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- Tasks: Execute SEO strategies for top fashion brands and optimise their online presence.
- Company: Join a dynamic group led by Touker Suleyman, known for innovation in fashion.
- Benefits: Full-time role with opportunities for growth and learning in a creative environment.
- Why this job: Make a real impact on fashion brands while honing your SEO skills.
- Qualifications: 2 years of SEO experience and a marketing or business-related degree required.
- Other info: Collaborate with a talented team and work with cutting-edge SEO tools.
The predicted salary is between 28800 - 48000 £ per year.
We are an established group of companies, led by Touker Suleyman (BBC Dragons Den), which includes brands such as Ghost and Finery London. You will be responsible for the day-to-day execution of our SEO strategy for Ghost Fashion and Finery London, covering both Technical and Content-focused deliverables, as well as reporting and insights. This is a hands-on role reporting into the Chief Digital Officer. Onsite, you will have a Senior SEO Manager to consult with when needed.
Job responsibilities:
- Execute and deliver SEO strategies
- Manage SEO for Shopify, including handling 404 pages and redirects
- Perform on-page and off-page optimisation: keyword research, competitor analysis, optimising title tags, meta descriptions, and content
- Collaborate with the Marketing Team and Content Writer to implement SEO strategies
- Monitor Google updates and algorithm changes
- Research and recommend SEO updates for existing ecommerce content
- Utilise SEO tools such as Semrush and Google Search Console
- Manage link-building campaigns
- Conduct technical audits to identify crawl issues and improve site speed
- Optimise Shopify website architecture, including robots.txt, meta tags, and canonical tags to prevent duplicate content and enhance crawl efficiency
- Optimise meta descriptions, titles, headings (H1-H3), and image alt texts
Qualifications/Skillsets:
- Marketing or business-related degree
- Minimum of 2 years SEO experience, preferably within an agency or retail, with a focus on fashion retail
- Strong technical SEO knowledge
- At least 2 years experience in content and keyword strategy development and execution
- Experience with GA4, GSC, Semrush, Ahrefs, and other SEO tools
- Strong analytical skills and proficiency in Excel
Seniority level: Entry level
Employment type: Full-time
Job function: Analysis and Marketing
Industry: Retail
SEO Executive in London employer: GHOST
Contact Detail:
GHOST Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal project or a portfolio that highlights your SEO expertise. This could be a blog, a case study, or even a mock SEO strategy for a brand you love. It’s a great way to demonstrate what you can do!
✨Tip Number 3
Prepare for interviews by brushing up on common SEO questions and trends. Be ready to discuss your experience with tools like Semrush and Google Search Console. We want to see your passion for SEO shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace SEO Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your SEO experience, especially in fashion retail. We want to see how you've tackled technical and content-focused deliverables in the past!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you're passionate about SEO and how you can contribute to our brands like Ghost and Finery London. Keep it engaging and relevant!
Show Off Your Skills: Don’t forget to mention your experience with tools like Semrush and Google Search Console. We love seeing candidates who are hands-on and familiar with the latest SEO strategies!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and get to know you better. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at GHOST
✨Know Your SEO Stuff
Make sure you brush up on your technical SEO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, especially around Shopify and e-commerce. Familiarise yourself with common tools like Semrush and Google Search Console, as they might ask you how you've used them.
✨Showcase Your Analytical Skills
Since this role requires strong analytical skills, prepare to talk about how you've used data to drive your SEO decisions. Bring examples of reports you've created or insights you've gained from Google Analytics or other tools. This will show that you can not only execute strategies but also measure their success.
✨Collaborate Like a Pro
This position involves working closely with the Marketing Team and Content Writers. Think of examples where you've successfully collaborated with others to implement SEO strategies. Highlight your communication skills and how you ensure everyone is on the same page when it comes to SEO goals.
✨Stay Updated on Trends
SEO is always changing, so be prepared to discuss recent Google updates or algorithm changes. Show that you're proactive about staying informed and can adapt strategies accordingly. Mention any blogs, forums, or resources you follow to keep your SEO knowledge fresh.
