At a Glance
- Tasks: Lead digital marketing strategies for major consumer brands and drive e-commerce growth.
- Company: Join a leading consumer business focused on digital innovation.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Other info: Collaborative team environment with strong focus on continuous learning and growth.
- Why this job: Make a real impact in the fast-paced world of e-commerce and digital marketing.
- Qualifications: 10+ years in consumer marketing and 7+ years in digital marketing with Amazon expertise.
The predicted salary is between 85000 - 85000 £ per year.
London (Hybrid) | £85,000 per annum
Lead the digital and Amazon growth strategy for a portfolio of major consumer brands. Join a Leading Consumer Business Driving E‑commerce Growth. Are you an experienced Digital Marketing Lead with deep expertise in Amazon Advertising, e‑commerce optimisation, PPC, DSP, and digital retail media? This is your opportunity to own the full digital and e‑commerce agenda for the UK & Ireland — shaping strategy, driving performance, and delivering high‑impact commercial results across Amazon and leading online retail partners. Join a collaborative, ambitious team in a business investing heavily in digital growth and innovation.
The Role
As Digital Marketing Lead, you’ll define and execute the digital strategy across Amazon and key e‑commerce channels. You’ll manage always‑on digital media, elevate content standards, and partner closely with an external Amazon agency to drive performance. You’ll work cross‑functionally with Sales, Brand, Finance and Global teams to create a seamless, high‑performing consumer journey — while leading and developing one direct report.
Key Responsibilities
- Own the strategy, planning and optimisation of Amazon PPC, DSP and retail media activity to exceed commercial targets.
- Act as the main contact for the Amazon agency, overseeing AMS budgets, KPIs, briefs, campaign delivery and performance.
- Analyse Vendor Central insights (SFR, keyword data, trends, performance metrics) to guide optimisation and strategic decisions.
- Monitor competitor activity and market trends to shape proactive channel plans.
- Lead creation and optimisation of best‑in‑class product detail pages (PDPs), A+ content and e‑commerce SEO across Amazon and other retail platforms.
- Ensure taxonomy, imagery, copy and brand messaging consistently meet high UX and brand standards.
- Oversee digital content and user experience across brand websites, driving continuous testing, improvements and content upgrades.
- Grow visibility and sales across pure‑play and omnichannel retail partners through test‑and‑learn initiatives and strategic media activation.
- Build monthly KPI dashboards with actionable insights and recommendations for internal and global stakeholders.
- Implement digital best practice playbooks and support global teams with local performance intelligence.
Cross‑Functional Collaboration
- Partner with Sales, Brand, Supply Chain and Finance to ensure channel plans align with stock, promotions, product launches and commercial priorities.
- Represent e‑commerce and digital in cross‑functional forums, clearly communicating performance, opportunities and risks.
- Line‑manage, coach and develop one direct report — fostering a culture of continuous learning, ownership and excellence.
- Strengthen digital capability across the wider team through knowledge sharing and best practice guidance.
What We’re Looking For
- 10+ years’ experience in consumer/FMCG marketing
- 7+ years in digital marketing, with significant experience in Amazon retail media
- Expert knowledge of AMS, DSP, PPC, SEM, retail media and e‑commerce marketing
- Strong understanding of SEO, PDP optimisation, A+ content and taxonomy
- Hands‑on experience with Vendor Central
- Proven success managing external digital or Amazon agencies
- Strong communication skills and experience partnering with senior stakeholders
- Commercial, data‑driven mindset with strong analytical capability
- Experience leading or coaching team members
If you’re a digital marketing expert with strong Amazon experience and a passion for driving e‑commerce growth, we’d love to hear from you. Apply today or reach out for a confidential conversation.
Digital Marketing Lead – UK & I in London employer: Gi Group
Join a dynamic and innovative consumer business that prioritises digital growth and e-commerce excellence. As a Digital Marketing Lead in London, you'll be part of a collaborative team that values continuous learning and development, offering you the chance to shape impactful strategies while enjoying a hybrid work environment. With competitive remuneration and a commitment to employee growth, this role provides a unique opportunity to drive significant results for major brands in the thriving UK and Ireland markets.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Lead – UK & I in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects, especially those related to Amazon and e-commerce. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their digital strategy and come armed with ideas on how you can contribute to their growth. This shows you're proactive and genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are keen to join us directly. So, hit that apply button and let’s get started!
We think you need these skills to ace Digital Marketing Lead – UK & I in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital Marketing Lead. Highlight your experience with Amazon Advertising, PPC, and e-commerce optimisation. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for digital marketing and e-commerce growth. Tell us why you’re excited about this opportunity and how you can make an impact at StudySmarter.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you’ve driven performance in previous roles. We love seeing data-driven results!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Gi Group
✨Know Your Amazon Inside Out
Make sure you brush up on your knowledge of Amazon Advertising, PPC, and DSP. Be ready to discuss specific campaigns you've managed and the results you've achieved. This will show that you not only understand the tools but can also leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've analysed Vendor Central insights or market trends to optimise campaigns. This will demonstrate your commercial mindset and analytical capability.
✨Highlight Cross-Functional Collaboration
Since this role involves working with various teams, be ready to share experiences where you've successfully collaborated with Sales, Brand, or Finance. Discuss how you ensured alignment on channel plans and how you communicated performance and opportunities.
✨Demonstrate Leadership and Coaching Experience
If you've led or coached team members before, prepare to discuss your approach to fostering a culture of continuous learning. Share specific examples of how you've developed others and strengthened digital capabilities within your team.
