Category & Product Manager in City of Westminster

Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand.

Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!

Merging science and innovation, with luxury beauty and style; ghd combines cutting edge technologies and beautiful designs to create the most technically advanced hair tools in the world. ghd tools deliver “safer for hair” heat styling that have become an essential part of the daily lives of professional hair stylists and consumers globally.

Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!

ABOUT THIS ROLE

Reporting to the Head of Category & Trade Marketing for the UK & Ireland, the Category & Product Manager will be responsible for driving our growth via one/two categories/products strategy.

By using data and insights, the Category & Product Manager will determine the opportunity for ghd’s strategic priority categories.

Therefore, determining the relevant category strategy required including the optimum level of investment, the right distribution and activations needed to reach the maximum potential.

The Category & Product Manager will work cross functionally to bring to life the strategy across all commercial and marketing teams.

LOCATION

This role will be based in our London (Soho) office, and we offer a hybrid working pattern of 3 days in the office and 2 days WFH.

• JOB ROLE AND RESPONSIBILTIES
• Act as the Brand owner of your categories (Stylers, Dryers, Wet-to-Dry etc) setting the vision, building the roadmap, and holding the business accountable for delivery.
• Define the optimum category strategy: the right investment level, the right distribution footprint, the right activations to capture maximum potential and an always‑on calendar.
• Own category profitability and growth, ensuring full alignment with the broader marketing and commercial strategy.
• Work with demand planning to size the prize and forecast long‑range product demand with rigor.
• Turn consumer data into actionable insight to shape strategic recommendations for your key categories/ products and drive business decisions.
• Stay ahead of the curve on consumer trends, competitive dynamics, and category shifts becoming the internal authority on your category landscape.
• Partner with Finance, Marketing, and Sales to develop holistic category strategies that ensures category profitability, growth, and alignment with the company’s broader marketing strategy
• Own the category calendar across all retail partners, working hand‑in‑hand with Brand, Online, Trade Marketing, and Commercial teams on a best‑in‑class always‑on plan, make ranging and differentiation plans, thanks to data analysis to reinforce the strategic recommendations.
• Drive ranging and differentiation plans with retail customers, using data to reinforce strategic recommendations and strengthen ghd’s multi‑category strategy.
• Ownership and Accountability for driving Category focus across all channels.
• Work closely with the Head of Category and Trade Marketing to upskill commercial and marketing teams ensuring that there is understanding of category customer targets for always all activations, promotions and new product launches.

SKILLS & KEY ATTRIBUTES

• A genuine passion for the beauty industry and a deep curiosity about consumers and competitors.
• Exceptional P&L and Commercial acumen.
• Deep understanding of category/product management and market dynamics.
• Strong analytical and data interpretation skills to drive category/ product performance.
• Expertise in category management, pricing & promotional strategies, and retail optimization.
• Excellent communication and collaboration skills to work across multiple teams and external facing customers.
• VALUES

We at ghd are proudly committed to our Company Values and aim to attract and retain employees who live our Values.

• Collaborative – We work together to create the extraordinary
• Creative – We foster creativity & excellence to create value for our brands and business
• Courageous – We are agile, entrepreneurial & we own our future
• Connected – We stay connected and ensure we are always consumer first
• Committed – We are responsible for our impact on others & the planet

NOTICE TO EMPLOYMENT BUSINESSES / AGENCIES ghd does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. ghd shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

We’re a young company that’s achieved great things by creating a best in class range of products that are loved by stylists and consumers alike.

We remain fiercely ambitious, with big growth plans, exciting new innovation in the pipeline and geographic expansion.

We pride ourselves on remaining true to our founding ethos - the spirit of transformation - and have established a position at the forefront of the competitive fashion styling sector, where we are renowned as one of the leading hair styling brands around the world and synonymous with style and sophistication.

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