At a Glance
- Tasks: Lead global performance marketing strategies across various channels and collaborate with senior stakeholders.
- Company: Join ghd, a leading brand in the premium beauty industry, based in London.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and collaboration in a fast-paced environment.
- Why this job: Make a significant impact on global marketing strategies while working with top-tier brands.
- Qualifications: 5-10 years of digital marketing experience, strong analytical skills, and a passion for beauty.
The predicted salary is between 60000 - 80000 € per year.
The role entails overseeing and executing global strategies for performance marketing channels, including Paid Search, Paid Social, Affiliates, SEO, and Display for a maternity cover role within ghd’s global team. The individual will lead these channels, working with senior stakeholders and local markets to ensure understanding, alignment, and execution of strategies to meet brand and revenue objectives. This position is a 12-Month FTC.
Location
This role will be based in our London office, and we offer a hybrid working pattern of 3 days in the office and 2 days WFH.
Job role and responsibilities
- Oversee the global strategy for all performance channels, including Paid Search, Paid Social, Affiliates, SEO, and Display.
- Serve as the accountable channel leader, presenting to and collaborating with senior stakeholders and local markets to align and implement global performance strategies and digital media planning.
- Work closely with the Global Brand Director to enhance Paid efforts through a blend of engaging assets and executional excellence.
- Execute a KPI framework for each channel (including AI and Amazon) to be adopted as a global standard across all markets.
- Execute a global testing framework, ensuring local markets are optimising channels.
- Manage relationships with global agencies (Awin, Twentysix, Intelligent Reach) to maintain high-value, KPI-focused and cost-effective partnerships.
- Collaborate with the Data Analytics team to streamline and improve global performance marketing reporting, ensuring access to relevant and insightful data.
- Conduct regular global analyses with actionable recommendations to support local optimisations.
- Drive performance marketing initiatives to support CRM database growth.
- Lead direct reports to ensure high performance, motivation and excellence.
Requirements
- At least 5–10 years digital marketing experience in a retail and e‑commerce environment.
- Strong understanding and experience of digital media planning, buying process, and best practice.
- Experience with reporting and analysing KPIs across digital channels.
- Experience in driving growth in SEO, implementing on‑site and off‑site strategies and best practice.
- Strong communication skills and ability to build relationships across other business departments (local markets, brand, .com).
- Experience with third‑party platforms, i.e. Google, Meta & Tiktok Business Manager.
- Highly proactive with the ability and skill set to drive channel improvements.
- Good technical understanding of tracking tags and product feed management.
- Strong hands‑on experience working with affiliate networks (AWIN preferably), publishers and third‑party partners, as well as optimising affiliate programmes.
- Excellent analytical skills, with a forensic understanding of account performance, and high proficiency in Excel.
- Educated to degree level, ideally in Business or Marketing.
- Experience working with or for brands within the premium beauty industry.
Global Head of Performance Marketing - 12 Month FTC employer: GHD
At ghd, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. Our London office provides a hybrid working model, allowing for flexibility while ensuring our team remains engaged and connected. With a strong focus on employee growth, we offer numerous opportunities for professional development and the chance to lead impactful global marketing strategies in the premium beauty industry.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Performance Marketing - 12 Month FTC
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work in performance marketing. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Prepare for interviews by researching the company and its performance marketing strategies. Show us you know your stuff by discussing how you can enhance their current efforts with your experience in SEO and digital media planning.
✨Tip Number 3
Don’t just wait for job alerts! Actively apply through our website and tailor your application to highlight your skills in managing global performance channels. We love seeing candidates who take initiative!
✨Tip Number 4
Follow up after interviews with a thank-you note. It’s a simple gesture that shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great way to reiterate your fit for the position!
We think you need these skills to ace Global Head of Performance Marketing - 12 Month FTC
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Global Head of Performance Marketing. Highlight your experience in digital marketing, especially in retail and e-commerce, and showcase your achievements in driving growth across channels like SEO and Paid Social.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your experience with global strategies and how you've collaborated with senior stakeholders in the past. Keep it engaging and personal!
Showcase Your Analytical Skills:Since this role involves a lot of reporting and analysing KPIs, make sure to highlight your analytical skills. Share specific examples of how you've used data to drive performance improvements in previous roles. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at GHD
✨Know Your Channels Inside Out
Make sure you have a solid understanding of all the performance marketing channels mentioned in the job description. Brush up on your knowledge of Paid Search, Paid Social, Affiliates, SEO, and Display. Be ready to discuss specific strategies you've implemented in the past and how they drove results.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing how you've reported and analysed KPIs across digital channels. Bring examples of how your insights led to actionable recommendations that improved performance. This will show that you can not only track metrics but also use them to drive growth.
✨Build Relationships with Stakeholders
Since this role involves collaborating with senior stakeholders and local markets, think about how you've successfully built relationships in previous roles. Be ready to share examples of how you’ve aligned teams around common goals and executed strategies effectively.
✨Be Proactive and Solution-Oriented
Demonstrate your proactive nature by discussing instances where you identified opportunities for improvement in performance marketing. Share how you took the initiative to implement changes and the positive outcomes that followed. This will highlight your ability to drive channel improvements and lead teams effectively.
