At a Glance
- Tasks: Lead growth strategy, build social presence, and engage with fashion communities.
- Company: getWear, a pioneering AI fashion platform transforming personal shopping.
- Benefits: Equity-led opportunity, real ownership, and the chance to shape the future of fashion.
- Other info: Startup environment with potential for significant career growth.
- Why this job: Join a mission to revolutionise fashion shopping and make a real impact.
- Qualifications: Passion for fashion, experience in audience growth, and a creative mindset.
The predicted salary is between 50000 - 80000 £ per year.
Women own wardrobes full of clothes yet still feel they have “nothing to wear”. At the same time, fashion retailers are trying to personalise shopping without understanding the most important piece of information: what their customers already own. getWear is building the missing intelligence layer between the consumer and the fashion industry.
For consumers, we’re creating an AI-powered wardrobe and personal shopping platform that understands your style, your wardrobe, your lifestyle and your preferences. It helps you rediscover what you already own, build outfits effortlessly, and shop more intelligently with personalised recommendations that actually complement your wardrobe—not just sell you more clothes.
For retailers and fashion brands, we’re building wardrobe intelligence that powers a new generation of personalised shopping experiences. Through our B2B platform and SDK, brands can recommend products that genuinely work with a customer’s existing wardrobe, improve conversion, reduce costly style‑mismatch returns, and create far more meaningful customer relationships. This is more than a fashion app. It’s the infrastructure for truly personalised fashion commerce—creating value for consumers and retailers through the same proprietary intelligence.
What you’ll own
- From day one, you’ll lead our consumer growth strategy by:
- Building and growing our social presence across Instagram and TikTok
- Developing our brand voice and community
- Identifying, recruiting and managing creators and influencers
- Growing our waitlist ahead of launch
- Helping shape launch campaigns and go-to-market strategy
- After launch, owning user acquisition, app downloads, engagement and community growth
Who I’m looking for
- You probably love fashion, consumer brands and social media
- Have grown audiences before—not just managed accounts
- Understand creators, influencers and online communities
- Enjoy testing ideas, learning quickly and building from scratch
- Think commercially and care about growth, not vanity metrics
- Want real ownership rather than simply executing someone else’s strategy
Startup experience is a bonus, but mindset matters far more than job titles.
The opportunity
This is an early‑stage, equity‑led opportunity for someone excited by building something meaningful from the ground up. I’m looking for a genuine long‑term partner in growing the consumer side of the business. If this sounds like you—or someone you know—I’d love to hear from you. Please send me a message with a little about yourself, what you’ve built or grown, and why this opportunity interests you.
Founding Growth & Community Lead - Fashion AI in London employer: getWear.
At getWear, we pride ourselves on being an innovative employer that values creativity and ownership. Our dynamic work culture fosters collaboration and encourages personal growth, making it an ideal environment for those passionate about fashion and technology. Located in a vibrant startup ecosystem, we offer unique opportunities to shape the future of personalised fashion commerce while enjoying the benefits of equity-led roles and a supportive community.
