At a Glance
- Tasks: Lead sales strategy and drive revenue growth across the UK and Ireland.
- Company: Join GEWISS, a dynamic multinational innovating in home automation and energy solutions.
- Benefits: Enjoy autonomy, continuous training, and career advancement opportunities.
- Other info: Be part of a culture that values integrity, excellence, and sustainability.
- Why this job: Make a real impact in a fast-growing, tech-driven environment.
- Qualifications: Proven sales leadership experience and strong negotiation skills required.
The predicted salary is between 60000 - 80000 £ per year.
GEWISS is an Italian multinational company that operates internationally in the development of technological solutions and innovative services for home & building automation, energy protection and distribution, electric mobility and smart lighting. The history of GEWISS is rooted in a successful entrepreneurial path, born from the revolutionary intuition of the use of technopolymer in electrical systems and guided by the values of integrity, culture of excellence and sustainability. We are experiencing a moment of exciting and ambitious growth to be increasingly managerial, international, digital and sustainable. For this reason, we need the best talents to walk alongside us, supporting together this process of continuous evolution.
Role Overview
The Sales Director holds full responsibility for revenue, margin, and channel execution across the UK & Ireland. The position leads Indirect, Direct, and OEM channels, drives commercial governance, and transitions the organisation from a sell in model to a sell out, specification led business. The role also builds and leads a Business Development & Specification team focused on generating demand through installers, end clients, consultants, and architects.
Reporting line: Directly to the Cluster General Manager.
Key Responsibilities:
- Commercial Ownership (P&L, Margin, Forecasting)
- Full accountability for UK & Ireland topline, gross margin, and contribution.
- Set and execute the commercial plan, including pricing architecture, margin controls, discount governance, and rebate frameworks.
- Lead the monthly forecasting cycle, demand planning inputs, and risk/opportunity management.
- Govern price realisation and enforce disciplined commercial approvals.
- Channel Strategy and Execution (Indirect, Direct, OEM)
- Indirect/Wholesale: Lead negotiations with distributor groups, manage national agreements, and drive sell out activation, training, POS visibility, and promotional governance.
- Direct/End Client: Develop frame agreements, manage project pursuit, and ensure commercial consistency across major contractors, FM providers, and large end users.
- OEM: Own OEM commercial frameworks, value engineering programmes, technical alignment, service levels, and long term supply agreements.
- Business Development & Specification Leadership
- Build a high performing BD/Specification team to generate and secure specifications with installers, end clients, consultants, architects, and design houses.
- Create and deploy a specification playbook including qualification criteria, CPDs, technical submittal standards, and design in value propositions.
- Ensure strong pipeline discipline, clear stage gates, conversion reporting, and alignment with CRM processes.
- Drive measurable uplift in pull through, conversion rate, and win rate for strategic segments.
- Sell In to Sell Out Transformation
- Establish commercial KPIs that prioritise sell out visibility and POS data rather than shipment volume.
- Deploy tools, dashboards, and processes for tracking POS, installation volumes, and pipeline health.
- Realign sales incentives, rebate schemes, and distributor programmes to reward pull through and specification wins.
- Drive cultural shift across the sales function toward market activation and installed base ownership.
- Contracting & Negotiations
- Lead negotiations on all national commercial agreements, including distributor frameworks, OEM MSAs, end client tenders, and project specific commercial terms.
- Work closely with Finance and Legal on price protection, indexation, payment terms, credit exposure, liability provisions, and risk mitigation.
- Ensure compliance with competition law, tender rules, delegated authorities, and internal governance standards.
- Key Accounts & Strategic Relationships
- Personally manage top national accounts across Wholesale, OEM, and strategic End Client/Consultant segments.
- Implement joint business plans (JBPs), quarterly business reviews (QBRs), and structured performance tracking.
- Build strong senior level relationships to position the business as a long term technical and commercial partner.
- Organisation, Leadership & Talent
- Lead Regional Sales, National Accounts, OEM, and BD/Specification teams with clear KPIs and accountability.
- Recruit, develop, and performance manage teams to build strong commercial capability.
- Implement structured coaching, succession planning, and skills uplift for consultative selling, value selling, and negotiation.
- Build a high performance culture with clarity, discipline, and ownership.
- Market Intelligence & Strategic Input
- Provide continuous insight on competitor activity, market pricing, technology shifts, standards, and regulatory changes.
- Collaborate with Product Management and Marketing to refine category priorities, launch plans, and segment strategies.
- Support NPD and price positioning through market research, installer feedback, and OEM collaboration.
Key Contribution:
- Revenue growth and gross margin delivery.
- Sell out vs. sell in performance; POS data accuracy and coverage.
- Specification pipeline value and conversion rate.
- OEM contract growth and renewal success.
- Price realisation and discount discipline.
- Forecast accuracy and CRM compliance.
In Gewiss, you will find:
- A stimulating and dynamic environment that will allow you to confront talented professionals and projects increasingly digital and innovative.
- Autonomy and responsibility, because getting involved is the first step to make a difference.
- Continuous training and career opportunities. You will have constantly updated multimedia training content. Your results will guide your growth path.
Gewiss guarantees equal opportunities and values all applications in the same way, evaluating passion, skills and motivation.
Sales Manager UK and Ireland employer: Gewiss
At GEWISS, we pride ourselves on being an excellent employer, offering a stimulating and dynamic work environment that fosters innovation and collaboration among talented professionals. Our commitment to continuous training and career development ensures that employees have the autonomy and resources needed to thrive, while our focus on sustainability and excellence aligns with our values. Join us in the UK & Ireland as we embark on an exciting journey of growth and transformation in the field of technological solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager UK and Ireland
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills can help them achieve their goals, especially in sales and business development.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the role of Sales Manager. Highlight your successes in driving revenue and managing key accounts to show you're the right fit.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Sales Manager UK and Ireland
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales Manager role. Highlight your experience in commercial ownership, channel strategy, and business development. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about joining GEWISS and how you can contribute to our exciting growth journey. Keep it engaging and relevant to the role.
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your ability to drive revenue and manage key accounts. Numbers speak volumes, so include metrics where possible to back up your claims!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on being part of our team!
How to prepare for a job interview at Gewiss
✨Know Your Numbers
As a Sales Manager, you'll need to demonstrate your understanding of P&L, margin controls, and forecasting. Brush up on your financial metrics and be ready to discuss how you've managed these in previous roles. This shows you’re not just a sales person but a strategic thinker.
✨Channel Strategy Insights
Familiarise yourself with different sales channels like Indirect, Direct, and OEM. Be prepared to share examples of how you've successfully navigated these channels in the past. This will highlight your ability to lead negotiations and drive sell-out activation.
✨Showcase Your Leadership Skills
The role requires building and leading a high-performing team. Think of specific instances where you've developed talent or improved team performance. Sharing these stories will illustrate your capability to foster a strong sales culture.
✨Understand the Market Landscape
Research GEWISS and its competitors. Be ready to discuss market trends, pricing strategies, and technological shifts. This knowledge will not only impress your interviewers but also show that you're proactive and well-prepared for the challenges ahead.
