart, Accountability, Customer Centric and Teamwork). Our \”Culture Club\” shines a light on 5 key areas that we believe make GIG Retail a standout place to work – charity, sustainability, mental health & wellness, EDI and social events. We are certified as a Great Place to Work.
We are expanding our team and have several exciting opportunities. We are typically based 2 days a week in our Leeds head office, with 3 days either working from home or visiting our clients.
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Programmatic Ad Sales Lead employer: GIG Retail
Contact Detail:
GIG Retail Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Ad Sales Lead
✨Tip Number 1
Familiarise yourself with the latest trends in programmatic advertising. Understanding the current landscape, including new technologies and strategies, will help you engage in meaningful conversations during interviews and demonstrate your expertise.
✨Tip Number 2
Network with professionals in the programmatic advertising space. Attend industry events or webinars to connect with potential colleagues and clients, which can provide valuable insights and possibly lead to referrals for the role.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive campaign success in previous roles. Be ready to discuss specific metrics and outcomes that highlight your ability to optimise performance.
✨Tip Number 4
Research GIG Retail's client base and their specific needs in programmatic advertising. Tailoring your discussions to show how your experience aligns with their goals will demonstrate your commitment and understanding of their business.
We think you need these skills to ace Programmatic Ad Sales Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in programmatic advertising and digital media sales. Use keywords from the job description, such as 'SSPs', 'DSPs', and 'campaign delivery' to catch the employer's attention.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for programmatic advertising and your understanding of the retail media landscape. Mention specific achievements that demonstrate your ability to drive revenue growth and optimise campaigns.
Showcase Analytical Skills: In your application, emphasise your analytical skills and experience with tools like Google Analytics, Excel, and SQL. Provide examples of how you've used data to inform strategy and improve campaign performance.
Highlight Leadership Experience: If you have experience leading teams or projects, make sure to include this in your application. Discuss how you've fostered collaboration and innovation within your team, aligning with GIG Retail's values of teamwork and continuous improvement.
How to prepare for a job interview at GIG Retail
✨Showcase Your Technical Expertise
Make sure to highlight your hands-on knowledge of SSPs, DSPs, and DMPs during the interview. Be prepared to discuss specific tools like Google Ad Manager and DV360, as well as how you've successfully used them in past roles.
✨Demonstrate Strategic Thinking
GIG Retail is looking for a strategic thinker. Prepare examples of how you've developed and executed successful programmatic advertising strategies in previous positions, focusing on revenue growth and client relationships.
✨Prepare for Data-Driven Discussions
Since the role involves analysing campaign performance, be ready to discuss your experience with data analysis tools like Google Analytics and Excel. Bring examples of how you've used data to drive decisions and optimise campaigns.
✨Emphasise Team Leadership Skills
As a Programmatic Ad Sales Lead, you'll need to build and lead a team. Share your experiences in fostering collaboration and knowledge-sharing within teams, and how you've championed innovation and continuous improvement in your previous roles.
