At a Glance
- Tasks: Lead global performance marketing strategies across various digital channels.
- Company: Join ghd, a renowned British brand in luxury hair styling tools.
- Benefits: Hybrid working model, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with global teams and drive performance initiatives for a leading brand.
- Why this job: Make an impact in a dynamic environment with a focus on innovation and creativity.
- Qualifications: 5-10 years of digital marketing experience in retail and ecommerce.
The predicted salary is between 60000 - 80000 € per year.
Global Head of Performance Marketing - 12 month FTC
Location: This role will be based in our London office, and we offer a hybrid working pattern of 3 days in the office and 2 days WFH.
Role Overview: The role entails overseeing and executing global strategies for performance marketing channels, including Paid Search, Paid Social, Affiliates, SEO, and Display for a maternity cover role within ghd’s global team. The individual will lead these channels, working with senior stakeholders and local markets to ensure understanding, alignment, and execution of strategies to meet brand and revenue objectives. This position is a 12-Month FTC.
Job Role and Responsibilities:
- Oversee the global strategy for all performance channels, including Paid Search, Paid Social, Affiliates, SEO, and Display.
- Serve as the accountable channel leader, presenting to and collaborating with senior stakeholders and local markets to align and implement global performance strategies and digital media planning.
- Work closely with the Global Brand Director to enhance Paid efforts through a blend of engaging assets and executional excellence.
- Execute a KPI framework for each channel (including AI and Amazon) to be adopted as a global standard across all markets.
- Execute a global testing framework, ensuring local markets are optimising channels.
- Manage relationships with global agencies (Awin, Twentysix, Intelligent Reach) to maintain high-value, KPI focused and cost-effective partnerships.
- Collaborate with the Data Analytics team to streamline and improve global performance marketing reporting, ensuring access to relevant and insightful data.
- Conduct regular global analyses with actionable recommendations to support local optimisations.
- Drive performance marketing initiatives to support CRM database growth.
- Lead direct reports to ensure high performance, motivation and excellence.
Requirements:
- At least 5 – 10 years digital marketing experience in a retail and ecommerce environment.
- Strong understanding and experience of digital media planning, buying process and best practice.
- Experience with reporting and analysing KPIs across digital channels.
- Experience in driving growth in SEO, implementing onsite and offsite strategies and best practice.
- Strong communication skills and ability to build relationships across other business departments (local markets, brand, .com).
- Experience with third party platforms i.e. Google, Meta & Tiktok Business Manager.
- Highly proactive with ability and skillset to drive channel improvements.
- Good technical understanding of tracking tags and product feed management.
- Strong hands-on experience working with Affiliate networks (AWIN preferably), publishers and third-party partners as well as optimising Affiliate programmes.
- Excellent analytical skills, with a forensic understanding of data.
Global Head of Performance Marketing - 12 month FTC in London employer: GHD Hair
At ghd, we pride ourselves on being an iconic British brand that not only leads the market in high-end professional hair styling tools but also fosters a vibrant and inclusive work culture. Our London office offers a hybrid working model, allowing for flexibility while collaborating with a passionate team dedicated to innovation and excellence. With ample opportunities for professional growth and a commitment to employee well-being, ghd is an exceptional employer for those looking to make a meaningful impact in the beauty industry.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Performance Marketing - 12 month FTC in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your successes and how you've driven performance marketing results in the past. Use specific examples that highlight your expertise in SEO, Paid Search, and more.
✨Tailor Your Approach
Make sure to tailor your conversations and presentations to the company’s needs. Research ghd and understand their brand values and goals. This way, you can align your skills with what they’re looking for in a Global Head of Performance Marketing.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the ghd team.
We think you need these skills to ace Global Head of Performance Marketing - 12 month FTC in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Global Head of Performance Marketing. Highlight your experience in digital marketing, especially in performance channels like Paid Search and SEO. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about ghd and how you can contribute to our mission. Be specific about your achievements in previous roles and how they relate to this position.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to highlight your experience with KPIs and reporting. We love candidates who can demonstrate their ability to drive growth through data-driven decisions!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the ghd family!
How to prepare for a job interview at GHD Hair
✨Know Your Channels Inside Out
Make sure you have a solid understanding of all the performance marketing channels mentioned in the job description. Brush up on your knowledge of Paid Search, Paid Social, Affiliates, SEO, and Display. Be ready to discuss specific strategies you've implemented in the past and how they drove results.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing how you've used data to inform your marketing decisions. Bring examples of KPIs you've tracked and how you've optimised campaigns based on those insights. This will show that you can not only analyse data but also turn it into actionable strategies.
✨Build Relationships with Stakeholders
Since this role involves collaborating with senior stakeholders and local markets, think about how you've successfully built relationships in previous roles. Prepare anecdotes that highlight your communication skills and ability to align diverse teams towards common goals.
✨Be Proactive and Innovative
The job requires a proactive approach to driving channel improvements. Think of examples where you've taken the initiative to implement new strategies or technologies. Show that you're not just reactive but can lead the charge in enhancing performance marketing efforts.
