At a Glance
- Tasks: Drive growth through strategic category management and data analysis.
- Company: Join ghd, a leading British brand in luxury hair styling tools.
- Benefits: Hybrid working model, competitive salary, and a vibrant team culture.
- Other info: Collaborative environment with opportunities for creativity and career growth.
- Why this job: Be part of a mission to transform lives with innovative hair solutions.
- Qualifications: 2+ years in marketing, strong analytical skills, and a passion for beauty.
The predicted salary is between 50000 - 60000 € per year.
Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, ghd combines cutting edge technologies and beautiful designs to create the most technically advanced hair tools in the world. ghd tools deliver “safer for hair” heat styling that have become an essential part of the daily lives of professional hair stylists and consumers globally.
Reporting to the Head of Category & Trade Marketing for the UK & Ireland, the Category Manager will be responsible for driving our growth via a product category strategy. By using data and insights, the Category Manager will determine the opportunity for ghd’s strategic priority categories, including the relevant category strategy required, optimum level of investment, the right distribution, and activations needed to reach maximum potential. The Category Manager will work cross functionally to bring to life the strategy across all commercial and marketing teams.
This role will be based in our London (Soho) office, and we offer a hybrid working pattern of 3 days in the office and 2 days WFH.
JOB ROLE AND RESPONSIBILITIES
- Oversees the entire performance and strategy of a product category (e.g., Stylers, Dryers, Wet to Dry).
- Analyzes sales data, consumer insights, and market trends to optimize product mix and pricing.
- Responsible for identifying customer targets within the category and educating internal teams on the opportunities for targeting.
- Collaborates with cross functional teams to secure 360 support across channels to drive category performance in line with the category A+CP budget goals.
- Ensures category profitability, growth, and alignment with the company’s broader marketing strategy.
- Works closely with the Head of Category and Trade Marketing to upskill commercial and marketing teams ensuring understanding of category customer targets for all activations, promotions, and new product launches.
- Ability to challenge and hold all teams accountable for performance to meet overarching business objectives and the defined category roadmap.
- Works with commercial and customer teams to make ranging and differentiation plans, thanks to data analysis to reinforce strategic recommendations.
- Works closely with the demand planner to forecast long-term strategies for product demand and size the prize.
- Keeping abreast of consumer trends in the market via data sources and understanding of competitor landscape.
REQUIREMENTS
- Minimum 2 years’ experience in Hair/Beauty/Fashion/Luxury marketing or knowledge of Fashion and premium brand behaviour.
- Exceptional P&L and Commercial acumen.
- Deep understanding of category management and market dynamics.
- Strong analytical and data interpretation skills to drive category performance.
- Expertise in category management, pricing & promotional strategies, and retail optimization.
- Excellent communication and collaboration skills to work across multiple teams and external facing customers.
VALUES
We at ghd are proudly committed to our Company Values and aim to attract and retain employees who live our Values:
- Collaborative – We work together to create the extraordinary.
- Creative – We foster creativity & excellence to create value for our brands and business.
- Courageous – We are agile, entrepreneurial & we own our future.
- Connected – We stay connected and ensure we are always consumer first.
- Committed – We are responsible for our impact on others & the planet.
Category Manager in London employer: GHD Hair
At ghd, we pride ourselves on being an iconic British brand that not only leads the market in high-end professional hair styling tools but also fosters a vibrant and inclusive work culture. Our London (Soho) office offers a hybrid working model, allowing for flexibility while collaborating with passionate teams dedicated to innovation and excellence. With a strong commitment to employee growth and development, we empower our staff to thrive in their careers while making a meaningful impact in the beauty industry.
StudySmarter Expert Advice🤫
We think this is how you could land Category Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at ghd or similar brands. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research ghd’s products, values, and recent news. Show them you’re not just another candidate but someone who genuinely cares about their mission and can contribute to their growth.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Category Manager role. Use specific examples from your past that highlight your analytical skills and ability to drive category performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the ghd family and ready to make an impact.
We think you need these skills to ace Category Manager in London
Some tips for your application 🫡
Show Your Passion for the Brand:When you're writing your application, let your love for ghd shine through! Talk about why you admire our products and how they fit into your life. This will show us that you're not just looking for any job, but you genuinely want to be part of our iconic brand.
Highlight Relevant Experience:Make sure to showcase your experience in Hair, Beauty, Fashion, or Luxury marketing. Use specific examples that demonstrate your understanding of category management and market dynamics. We want to see how your background aligns with what we do at ghd!
Be Data-Driven:Since the role involves analysing sales data and consumer insights, include any relevant experience you have with data analysis. Share how you've used data to drive decisions in previous roles. This will help us see your analytical skills in action!
Keep It Professional Yet Personal:While we want your application to be professional, don’t hesitate to inject a bit of your personality into it. We’re looking for someone who can collaborate and connect with others, so let us get to know the real you through your writing!
How to prepare for a job interview at GHD Hair
✨Know Your Categories
Before the interview, dive deep into ghd's product categories. Understand the specifics of stylers, dryers, and other tools. Be ready to discuss how you would analyse sales data and consumer insights to optimise these categories.
✨Showcase Your Analytical Skills
Prepare examples that highlight your strong analytical abilities. Discuss how you've used data to drive category performance in previous roles. This will demonstrate your capability to handle the responsibilities of the Category Manager position.
✨Collaboration is Key
Since the role involves working cross-functionally, think of instances where you've successfully collaborated with different teams. Be ready to share how you can foster teamwork to achieve category goals and support marketing strategies.
✨Embrace ghd's Values
Familiarise yourself with ghd's company values: Collaborative, Creative, Courageous, Connected, and Committed. Prepare to discuss how you embody these values in your work and how they align with your approach to category management.
