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- Tasks: Lead global performance marketing strategies across various channels to drive brand success.
- Company: Join a leading beauty brand with a dynamic and innovative team.
- Benefits: Competitive salary, career growth opportunities, and a vibrant work culture.
- Other info: Work in a fast-paced environment with opportunities for creativity and leadership.
- Why this job: Make a significant impact in the beauty industry while collaborating with top professionals.
- Qualifications: 5-10 years of digital marketing experience, strong analytical skills, and a passion for beauty.
The predicted salary is between 70000 - 90000 £ per year.
The role entails overseeing and executing global strategies for performance marketing channels, including Paid Search, Paid Social, Affiliates, SEO, and Display for a maternity cover position within ghd’s global team. The individual will lead these channels, working with senior stakeholders and local markets to ensure understanding, alignment, and execution of strategies to meet brand and revenue objectives.
Job Role and Responsibilities
- Oversee the global strategy for all performance channels, including Paid Search, Paid Social, Affiliates, SEO, and Display.
- Serve as the accountable channel leader, presenting to and collaborating with senior stakeholders and local markets to align and implement global performance strategies and digital media planning.
- Work closely with the Global Brand Director to enhance Paid efforts through a blend of engaging assets and executional excellence.
- Execute a KPI framework for each channel (including AI and Amazon) to be adopted as a global standard across all markets.
- Execute a global testing framework, ensuring local markets are optimising channels.
- Manage relationships with global agencies (Awin, Twentysix, Intelligent Reach) to maintain high-value, KPI-focused and cost-effective partnerships.
- Collaborate with the Data Analytics team to streamline and improve global performance marketing reporting, ensuring access to relevant and insightful data.
- Conduct regular global analyses with actionable recommendations to support local optimisations.
- Drive performance marketing initiatives to support CRM database growth.
- Lead direct reports to ensure high performance, motivation and excellence.
Requirements
- At least 5 – 10 years of digital marketing experience in a retail and e‑commerce environment.
- Strong understanding and experience of digital media planning, buying process and best practice.
- Experience with reporting and analysing KPIs across digital channels.
- Experience in driving growth in SEO, implementing on‑site and off‑site strategies and best practice.
- Strong communication skills and ability to build relationships across other business departments.
- Experience with third‑party platforms i.e. Google, Meta & TikTok Business Manager.
- Highly proactive with ability and skillset to drive channel improvements.
- Good technical understanding of tracking tags and product feed management.
- Strong hands‑on experience working with Affiliate networks (AWIN preferably), publishers and third‑party partners as well as optimising Affiliate programmes.
- Excellent analytical skills, with a forensic understanding of account performance, and high proficiency in Excel.
- Educated to degree level, ideally in Business or Marketing.
- Experience working with or for brands within the premium beauty industry.
Global Head of Performance Marketing London - Dean Street Ecommerce employer: GHD Hair
Contact Detail:
GHD Hair Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Head of Performance Marketing London - Dean Street Ecommerce
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even casual meet-ups. The more you engage with others, the better your chances of landing that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your achievements and how you've driven growth in previous roles. Use specific examples to demonstrate your expertise in performance marketing.
✨Tailor Your Approach
Every company is different, so make sure you tailor your pitch to fit their needs. Research ghd and understand their brand values and objectives. This will help you align your experience with what they’re looking for.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Global Head of Performance Marketing London - Dean Street Ecommerce
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Global Head of Performance Marketing. Highlight your experience in digital marketing, especially in performance channels like Paid Search and SEO. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in driving growth and managing performance marketing strategies. Let us know what makes you tick!
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your analytical skills in your application. Talk about your experience with KPIs and how you've used data to drive decisions. We love numbers, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at GHD Hair
✨Know Your Channels Inside Out
Make sure you have a solid understanding of all performance marketing channels mentioned in the job description. Brush up on your knowledge of Paid Search, Paid Social, SEO, and Affiliates. Be ready to discuss specific strategies you've implemented in the past and how they drove results.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing how you've used data to inform your marketing decisions. Bring examples of KPIs you've tracked and how you've optimised campaigns based on those insights. This will show that you can not only lead but also adapt strategies based on performance.
✨Build Relationships with Stakeholders
Since this role involves collaborating with senior stakeholders, think about how you've successfully built relationships in previous roles. Be ready to share examples of how you've aligned teams around a common goal and how you’ve communicated effectively across departments.
✨Be Proactive and Solution-Oriented
Demonstrate your proactive nature by discussing times when you've identified issues before they became problems and how you took the initiative to resolve them. Companies love candidates who can drive improvements and bring fresh ideas to the table, so don’t hold back!