At a Glance
- Tasks: Lead product marketing strategies and create impactful campaigns that resonate with customers.
- Company: Join giffgaff, a certified B Corp focused on flexibility, value, and community.
- Benefits: Enjoy a competitive reward package, hybrid working, and a supportive culture.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by shaping how products meet member needs and drive growth.
- Qualifications: Proven product marketing experience and strong data-driven decision-making skills.
The predicted salary is between 55000 - 65000 £ per year.
Location: Uxbridge
Job Type: Full Time
Overview
As a Senior Product Marketer, you will play a pivotal role in shaping how our mobile and phones products are brought to market, ensuring they meet genuine member needs while driving commercial growth. Acting as the link between product, marketing, commercial and service teams, you will translate customer insight into compelling propositions and ensure our messaging clearly communicates the value of what we offer. In this role, you will lead end‑to‑end go‑to‑market activity, from defining positioning and crafting impactful campaigns through to analysing performance and optimising for continuous improvement. You will use data, experimentation and customer feedback to refine strategies, working closely with cross‑functional teams to deliver measurable growth across acquisition, engagement and retention, while championing a customer‑first approach in everything we do.
Company
Do you want to join a connectivity provider that’s up to good? At giffgaff, we do things differently. We call out the bad and find a better way. We are laser‑focused on flexibility, value and mutual good. We are proud to be a certified B Corp. Coupled with our parent company, Virgin Media O2, you get the best of both worlds. Our business model is unique. We work with our members (our customers) to understand their needs in all areas of the business. We love this highly collaborative approach. We’re always looking to acquire new members, and for that we need the best people in our team. Our bright and modern gaff is in Uxbridge, in leafy West London. Most roles can be hybrid or remote, or anywhere in between.
Qualifications
- Significant product marketing experience with a track record of driving customer acquisition, engagement and retention
- Strong experience developing and executing go‑to‑market strategies for product launches and updates
- Demonstrable ability to translate complex products into clear, customer‑focused messaging and positioning
- Experience using data, analytics and experimentation to optimise marketing performance and inform strategy
- Proven experience working closely with product teams within a modern product operating model
Preferred Qualifications
- Experience working in high‑growth or fast‑paced environments with a focus on continuous improvement
- Familiarity with marketing automation, CRM platforms and performance marketing channels
- Experience with customer research, insight generation and competitor analysis
- Strong stakeholder management and cross‑functional collaboration skills
- Excellent communication and storytelling abilities to bring propositions to life
Benefits
Our goal is to celebrate our people, their lives and everything in-between. We aim to create a culture that empowers everyone to bring the best versions of themselves to work each and every day, fostering an inclusive and diverse environment. Working at giffgaff means you get a competitive reward package with a range of benefits, and loads of extras you can add if you’d like. These are designed to support both you and your loved ones. We’re all about hybrid working, so expect to have a base location with the right facilities to enable collaboration and quality time with your team, alongside the tools to work from home.
Contact Details:
giffgaff | Certified B Corp Recruitment Team
