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- Tasks: Join us as a Social Media Coordinator to boost our online presence and engage with audiences.
- Company: Gibson Brands, Inc. is a leading name in the music industry, known for innovation and creativity.
- Benefits: Enjoy a full-time role with opportunities for creative collaboration and professional growth.
- Why this job: Be part of a dynamic team, shaping social media strategies that resonate with music lovers.
- Qualifications: 3 years in social media roles, strong knowledge of platforms, and creative content skills required.
- Other info: Diversity is celebrated here; we welcome applicants from all backgrounds.
The predicted salary is between 28800 - 43200 £ per year.
The Social Media Coordinator will be responsible for implementing our Social Media strategy to increase our online presence and improve the marketing and sales efforts. The Social Media Coordinator will report directly to the Social Media Manager EMEA and work closely with all Creative, Marketing, Retail and Sales departments. Feeding into the Social Media calendar, the Social Media Coordinator will provide support to European channels in the regions, with a focus on the UK and the new Gibson Garage London. This is a full-time, in-office position.
Essential Functions
- Implement the social media strategy, working in collaboration with the Social Media Manager EMEA and the global social media teams to deliver the right message at the right time.
- Assist the Social Media Manager EMEA with scheduling, tagging and publishing social media content to meet the needs of various stakeholders within the company, including owning the social media calendar for the European regional accounts.
- Capture and edit social-first video and photo content, including Reels and TikTok.
- Handle graphic design projects for social-first content.
- Work with our creative, Entertainment Relationship and retail teams to ensure we have industry leading content for our social channels.
- Work with internal and external photographers, videographers, copywriters and designers to ensure content is informative and appealing.
- Stay up to date with latest social media best practices and technologies.
- Use social media tools such as Sprout Social and Hootsuite.
Responsibilities
- Create, schedule and post social media content.
- Report on social media KPIs.
- Adhere to legal rules and regulations.
- Ensure the ultimate experience for our consumers, our artists, and our extended partner base in the music industry and beyond.
Required Skills and Abilities
- Demonstrated success building brand loyalty, expanding consumer acquisition funnels and driving consumer engagement through social media direct to consumer strategies.
- In-depth knowledge of key social media applications (Instagram, TikTok, X, Facebook) and in-platform content creation tools.
- Knowledge of video, photo and graphic editing applications such as Adobe Photoshop and Adobe Premiere Pro.
- To be commercially minded, results oriented and metrics driven.
- Ability to maximize brand exposure and profitability.
- Good understanding of social media KPIs.
- Critical thinker with problem-solving skills.
- Excellent attention to detail.
- Team player.
- Great interpersonal, presentation and communication skills.
Required Education and Experience
- 3 years’ experience in a social media role or similar.
- Excellent knowledge of all major social media platforms and a firm grasp of social media best practices.
- Familiarity with web design and publishing.
- Fluent in English, both spoken and written.
- Musically inclined, collaborative, and able to think “company first”.
Please attach your CV and Portfolio to the application form for consideration. We celebrate diversity and Gibson Brands, Inc is an Equal Opportunity employer.
Social Media Coordinator employer: Gibson Brands Inc.
Contact Detail:
Gibson Brands Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Coordinator
✨Tip Number 1
Familiarise yourself with our brand and its voice. Understanding the essence of StudySmarter and how we communicate on social media will help you align your strategies with our goals, making you a more attractive candidate.
✨Tip Number 2
Showcase your creativity by preparing a mini social media campaign as part of your preparation. This could include mock posts or ideas for content that resonate with our target audience, demonstrating your proactive approach.
✨Tip Number 3
Network with current employees or industry professionals who have experience in social media roles. Engaging with them can provide insights into our company culture and expectations, which can be beneficial during interviews.
✨Tip Number 4
Stay updated on the latest trends in social media and be ready to discuss how you would implement these trends at StudySmarter. Showing that you are knowledgeable about current best practices will set you apart from other candidates.
We think you need these skills to ace Social Media Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media roles. Focus on your achievements in building brand loyalty and driving consumer engagement, as these are key aspects of the job.
Showcase Your Portfolio: Attach a portfolio that demonstrates your skills in creating social-first content. Include examples of video, photo, and graphic design projects you've worked on, especially those that align with the music industry.
Craft a Compelling Cover Letter: Write a cover letter that explains why you're passionate about social media and how your experience aligns with the company's goals. Mention your familiarity with tools like Sprout Social and Hootsuite, as well as your understanding of social media KPIs.
Highlight Collaboration Skills: Emphasise your ability to work with various teams, such as creative, marketing, and retail. Provide examples of past collaborations that resulted in successful social media campaigns.
How to prepare for a job interview at Gibson Brands Inc.
✨Showcase Your Social Media Savvy
Make sure to highlight your experience with various social media platforms during the interview. Be prepared to discuss specific campaigns you've worked on and how they contributed to brand loyalty and consumer engagement.
✨Demonstrate Your Creative Skills
Since the role involves capturing and editing content, bring examples of your graphic design and video editing work. Discuss your familiarity with tools like Adobe Photoshop and Premiere Pro, as well as any social-first content you've created.
✨Know Your Metrics
Be ready to talk about social media KPIs and how you've used them to drive results in previous roles. Understanding how to report on these metrics will show that you're commercially minded and results-oriented.
✨Prepare for Team Collaboration Questions
As a Social Media Coordinator, you'll be working closely with various departments. Think of examples where you've successfully collaborated with others, and be ready to discuss how you handle feedback and contribute to team projects.
