At a Glance
- Tasks: Lead eCommerce strategy and performance across EMEA & APAC for a top beauty brand.
- Company: Join ghd, a renowned British brand loved by stylists and consumers alike.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Be part of a mission to transform lives with the power of a good hair day!
- Why this job: Make a real impact in the beauty industry with innovative eCommerce strategies.
- Qualifications: Proven experience in eCommerce leadership and strong negotiation skills.
The predicted salary is between 80000 - 100000 £ per year.
Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand! Merging science and innovation, with luxury beauty and style; ghd combines cutting edge technologies and beautiful designs to create the most technically advanced hair tools in the world. ghd tools deliver “safer for hair” heat styling that have become an essential part of the daily lives of professional hair stylists and consumers globally. Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!
ABOUT THIS ROLE
This role owns the end-to-end eCommerce P&L, strategy and performance across EMEA & APAC, defining how ghd wins across digital channels including DTC, Amazon and key pure play partners. Operating at the intersection of Marketing and Commercial, the Senior Director eCommerce ensures a seamless connection between brand demand generation, customer experience and online conversion, delivering profitable, scalable growth across all online channels. With a particular focus on Amazon as a core strategic growth engine, this role leads EU4 Joint Business Planning and negotiations, defines the regional Amazon strategy, and builds a strong, aligned partnership with Amazon at a European level. This is a critical leadership role within the region, accountable for building best-in-class eCommerce capabilities, defining the operating model across markets, and delivering consistent, high-performance execution at scale.
JOB ROLE AND RESPONSIBILITIES
- Own full eCommerce P&L across EMEA & APAC, including revenue, margin and profitability across DTC, Amazon and SEP channels
- Define and deliver the regional eCommerce growth strategy, aligned to overall business priorities
- Set and drive ambitious performance targets across all online channels and markets
- Lead forecasting, performance tracking and delivery against financial commitments
- Amazon Leadership (Strategic Priority)
- Define and deliver Amazon as a core strategic growth engine across the region
- Lead EU4 Joint Business Planning (JBP) and negotiation strategy, including commercial terms, investment frameworks and growth commitments
- Own the Amazon P&L, including sell-in, sell-out, marketing investment and profitability
- Build and manage senior relationships with Amazon European leadership teams
- Drive alignment across markets to ensure a consistent and optimised Amazon operating model
- Lead key commercial moments (Prime, Peak, launches) with clear investment and execution strategies
- Define the channel role and strategy across DTC, Amazon and pure play partners
- Drive growth across strategic partners (e.g. Zalando, Notino) through clear commercial frameworks and operating models
- Partner with Commercial teams to ensure alignment on
Senior Ecommerce Director, EMEA & APAC in London employer: GHD Hair
At ghd, we pride ourselves on being an exceptional employer, offering a vibrant and collaborative work culture that fosters creativity and innovation. Located in the heart of London’s Soho, our hybrid working model allows for flexibility while providing hands-on experience in a dynamic environment. With a strong commitment to employee growth and development, we empower our team members to thrive and contribute to our mission of transforming lives through the power of a good hair day.
