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- Tasks: Execute and manage SEO strategies for top fashion brands, focusing on both technical and content aspects.
- Company: Join a dynamic group led by Touker Suleyman, featuring renowned brands like Ghost and Finery London.
- Benefits: Enjoy a full-time role with opportunities for growth and collaboration in a creative environment.
- Why this job: Be part of an innovative team shaping the future of fashion retail through impactful SEO strategies.
- Qualifications: Ideal candidates have a marketing degree and 2 years of SEO experience, especially in fashion retail.
- Other info: Work closely with a Senior SEO Manager and the Chief Digital Officer for hands-on learning.
The predicted salary is between 30000 - 42000 £ per year.
We are an established group of companies, led by Touker Suleyman (BBC Dragons Den), which includes brands such as Ghost and Finery London.
You will be responsible for the day-to-day execution of our SEO strategy for Ghost Fashion and Finery London, covering both Technical and Content-focused deliverables, as well as reporting and insights.
This is a hands-on role reporting into the Chief Digital Officer. Onsite, you will have a Senior SEO Manager to consult with when needed.
Job responsibilities:
- Execute and deliver SEO strategies
- Manage SEO for Shopify, including handling 404 pages and redirects
- Perform on-page and off-page optimisation: keyword research, competitor analysis, optimizing title tags, meta descriptions, and content
- Collaborate with the Marketing Team and Content Writer to implement SEO strategies
- Monitor Google updates and algorithm changes
- Research and recommend SEO updates for existing ecommerce content
- Utilize SEO tools such as Semrush and Google Search Console
- Manage link-building campaigns
- Conduct technical audits to identify crawl issues and improve site speed
- Optimize Shopify website architecture, including robots.txt, meta tags, and canonical tags to prevent duplicate content and enhance crawl efficiency
- Optimize meta descriptions, titles, headings (H1-H3), and image alt texts
Qualifications/Skillsets:
- Marketing or business-related degree
- Minimum of 2 years SEO experience, preferably within an agency or retail, with a focus on fashion retail
- Strong technical SEO knowledge
- At least 2 years experience in content and keyword strategy development and execution
- Experience with GA4, GSC, Semrush, Ahrefs, and other SEO tools
- Strong analytical skills and proficiency in Excel
Seniority level
- Entry level
Employment type
- Full-time
Job function
- Analysis and Marketing
Industry
- Retail
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SEO Executive employer: GHOST
Contact Detail:
GHOST Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Executive
✨Tip Number 1
Familiarise yourself with the latest SEO trends and updates, especially those related to fashion retail. This will not only help you in interviews but also show your genuine interest in the industry.
✨Tip Number 2
Get hands-on experience with Shopify if you haven't already. Understanding how to manage SEO on this platform will give you a significant edge, as it's a key part of the role.
✨Tip Number 3
Network with professionals in the SEO field, particularly those who work in fashion or e-commerce. Engaging with them can provide insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss specific SEO tools like Semrush and Google Search Console during your interview. Being able to demonstrate your proficiency with these tools will highlight your technical skills.
We think you need these skills to ace SEO Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant SEO experience, particularly in technical and content-focused roles. Include specific examples of past projects where you've successfully executed SEO strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for fashion retail and how your skills align with the company's goals. Mention your familiarity with tools like Semrush and Google Search Console, and how you can contribute to their SEO strategy.
Showcase Your Analytical Skills: Since strong analytical skills are crucial for this role, consider including a brief section in your application that demonstrates your ability to analyse data and derive insights from SEO tools. This could be a specific achievement or a project outcome.
Highlight Collaboration Experience: As the role involves working closely with the Marketing Team and Content Writer, emphasise any previous collaborative projects you've been part of. Describe how you contributed to team efforts and the results achieved through collaboration.
How to prepare for a job interview at GHOST
✨Showcase Your Technical SEO Knowledge
Be prepared to discuss your understanding of technical SEO concepts. Highlight your experience with tools like Google Search Console and Semrush, and be ready to explain how you've used them to improve site performance in previous roles.
✨Demonstrate Your Content Strategy Skills
Since the role involves content-focused deliverables, come equipped with examples of successful keyword strategies you've developed. Discuss how you collaborated with content teams to optimise articles or product descriptions for better search visibility.
✨Stay Updated on SEO Trends
SEO is constantly evolving, so show that you're proactive about keeping up with industry changes. Mention any recent Google updates and how they might impact SEO strategies, demonstrating your commitment to continuous learning.
✨Prepare Questions for the Interviewers
Engage your interviewers by preparing insightful questions about their current SEO strategies and challenges. This shows your genuine interest in the role and helps you assess if the company aligns with your career goals.
