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- Tasks: Lead campaigns and storytelling to elevate the brand's voice and connect with customers.
- Company: Join a thriving hospitality business focused on people and culture.
- Benefits: Enjoy hybrid working, 33 days leave, discounts, and health perks.
- Why this job: Be the brand's storyteller and create authentic content that resonates with audiences.
- Qualifications: Several years of copywriting experience, ideally in premium consumer brands.
- Other info: We value diversity and encourage applications from all backgrounds.
The predicted salary is between 28800 - 48000 £ per year.
Join to apply for the Senior Brand Copywriter role at Giddy-Up n' Go Pony Rides & Petting Zoo. We are working with a large consumer brand with a strong heritage on the lookout for a new Senior Brand Copywriter to join its team.
Our Client A thriving and diverse hospitality business, they have a strong focus on their people and culture and a large number of staff who have been with them for a long time.
The Role You will lead all campaigns, copywriting, and storytelling to help share the brand's story, connect with their customers, and elevate the brand in an authentic way. You will be the brand's storyteller, creating a compelling and curious tone of voice that helps them to stand out. Managing the overall campaign calendar, writing briefs, coming up with great ideas, and crafting the stories they have to tell. You will manage their social media output with the support of a Campaign Executive, as well as local social and marketing coordinators to celebrate the day-to-day happenings across the business, bringing an element of authenticity to the brand's content. You will work closely with the creative and performance team, photographers, and videographers to bring campaigns to life.
You You will be a creative storyteller that understands the art of crafting premium content that emotionally connects with a brand's target audience. An experienced and talented copywriter, you will be a strong all-rounder when it comes to delivering great ideas and campaigns. Excellent understanding of primary social channels and how consumers interact with content in different settings, able to tell stories that evoke emotions, spark interest, and create lasting impressions. You should have several years of experience in a similar role, ideally in a premium consumer brand but not essential.
What's in it for you
- Hybrid working (3 days office based)
- 33 days annual leave
- Discounted accommodation, food, and drink
- Pension & Life assurance
- Enhanced maternity and paternity pay
- Employee Assistance programme
- Health cash plan with access to discounted perks
- Free parking
Our Commitment to Diversity We are committed to improving diversity, equity, and inclusion within the sectors we serve. We encourage applications for this role from all backgrounds and communities and offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and any other protected status. Should you require any reasonable adjustments at any point in the recruitment process we are very happy to discuss and work with you to accommodate these.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing, Public Relations, and Writing/Editing
Industries Online Audio and Video Media
Senior Brand Copywriter employer: Giddy Upngo
Contact Detail:
Giddy Upngo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Copywriter
✨Tip Number 1
Familiarise yourself with the brand's voice and values. Spend time exploring their website and social media channels to understand how they communicate with their audience. This will help you align your storytelling style with theirs.
✨Tip Number 2
Showcase your creativity by preparing a portfolio that highlights your best copywriting work. Include examples of campaigns where you've successfully connected with audiences emotionally, as this is crucial for the Senior Brand Copywriter role.
✨Tip Number 3
Network with professionals in the hospitality and consumer brand sectors. Attend industry events or join relevant online communities to make connections that could provide insights into the company culture and expectations.
✨Tip Number 4
Prepare to discuss your understanding of social media trends and how they impact consumer engagement. Be ready to share ideas on how you would elevate the brand's presence across various platforms during the interview.
We think you need these skills to ace Senior Brand Copywriter
Some tips for your application 🫡
Understand the Brand: Before you start writing, take time to understand Giddy-Up n' Go Pony Rides & Petting Zoo. Familiarise yourself with their brand story, values, and target audience. This will help you craft copy that resonates with their ethos.
Tailor Your CV and Cover Letter: Highlight your experience in storytelling and copywriting in your CV. In your cover letter, showcase specific examples of campaigns you've led or contributed to, particularly those that demonstrate your ability to connect emotionally with an audience.
Showcase Your Creativity: Include samples of your previous work that reflect your creative storytelling abilities. If possible, provide links to campaigns or content that illustrate your understanding of different social channels and how to engage consumers effectively.
Proofread and Edit: Ensure your application is free from errors. A Senior Brand Copywriter should have impeccable attention to detail, so take the time to proofread your CV and cover letter before submitting. Consider asking a friend or colleague to review it as well.
How to prepare for a job interview at Giddy Upngo
✨Showcase Your Storytelling Skills
As a Senior Brand Copywriter, storytelling is key. Prepare examples of your previous work that highlight your ability to craft compelling narratives. Be ready to discuss how you connected with audiences emotionally through your writing.
✨Understand the Brand's Voice
Before the interview, immerse yourself in the brand's existing content. Understand their tone and style, and think about how you can enhance it. This will show your commitment and help you articulate how you can contribute to their storytelling.
✨Prepare for Collaboration Questions
Since the role involves working closely with various teams, be prepared to discuss your experience in collaborative environments. Share specific examples of how you've worked with creatives, marketers, or social media teams to bring campaigns to life.
✨Demonstrate Your Knowledge of Social Media
Given the importance of social media in this role, brush up on the latest trends and best practices. Be ready to discuss how you would approach content creation for different platforms and how you can engage audiences effectively.