Are you passionate about Instagram, TikTok, and YouTube? Do you live and breathe social media content and creator culture? Dream of shaping strategy for some of the world's biggest brands and most exciting creators? At GIFTA, gifting is never just logistics. We need a Strategist who understands that difference at a cellular level. GIFTA is the UK's leading influencer gifting company, specialising in authentic connections between brands and creators. Our all-in-one approach manages every element: creator selection, personalised fulfilment, content tracking, and ROI measurement through our advanced platform. Our model is rooted in authenticity, empowering nano and micro creators to share genuine, unscripted stories about brands they love. We have worked with over 170 brands including L'Oreal, Unilever, P&G, Adidas, Kellogg's, Tesco, and Heinz. Role Title: Strategist The Strategist at GIFTA sits at the heart of how we grow: reporting directly into the Founder, leading client strategy from brief to campaign review, and building the thinking that positions GIFTA as the strategic partner of choice for enterprise-level brands. You will be a trusted senior voice for clients and colleagues, and a critical part of the commercial engine. Work closely with the Founder on the enterprise go-to-market strategy, driving GIFTA's next chapter of growth and evolving the agency into a strategic partner for the world's biggest brands. Lead on the creation of the gifting strategy for new clients and provide strategic data and insights to support account planning with existing clients. Shape compelling narratives / proposals for brand and agency partners to show the value of gifting in a brand's wider marketing mix. Lead the development of new product and service offerings that expand GIFTA’s proposition beyond gifting, such as feedback panels, data and insight packages and paid amplification strategies. Keep the team updated with what's coming next, whether it's a new app, a fresh content format, the latest TikTok sounds and hooks, shifting Instagram aesthetics, or changes in how creators approach gifting. Understand how AI-driven tools and content workflows are changing the landscape, and what that means for GIFTA's clients and proposition. Commercial Acumen and Performance and Reporting Define KPIs that make sense for gifting: earned content, sentiment, reach quality, conversion proxies, engagement. Build measurement frameworks: what to track, how to interpret it, how to report it back to clients in a way that lands making the data more meaningful for clients. Be involved in end-of-campaign reviews with the account teams, turning performance data into insight and forward-looking recommendations. Bring solid working knowledge of Paid Media objectives and best practice: understanding campaign structures, targeting logic, and performance benchmarks across key platforms, and how paid amplification connects to and strengthens organic gifting and earned content strategies. You are a strategist who moves between culture and commerce without losing your footing in either. You build frameworks and playbooks without losing the creative instinct that made them useful in the first place. You have a track record in influencer marketing, creator economy strategy, or brand partnerships at a senior level. 20 days annual leave plus bank holidays ~Flexible start and finish times ~ Hybrid working: WFH on Mondays plus additional days with 48 hours notice ~ Office snacks, breakfasts, and regular industry events ~ Your own desk in our brand-new London office ~ Mac computer setup and anything else you need to succeed
