At a Glance
- Tasks: Bring the Dubarry story to life through engaging social media and marketing strategies.
- Company: Join a premium lifestyle brand with a rich heritage and international presence.
- Benefits: Competitive salary, hybrid working, excellent product discounts, and growth opportunities.
- Other info: Dynamic environment with opportunities to attend exciting events and travel internationally.
- Why this job: Shape your role in an ambitious brand while showcasing your creativity and strategic skills.
- Qualifications: 3+ years in marketing with strong social media and team management experience.
The predicted salary is between 29700 - 36300 £ per year.
The Company: Established in 1937, Dubarry is a premium performance lifestyle brand specialising in footwear, clothing, bags, and accessories for the country lifestyle and sailing markets. The company has built a strong international reputation for combining technical performance with distinctive classical styling. Headquartered in Ballinasloe, County Galway, Ireland, Dubarry operates international offices and warehouses in the Cotswolds (UK), Utrecht (Netherlands), and Nottingham, Pennsylvania (USA). The business distributes its products through a multi-channel model comprising wholesale, e-commerce, company-owned retail stores, and event / pop-up retail operations. Dubarry's retail footprint includes stores in Dublin, London (two locations), Cheltenham, and Edinburgh. International sales are supported by a network of Area Sales Managers located across Ireland, the UK, the USA, Benelux, Germany, France, Sweden, and Denmark, along with a network of agents and distributors in other international markets.
Role Overview: As the Brand & Social Media Manager, you will be responsible for bringing the Dubarry story to life across all Marketing channels with a strong focus on social media (Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube). You will combine visually rich content creation photography, short-form video (Reels/TikToks), and copywriting with strategic scheduling, community engagement, and analytics tracking. Support the Commercial Director to build and deliver the global strategy and lead a team to execute with excellence. This is a hybrid working position with the UK head office based in Chipping Norton.
Key Responsibilities:
- Marketing team: Work with the team to ensure daily marketing activities are delivered with a constant focus on improvement.
- Visual Content: Work with the team to build, edit, and curate high-end photo and video content (IG Reels, TikToks, Stories, YouTube Shorts) highlighting product features, heritage, and event activations.
- Copywriting: Write compelling, brand-aligned captions, blog posts, and social copy that resonate with our core premium lifestyle audiences.
- Asset Management: Assist in planning and executing seasonal campaigns, lifestyle shoots, and product launch rollouts.
- Social & Digital Media Management: Lead and deliver social strategy with relevant approach to growing reach across all major channels. Keep up to date on trends and algorithm movements to ensure relevant reach and audience growth takes place.
- Calendar Management: Plan, schedule, and execute the European social content calendar across all platforms using modern social management tools. Align and influence the USA handles.
- Community Engagement: Nurture and build relevant influencer network ensuring all focus regions are covered, build content to support communication strategy across Brand, UGC, and EGC.
- Event Coverage: Attend key brand events, trade shows, horse trials, and sailing regattas to capture dynamic, real-time social coverage.
- E-Commerce Alignment: Work closely with the e-commerce team to ensure social content supports ongoing web campaigns, CRM (email marketing), and paid social ads.
Requirements:
- Experience: +3 Years working in a hands-on Marketing team preferably with team management experience.
- Social Media: +3 Years working with organic social media, including scheduling and influencer management.
- Education: Degree in Marketing, Digital Media, Communications.
- Technical & Creative Skills: High proficiency with mobile video editing tools. Proven experience with social management tools (Meta Business Suite, Later, Sprout Social).
- Channel: Understanding of Footwear and Apparel industries, preferably with a multi-channel business.
- Soft Skills: Strong written and verbal communicator, a planner with the ability to be agile. Ability to work events and travel internationally.
What we offer:
- Salary: Competitive.
- Working style: Hybrid.
- Equipment: All relevant technology for the role.
- Staff perks: Excellent product discounts.
- Growth: Opportunity to shape and grow your role in an exciting and ambitious heritage brand.
How to apply: Apply now through our website or send a cover letter and CV to jordana@ghrconsulting.ie.
Brand and Social Media Manager in Chipping Norton employer: GHR Consulting
GHR Consulting is an attractive employer due to its commitment to employee development and a supportive work culture. The company provides numerous opportunities for career advancement and offers a comprehensive benefits package.
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We think this is how you could land Brand and Social Media Manager in Chipping Norton
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We think you need these skills to ace Brand and Social Media Manager in Chipping Norton
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Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GHR Consulting. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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