At a Glance
- Tasks: Lead sales strategy and execution across the UK & Ireland, driving revenue and margin growth.
- Company: Join GEWISS, a pioneering Italian multinational in innovative tech solutions.
- Benefits: Enjoy autonomy, continuous training, and career advancement opportunities.
- Other info: Work in a stimulating environment with talented professionals and exciting projects.
- Why this job: Be part of a dynamic team transforming the sales landscape with cutting-edge technology.
- Qualifications: Proven sales leadership experience and strong negotiation skills required.
The predicted salary is between 80000 - 100000 £ per year.
GEWISS is an Italian multinational company that operates internationally in the development of technological solutions and innovative services for home & building automation, energy protection and distribution, electric mobility and smart lighting. The history of GEWISS is rooted in a successful entrepreneurial path, born from the revolutionary intuition of the use of technopolymer in electrical systems and guided by the values of integrity, culture of excellence and sustainability. We are experiencing a moment of exciting and ambitious growth to be increasingly managerial, international, digital and sustainable. For this reason, we need the best talents to walk alongside us, supporting together this process of continuous evolution.
Role Overview
The Sales Director holds full responsibility for revenue, margin, and channel execution across the UK & Ireland. The position leads Indirect, Direct, and OEM channels, drives commercial governance, and transitions the organisation from a sell in model to a sell out, specification led business. The role also builds and leads a Business Development & Specification team focused on generating demand through installers, end clients, consultants, and architects.
Reporting line: Directly to the Cluster General Manager.
Key Responsibilities
- Commercial Ownership (P&L, Margin, Forecasting)
- Full accountability for UK & Ireland topline, gross margin, and contribution.
- Set and execute the commercial plan, including pricing architecture, margin controls, discount governance, and rebate frameworks.
- Lead the monthly forecasting cycle, demand planning inputs, and risk/opportunity management.
- Govern price realisation and enforce disciplined commercial approvals.
- Channel Strategy and Execution (Indirect, Direct, OEM)
- Indirect/Wholesale: Lead negotiations with distributor groups, manage national agreements, and drive sell out activation, training, POS visibility, and promotional governance.
- Direct/End Client: Develop frame agreements, manage project pursuit, and ensure commercial consistency across major contractors, FM providers, and large end users.
- OEM: Own OEM commercial frameworks, value engineering programmes, technical alignment, service levels, and long term supply agreements.
- Business Development & Specification Leadership
- Build a high performing BD/Specification team to generate and secure specifications with installers, end clients, consultants, architects, and design houses.
- Create and deploy a specification playbook including qualification criteria, CPDs, technical submittal standards, and design in value propositions.
- Ensure strong pipeline discipline, clear stage gates, conversion reporting, and alignment with CRM processes.
- Drive measurable uplift in pull through, conversion rate, and win rate for strategic segments.
- Sell In to Sell Out Transformation
- Establish commercial KPIs that prioritise sell out visibility and POS data rather than shipment volume.
- Deploy tools, dashboards, and processes for tracking POS, installation volumes, and pipeline health.
- Realign sales incentives, rebate schemes, and distributor programmes to reward pull through and specification wins.
- Drive cultural shift across the sales function toward market activation and installed base ownership.
- Contracting & Negotiations
- Lead negotiations on all national commercial agreements, including distributor frameworks, OEM MSAs, end client tenders, and project specific commercial terms.
- Work closely with Finance and Legal on price protection, indexation, payment terms, credit exposure, liability provisions, and risk mitigation.
- Ensure compliance with competition law, tender rules, delegated authorities, and internal governance standards.
- Key Accounts & Strategic Relationships
- Personally manage top national accounts across Wholesale, OEM, and strategic End Client/Consultant segments.
- Implement joint business plans (JBPs), quarterly business reviews (QBRs), and structured performance tracking.
- Build strong senior level relationships to position the business as a long term technical and commercial partner.
- Organisation, Leadership & Talent
- Lead Regional Sales, National Accounts, OEM, and BD/Specification teams with clear KPIs and accountability.
- Recruit, develop, and performance manage teams to build strong commercial capability.
- Implement structured coaching, succession planning, and skills uplift for consultative selling, value selling, and negotiation.
- Build a high performance culture with clarity, discipline, and ownership.
- Market Intelligence & Strategic Input
- Provide continuous insight on competitor activity, market pricing, technology shifts, standards, and regulatory changes.
- Collaborate with Product Management and Marketing to refine category priorities, launch plans, and segment strategies.
- Support NPD and price positioning through market research, installer feedback, and OEM collaboration.
Key Contribution
- Revenue growth and gross margin delivery.
- Sell out vs. sell in performance; POS data accuracy and coverage.
- Specification pipeline value and conversion rate.
- OEM contract growth and renewal success.
- Price realisation and discount discipline.
- Forecast accuracy and CRM compliance.
In Gewiss, you will find:
- A stimulating and dynamic environment that will allow you to confront talented professionals and projects increasingly digital and innovative.
- Autonomy and responsibility, because getting involved is the first step to make a difference.
- Continuous training and career opportunities. You will have constantly updated multimedia training content. Your results will guide your growth path.
Gewiss guarantees equal opportunities and values all applications in the same way, evaluating passion, skills and motivation.
SALES DIRECTOR UK & IRELAND employer: Gewiss UK
GEWISS is an exceptional employer that fosters a stimulating and dynamic work environment, perfect for talented professionals eager to engage in innovative projects within the fields of home and building automation. With a strong emphasis on autonomy, continuous training, and career development opportunities, employees are empowered to make a meaningful impact while contributing to the company's ambitious growth in the UK & Ireland. The culture of excellence and sustainability at GEWISS ensures that every team member is valued and supported in their professional journey.
StudySmarter Expert Advice🤫
We think this is how you could land SALES DIRECTOR UK & IRELAND
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. The more people you know, the better your chances of landing that Sales Director role.
✨Tip Number 2
Prepare for interviews by researching GEWISS and its market. Understand their products and how they fit into the UK & Ireland landscape. This will show you're genuinely interested and ready to contribute.
✨Tip Number 3
Practice your pitch! Be ready to discuss your experience in driving sales and managing teams. Highlight your successes in transforming sales strategies from sell-in to sell-out models.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on joining the team at GEWISS.
We think you need these skills to ace SALES DIRECTOR UK & IRELAND
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales Director role. Highlight your experience in commercial ownership, channel strategy, and business development. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for GEWISS. Share specific examples of your achievements in sales and leadership that demonstrate your ability to drive revenue growth.
Showcase Your Leadership Skills:As a Sales Director, you'll be leading teams and driving performance. Make sure to highlight your leadership experience and how you've built high-performing teams in the past. We love seeing candidates who can inspire and motivate others!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at GEWISS!
How to prepare for a job interview at Gewiss UK
✨Know Your Numbers
As a Sales Director, you'll need to demonstrate your understanding of P&L, margin controls, and forecasting. Brush up on your financial metrics and be ready to discuss how you've driven revenue growth in previous roles.
✨Channel Strategy Savvy
Familiarise yourself with different sales channels like Indirect, Direct, and OEM. Be prepared to share specific examples of how you've successfully managed these channels and driven sell-out strategies in the past.
✨Build Relationships
This role requires strong relationship management skills. Think about how you've built and maintained relationships with key accounts and stakeholders. Have some anecdotes ready that showcase your ability to create long-term partnerships.
✨Cultural Fit Matters
GEWISS values integrity and sustainability, so reflect on how your personal values align with theirs. Be ready to discuss how you can contribute to their culture of excellence and support their ambitious growth plans.
