CRM Manager

Marrying the tradition of black cabs with cutting edge technology, Gett offers discerning travellers reliable taxi rides from dependable drivers. Based in the UK and Israel, we’ve been helping riders “Gett” where they need since 2010. In London, we’re part of the furniture, with 1 in 9 Londoners having used Gett to order a taxi. Our UK marketing team is tasked with spearheading growth with the goal of making Gett the go-to black taxi app for personal and business travellers alike.

We’re looking for a data-obsessed CRM marketer who gets excited about engaging customers across their lifecycle.

It’s an exciting time to join Gett’s marketing team – having reached profitability as a business, we’re now fully focused on scaling our B2C and B2B operations to become London’s most loved black taxi app. As Gett’s CRM Manager, you will take full ownership of the digital engagement journey with our users from registration onwards. You will be tasked with increasing ridership by engaging businesses and riders across email, SMS, push and in-app notifications. This role spans strategic through to executional; designing user journeys across their lifecycle, then implementing them in our tools; Braze and Salesforce.

On a typical day you might:

• Design a new automated customer journey flow to encourage dormant users to ride with us again
• Work with our analytics team to build a reporting dashboard
• Devise and implement an A/B test (we use Braze) to improve the conversion rate of an onboarding flow

Who we’re looking for:

• We’re looking for a customer-first marketer who understands the relationship between timely, engaging content and business impact.
• Your background and skills might look something like:

• 3+ years in CRM - You can demonstrate tangible business results from owning the customer lifecycle journey across multi-channel campaigns
• Analytical and data-led decision maker - Comfortable with testing, you use data to analyse campaigns and inform decisions on how to improve performance
• Customer-centric thinking - You utilise your experience drawn from customer insights and psychology to inform what customers are comfortable receiving and when
• Reporting - You can build reports that deliver critical insights and are confident presenting your learnings to management
• Positive and proactive team player - You seek out opportunities to improve process and performance without being asked, even if it’s not in your remit
• Taking ownership - You have a strong locus of control, excited to take full ownership of digital channels and build customer satisfaction, retention, and loyalty from the foundations up

Bonus:

• Experience with our tools - Braze, Salesforce Marketing Cloud and Tableau - are a big advantage
• Writing and creative skills - You can write in a pinch, understanding how copy and design works best across different mediums and at different stages of their journey

We love collaboration and believe hybrid is best, so expect 3 days a week attendance in our Holborn office.

What you’ll Gett:

• 25 days holiday a year + bank holidays + a day off in your birthday month + 2 volunteer days + 1 Wellbeing day per quarter - PLUS one extra Friday off every month!
• Working from Home Allowance
• Private Medical Cover

Sounds interesting? Here’s how to apply and our interview process:

• Send us a CV and Cover Letter - We’d love for you to tell us why you’d be suited to the role and provide a few examples of customer comms that you love from brands you admire or you’ve worked on yourself
• Talent Screen - (30-45mins) Our Talent and People Partner Joe Phillips will be asking around your experience and motivation for joining Gett
• Hiring Manager - (1 hour video call) - Here you will meet Ben Bailey (VP Marketing)! He will deep dive into your experience in relation to the role. Asking questions around your marketing experience. You will also have time to ask questions to Ben, so have them prepared!
• Presentation - (1hr video call) - We will send over a time-boxed exercise (no more than 1 hour prep) which will be presented to Ben Bailey and Vicky Taylor (Senior Brand Manager). Presenting will be the first 20 mins and the rest of the interview will be Q+A around your presentation. You will also get a chance to ask questions to both Vicky and Ben
• Peer Review - (30-45mins video call) - Here you will meet more members of the team to discuss your experience and your motivation along with an opportunity to ask any questions directly to the team

Please Note: To give you an idea of how long the process could take, I typically estimate 1 week per interview due to diary management - if we can fit 2 interviews in 1 week we will try.

At Gett, we embrace and celebrate diversity in all its vibrant forms. Whether you are a team member, customer, driver or supplier, we firmly believe it's our duty to create an inclusive environment where you can be your whole self. We strive to operate openly and respectfully as a team and offer accessible products and services; we believe this helps us achieve great outcomes for our customers and communities and make Gett an enjoyable, safe and positive workplace for all. Together, we grow and thrive on the multitude of backgrounds in our truly diverse team.

If you need additional assistance or having trouble with applying please email: