At a Glance
- Tasks: Lead giffgaff's marketing strategy and drive sustainable growth through innovative media channels.
- Company: Join giffgaff, a certified B Corp focused on positive impact and flexibility.
- Benefits: Competitive salary, excellent benefits, hybrid working options, and a vibrant company culture.
- Other info: Inspire a high-performing team in a dynamic, collaborative environment.
- Why this job: Shape the future of marketing while making a difference for people and the planet.
- Qualifications: Proven media leadership experience and strong strategic growth track record required.
The predicted salary is between 80000 - 100000 £ per year.
This is a pivotal leadership role at the centre of giffgaff’s marketing strategy, responsible for shaping how the brand delivers sustainable growth through media and performance. You will define and lead the end to end acquisition strategy, ensuring giffgaff shows up powerfully across paid, owned and emerging AI driven channels. With ownership of a substantial marketing budget, you will make high impact investment decisions that maximise reach, effectiveness and commercial return, while strengthening giffgaff’s presence with both consumers and next generation platforms.
Beyond strategy, this role plays a critical part in connecting the full marketing ecosystem. You will bring together product marketing, media planning, analytics and agency partnerships to create a seamless go to market approach that supports every stage of the customer journey. From defining clear product positioning through to enabling data led optimisation and predictive performance, you will build a test and learn culture that continuously improves outcomes.
As a senior leader, you will also inspire and develop a high performing team, influence stakeholders across the wider Virgin Media O2 ecosystem, and ensure giffgaff stays at the forefront of innovation in an increasingly competitive and fast evolving landscape.
Who we are
Do you want to join a connectivity provider that's up to good? At giffgaff, we do things differently. We call out the bad and find a better way. We're laser-focused on flexibility, value and mutual good. And we're proud to be a certified B Corp. This means we've joined a network of more than 2,000 UK companies who want to make a positive impact on people and the planet. Working at giffgaff is something you could be proud of too.
Location & Remote Working
Our bright and modern gaff is in Uxbridge, in leafy West London. But if commuting isn't for you, most of our roles can be hybrid or remote, or anywhere in between. We’re all about hybrid working here, so expect to have a base location where you’ll have the right facilities to enable amazing collaboration and quality time with your team, alongside all the right kit to work from home too.
Requirements
- Significant experience in media, including senior leadership responsibility
- Proven track record of delivering strategic growth through marketing and media investment
- Strong Go-To-Market planning and performance analytics expertise
- Deep understanding of both brand and performance marketing and how they work together
- Demonstrated ability to use data and insights to inform strategic decision making
Preferred Qualifications
- Experience applying advanced analytics such as attribution, econometrics or AI-led modelling
- Strong stakeholder management skills across senior and cross-functional audiences
- Experience managing agency and partner ecosystems effectively
- A collaborative leadership style with the ability to inspire and develop high‑performing teams
- A test‑and‑learn mindset with a focus on innovation and continuous optimisation
Benefits
In return for your outstanding efforts, you'll be rewarded with a competitive salary and excellent benefits that are all about making your work life a winner. Take a look at our culture and benefits— you might just be surprised. You’ll get the best of both worlds, the energy and fast pace of giffgaff, plus all the benefits that come with being part of our parent company, Virgin Media O2.
Media & Performance Director @ giffgaff in London employer: Giffgaff
Giffgaff is an excellent employer that fosters a collaborative and innovative work culture, particularly in the role of Remote Backend Engineer. With a focus on diversity and continuous delivery, employees benefit from flexible hybrid or remote work options, competitive salaries, and ample opportunities for professional growth in both backend and frontend technologies. Located in Uxbridge, Giffgaff's commitment to pair programming ensures that team members are supported and empowered to excel in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Media & Performance Director @ giffgaff in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Giffgaff and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Giffgaff are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Giffgaff on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Giffgaff. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Media & Performance Director @ giffgaff in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Giffgaff. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Giffgaff:Show us that you’ve done your homework! In your application, briefly mention what you admire about Giffgaff’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Giffgaff
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Giffgaff will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Giffgaff, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
