At a Glance
- Tasks: Lead global performance marketing strategies across various channels and collaborate with senior stakeholders.
- Company: Join ghd, a leading brand in the premium beauty industry, based in London.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and collaboration in a fast-paced environment.
- Why this job: Make a significant impact on global marketing strategies while working with top-tier brands.
- Qualifications: 5-10 years of digital marketing experience, especially in retail and e-commerce.
The predicted salary is between 60000 - 80000 € per year.
The role entails overseeing and executing global strategies for performance marketing channels, including Paid Search, Paid Social, Affiliates, SEO, and Display for a maternity cover role within ghd's global team. The individual will lead these channels, working with senior stakeholders and local markets to ensure understanding, alignment, and execution of strategies to meet brand and revenue objectives.
This position is a 12-Month FTC. This role will be based in our London office, and we offer a hybrid working pattern of 3 days in the office and 2 days WFH.
Job role and responsibilities
- Oversee the global strategy for all performance channels, including Paid Search, Paid Social, Affiliates, SEO, and Display.
- Serve as the accountable channel leader, presenting to and collaborating with senior stakeholders and local markets to align and implement global performance strategies and digital media planning.
- Work closely with the Global Brand Director to enhance Paid efforts through a blend of engaging assets and executional excellence.
- Execute a KPI framework for each channel (including AI and Amazon) to be adopted as a global standard across all markets.
- Execute a global testing framework, ensuring local markets are optimising channels.
- Manage relationships with global agencies (Awin, Twentysix, Intelligent Reach) to maintain high-value, KPI-focused and cost-effective partnerships.
- Collaborate with the Data Analytics team to streamline and improve global performance marketing reporting, ensuring access to relevant and insightful data.
- Conduct regular global analyses with actionable recommendations to support local optimisations.
- Drive performance marketing initiatives to support CRM database growth.
- Lead direct reports to ensure high performance, motivation and excellence.
Requirements
- At least 5–10 years digital marketing experience in a retail and e‐commerce environment.
- Strong understanding and experience of digital media planning, buying process, and best practice.
- Experience with reporting and analysing KPIs across digital channels.
- Experience in driving growth in SEO, implementing on‐site and off‐site strategies and best practice.
- Strong communication skills and ability to build relationships across other business departments (local markets, brand, .com).
- Experience with third‐party platforms, i.e. Google, Meta & Tiktok Business Manager.
- Highly proactive with the ability and skill set to drive channel improvements.
- Good technical understanding of tracking tags and product feed management.
- Strong hands‐on experience working with affiliate networks (AWIN preferably), publishers and third‐party partners, as well as optimising affiliate programmes.
- Excellent analytical skills, with a forensic understanding of account performance, and high proficiency in Excel.
- Educated to degree level, ideally in Business or Marketing.
- Experience working with or for brands within the premium beauty industry.
Global Head of Performance Marketing - 12 Month FTC in London employer: GHD
At ghd, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. Our London office provides a hybrid working model, allowing for flexibility while ensuring our team remains engaged and connected. With a strong focus on employee growth, we offer numerous opportunities for professional development and the chance to lead impactful global marketing strategies in the premium beauty industry.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Performance Marketing - 12 Month FTC in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its performance marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in areas like SEO and Paid Social.
✨Tip Number 3
Showcase your analytical skills! Bring examples of how you've used data to drive marketing decisions. Companies love candidates who can demonstrate a forensic understanding of account performance.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who can help us elevate our performance marketing game.
We think you need these skills to ace Global Head of Performance Marketing - 12 Month FTC in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Global Head of Performance Marketing. Highlight your experience in digital marketing, especially in retail and e-commerce, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your experience with performance marketing channels like Paid Search and SEO, and how you've successfully collaborated with senior stakeholders in the past.
Showcase Your Analytical Skills:Since this role requires strong analytical skills, be sure to include examples of how you've used data to drive marketing decisions. Talk about your experience with KPIs and any tools you've used to analyse performance across digital channels.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at GHD
✨Know Your Channels Inside Out
Make sure you have a solid understanding of all the performance marketing channels mentioned in the job description. Brush up on your knowledge of Paid Search, Paid Social, Affiliates, SEO, and Display. Be ready to discuss specific strategies you've implemented in the past and how they drove results.
✨Showcase Your Analytical Skills
Since the role requires excellent analytical skills, prepare to discuss how you've used data to inform your marketing decisions. Bring examples of KPIs you've tracked and how you've optimised campaigns based on those insights. This will demonstrate your ability to drive growth effectively.
✨Build Relationships with Stakeholders
The job involves collaborating with senior stakeholders and local markets, so be prepared to talk about your experience in building relationships across departments. Share examples of how you've successfully aligned teams to achieve common goals, as this will highlight your communication skills.
✨Be Proactive and Solution-Oriented
This role requires a proactive approach to driving channel improvements. Think of instances where you've identified issues and taken the initiative to implement solutions. Discussing these experiences will show that you're not just reactive but also forward-thinking, which is crucial for this position.
