At a Glance
- Tasks: Lead product marketing strategies and drive customer engagement for mobile products.
- Company: Join giffgaff, a certified B Corp focused on positive impact and collaboration.
- Benefits: Competitive salary, hybrid working options, and a supportive culture.
- Other info: Dynamic team culture with opportunities for personal and professional growth.
- Why this job: Make a real difference in a fast-paced environment while shaping innovative marketing strategies.
- Qualifications: Significant product marketing experience and strong analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
Fellow product marketers! Come and join me. Genuinely very exciting news - we're growing the product marketing team here at giffgaff, looking for someone to step into a senior position on the mobile side of the business. Product marketing at giffgaff is about being the vital glue between product, marketing, commerce and service teams, thereby helping everyone succeed. You will have impact in every corner of the business, every day, alongside a bunch of people who are a joy to work with.
As a Senior Product Marketer, you will play a pivotal role in shaping how our mobile and phones products are brought to market, ensuring they meet genuine member needs while driving commercial growth. Acting as the link between product, marketing, commercial and service teams, you will translate customer insight into compelling propositions and ensure our messaging clearly communicates the value of what we offer. In this role, you will lead end to end go to market activity, from defining positioning and crafting impactful campaigns through to analysing performance and optimising for continuous improvement. You will use data, experimentation and customer feedback to refine strategies, working closely with cross functional teams to deliver measurable growth across acquisition, engagement and retention, while championing a customer first approach in everything we do.
Who we are: Do you want to join a connectivity provider that's up to good? At giffgaff, we do things differently. We call out the bad and find a better way. We're laser-focused on flexibility, value and mutual good. And we're proud to be a certified B Corp. This means we've joined a network of more than 2,000 UK companies who want to make a positive impact on people and the planet. Working at giffgaff is something you could be proud of too. You'll get the best of both worlds, the energy and fast pace of giffgaff, plus all the benefits that come with being part of our parent company, Virgin Media O2. Our business model is unique. We work with our members (our customers) to understand their needs in all areas of the business. We love this highly collaborative approach. We're always looking to acquire new members, and to do that we need the best people in our team. In return for your outstanding efforts, you'll be rewarded with a competitive salary and excellent benefits that are all about making your work life a winner.
The must haves:
- Significant product marketing experience with a track record of driving customer acquisition, engagement and retention
- Strong experience developing and executing go to market strategies for product launches and updates
- Demonstrable ability to translate complex products into clear, customer-focused messaging and positioning
- Experience using data, analytics and experimentation to optimise marketing performance and inform strategy
- Proven experience working closely with product teams within a modern product operating model
The other stuff we are looking for:
- Experience working in high-growth or fast-paced environments with a focus on continuous improvement
- Familiarity with marketing automation, CRM platforms and performance marketing channels
- Experience with customer research, insight generation and competitor analysis
- Strong stakeholder management and cross-functional collaboration skills
- Excellent communication and storytelling abilities to bring propositions to life
What's in it for you: Our goal is to celebrate our people, their lives and everything in-between. We aim to create a culture that empowers everyone to bring the best versions of themselves to work each and every day. We believe the most inclusive and diverse culture makes for a better business and a brighter world. Working at giffgaff means you get a bumper reward package bursting with benefits, and loads of extras you can add if you’d like to. These are designed to support both you and your loved ones, making sure that you're covered no matter what life throws your way. We're all about hybrid working here, so expect to have a base location where you'll have the right facilities to enable amazing collaboration and quality time with your team, alongside all the right kit to work from home too.
Next steps: Once you've applied the next steps of the process, if successful, are likely to include an initial screening conversation, followed by an interview focusing on product marketing experience and stakeholder collaboration, and a final stage which may include a task or case study. If you’ve got any burning questions or require reasonable adjustments to support you through the recruitment process, please drop the recruiter a note. Thanks for your patience in the meantime and for showing an interest in joining the giffgaff family.
Senior Product Marketer in London employer: Giffgaff
Giffgaff is an excellent employer that fosters a collaborative and innovative work culture, particularly in the role of Remote Backend Engineer. With a focus on diversity and continuous delivery, employees benefit from flexible hybrid or remote work options, competitive salaries, and ample opportunities for professional growth in both backend and frontend technologies. Located in Uxbridge, Giffgaff's commitment to pair programming ensures that team members are supported and empowered to excel in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketer in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Giffgaff and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Giffgaff are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Giffgaff on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Giffgaff. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketer in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Giffgaff. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Giffgaff:Show us that you’ve done your homework! In your application, briefly mention what you admire about Giffgaff’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Giffgaff
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Giffgaff will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Giffgaff, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
