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- Tasks: Lead brand strategy and multi-channel campaigns for a heritage lifestyle brand.
- Company: Dubarry of Ireland, a renowned Irish company with a proud heritage since 1937.
- Benefits: Competitive salary, creative freedom, and the chance to shape a global brand.
- Why this job: Join a passionate team and make a real impact on a beloved brand's future.
- Qualifications: Experience in brand management, creativity, and strong communication skills.
- Other info: Based in the beautiful Cotswolds with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Are you ready to take a leadership role with a heritage lifestyle brand in shaping and guiding its future across global apparel markets? Established in 1937, Dubarry is a renowned Irish company with a long and proud heritage, currently seeking a safe and experienced pair of hands with the vision and creativity to manage a multi-channel brand across wholesale, online, own retail and event marketing. As Brand Manager, you will ensure consistency, quality and emotional resonance across all key consumer touchpoints. You will lead brand strategy and campaign execution, combining creative vision with commercial awareness to drive growth and long-term brand equity. Based out of our UK offices near Chipping Norton in the Cotswolds you will report directly to the Marketing Director in our Irish HQ.
The Role
- Brand Strategy & Campaign Leadership
- Lead bi-annual, multi-channel brand campaigns from concept through to execution and evaluation.
- Act as brand guardian, ensuring consistency, quality and tone across all consumer touch-points by managing brand calendars and campaign planning.
- Creative Direction & Content
- Set creative direction across photography, videography, print, digital, email and social.
- Lead photoshoots, from concept and mood boards to final execution and logistics.
- Art Direction for photography & videography across these photoshoots including location sourcing, model selection, outfit and prop styling.
- Sign off all creative assets, ensuring adherence to brand standards throughout.
- Digital, Social & E-commerce
- Own and manage the annual social media strategy.
- Oversee content planning, calendars, community management and performance.
- Collaborate with the e-commerce team on website creative and digital performance activity.
- PR, Influencer & Event Marketing
- Lead press activity and work closely with the PR agency on brand activations and events.
- Identify and manage relationships with brand-aligned influencers and ambassadors.
- Represent Dubarry at key events, overseeing content capture.
- Commercial & Performance Management
- Own brand marketing budgets and manage spend across key projects.
- Execution of bi-annual catalogues from concept, pagination and design to proofing, quotations and final sign off.
- Set KPIs for campaigns and analyse performance to inform future strategy.
- Managing B2B client relationships while working closely with internal sales teams and their key wholesale accounts.
Next Steps: Forward cover letter outlining your suitability for this position and your CV to Ciara at ciara@ghrconsulting.ie
Brand Manager - Dubarry of Ireland in Chipping Norton employer: GHR Consulting
Contact Detail:
GHR Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Dubarry of Ireland in Chipping Norton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers or during interviews, bring along a portfolio of your past work. We want to see how you’ve led campaigns and brought brands to life – visuals speak louder than words!
✨Tip Number 3
Be prepared to discuss your vision! As a Brand Manager, you’ll need to articulate your ideas clearly. Think about how you would approach brand strategy and campaign execution for Dubarry, and be ready to share your thoughts during interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Dubarry team. Let’s make it happen together!
We think you need these skills to ace Brand Manager - Dubarry of Ireland in Chipping Norton
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to highlight your relevant experience and how it aligns with Dubarry's brand values. Show us your passion for the heritage lifestyle sector and why you’re the perfect fit for this role.
Tailor Your CV: Don’t just send a generic CV! Tailor it to showcase your skills in brand strategy, campaign leadership, and creative direction. Use keywords from the job description to make it clear that you understand what we’re looking for.
Showcase Your Creative Side: As a Brand Manager, creativity is key! Include examples of past campaigns or projects you've led, especially those that demonstrate your ability to manage multi-channel strategies. Visuals can be a great addition if they’re relevant!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates. Plus, it shows you’re keen on joining the Dubarry team!
How to prepare for a job interview at GHR Consulting
✨Know the Brand Inside Out
Before your interview, dive deep into Dubarry's history, values, and product offerings. Understand their brand ethos and how they position themselves in the market. This knowledge will help you demonstrate your passion for the brand and show that you're the right fit for leading their marketing strategy.
✨Showcase Your Creative Vision
Prepare to discuss your previous experiences with brand campaigns and creative direction. Bring examples of your work, such as mood boards or campaign results, to illustrate your ability to lead multi-channel strategies. This will highlight your creativity and commercial awareness, which are crucial for the role.
✨Be Ready to Discuss Metrics
As a Brand Manager, you'll need to manage budgets and analyse campaign performance. Be prepared to talk about how you've set KPIs in the past and the impact of your strategies on brand growth. This shows that you can combine creativity with analytical skills, which is key for driving long-term brand equity.
✨Engage with Questions
At the end of the interview, don’t shy away from asking insightful questions. Inquire about the company's future direction, upcoming campaigns, or how they measure success. This not only shows your interest but also gives you a chance to assess if Dubarry aligns with your career goals.
