At a Glance
- Tasks: Drive brand visibility and growth across the South West region.
- Company: Join a dynamic company with a growing portfolio of premium brands.
- Benefits: Competitive salary, bonus scheme, structured training, and ongoing coaching.
- Other info: Supportive culture that values independence and personal growth.
- Why this job: Be a brand ambassador and make a real impact in the hospitality industry.
- Qualifications: 1+ years in sales or 3+ years in hospitality; passion for premium drinks.
The predicted salary is between 29700 - 36300 £ per year.
Role Overview
The Brand Development Manager is a field-based role focused on driving distribution, visibility, and sustainable growth across our portfolio of brands in the South West. You’ll lead relationships with a mix of independent on-trade and retail customers including bars, pubs, restaurants, hotels and spirits/wine merchants, acting as a trusted commercial partner and brand ambassador in market. The role combines strategic account development with hands-on execution; identifying growth opportunities, delivering impactful activations, negotiating commercial agreements, and ensuring our brands show up in the best venues. This role suits someone with previous FMCG, drinks, hospitality, or field sales experience who is looking to take the next step into a more commercially responsible and relationship-led position.
Key Responsibilities
- Build Distribution & Trade Availability
- Call on independent on-trade accounts across your territory
- Secure new listings, menu placements and contracts
- Support tastings and in-venue activations
- Ensure brands are well represented, visible and correctly positioned
- Develop Relationships
- Build strong day-to-day relationships with bar and general managers
- Act as a brand ambassador in the trade
- Support existing customers to grow rate of sale and engagement
- Execute with Structure & Discipline
- Plan weekly activity in line with agreed targets and priorities
- Log all meetings, activity, and outcomes accurately in the CRM
- Maintain a simple pipeline of opportunities and follow-ups
Who You Are
- 1+ years experience in a similar sales role or 3+ years experience in hospitality
- Passion for premium drinks and hospitality
- Confident, personable communicator with positive energy
- Comfortable working independently in the field
- Driving licence
- No Ego - happy to graft, take direction and improve
What We Offer
- Competitive salary & bonus scheme
- Structured training & on-going coaching
- Opportunity to work with a dynamic, growing portfolio of premium brands.
- Supportive, entrepreneurial culture where you can make a real impact.
Brand Development Manager - South West in Cardiff employer: GHF | Building The Iconic Drinks Brands of the Future
As a Brand Development Manager in the South West, you will thrive in a supportive and entrepreneurial culture that values your contributions and fosters personal growth. With competitive salaries, structured training, and ongoing coaching, this role offers a unique opportunity to work with a dynamic portfolio of premium brands while building meaningful relationships in the vibrant hospitality sector. Join us to make a real impact in a field-based position that champions both professional development and a passion for premium drinks.
Contact Details:
GHF | Building The Iconic Drinks Brands of the Future Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Development Manager - South West in Cardiff
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to GHF | Building The Iconic Drinks Brands of the Future as a field sales pro!
✨Scout Out the Competition
Research potential competitors for GHF | Building The Iconic Drinks Brands of the Future and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up GHF | Building The Iconic Drinks Brands of the Future’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Brand Development Manager - South West in Cardiff
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at GHF | Building The Iconic Drinks Brands of the Future, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at GHF | Building The Iconic Drinks Brands of the Future, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at GHF | Building The Iconic Drinks Brands of the Future.
How to prepare for a job interview at GHF | Building The Iconic Drinks Brands of the Future
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that GHF | Building The Iconic Drinks Brands of the Future offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in GHF | Building The Iconic Drinks Brands of the Future but also helps you get a feel for whether you’d thrive in that environment.
