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For Companies At a Glance
- Tasks: Lead and manage a swim club, driving success and community engagement.
- Company: GetSetSwim, a fast-scaling challenger brand in the learn-to-swim experience.
- Benefits: Competitive salary, full ownership of a flagship club, and supportive culture.
- Why this job: Make a real impact in a dynamic environment with autonomy and accountability.
- Qualifications: Experience in site management, commercial confidence, and strong leadership skills.
- Other info: Join a bold team and help reshape the swimming experience in Central London.
The predicted salary is between 44000 - 66000 £ per year.
GetSetSwim is scaling FAST. New clubs. Big ambition. Zero interest in doing things the old way. We’re a challenger brand on a mission to rebuild the learn-to-swim experience from the ground up. Founded by leisure entrepreneur Claire Harrison, GetSetSwim has ditched cold, chaotic, one-size-fits-all lessons and replaced them with calm, purpose-built pools, elite coaching, and a genuinely family-first approach.
With two flagship clubs opening this April in South Kensington and Fulham, we’re looking for TWO exceptional Club General Managers to take full ownership of these sites and make them fly. This is not a caretaker role. This is a run-it-like-you-own-it leadership position. If you want autonomy, real accountability, and performance that actually gets rewarded then keep reading.
The Opportunity
As Club General Manager, you own your club’s success — commercially, operationally, and culturally. You are the leader, the decision-maker, and the standard-setter. You will drive local commercial performance, including:
- Converting inbound enquiries into members
- Maximising timetable fill, capacity utilisation, and yield
- Improving retention, lifetime value, and overall customer experience
- Building local partnerships and strong community engagement
You will build and lead a high-performing on-site team by:
- Hiring, onboarding, and managing swimming instructors and club staff
- Setting clear standards, behaviours, and expectations
- Creating a motivated, accountable, and energised culture
- Managing performance, engagement, and morale with confidence and empathy
Operational Excellence
You will own the day-to-day delivery, ensuring:
- Safe, compliant, high-quality swimming sessions
- A seamless, standout customer experience at every touchpoint
- Immaculate facilities, presentation, and professionalism
- Fast, effective local problem-solving — no unnecessary escalation
Accountability & Performance
You will be held to clear, meaningful benchmarks, including:
- Commercial and revenue performance
- Capacity, utilisation, and conversion metrics
- Retention, customer feedback, and NPS
- Quality, safeguarding, and compliance standards
Who We’re Looking For
You’re someone who:
- Has run a site, venue, or unit with real accountability
- Is commercially confident and comfortable owning the numbers
- Leads people with clarity, authority, and humanity
- Thrives with autonomy and responsibility
- Thinks like an owner — not a task manager
Relevant backgrounds may include: Leisure, fitness, hospitality, or education (single or multi-site), General management or senior operations leadership, Any role where commercial performance truly mattered.
What You’ll Get
- Competitive salary with OTE £55–60k
- Full ownership of a flagship club in a fast-scaling brand
- A bold, ambitious leadership team who back their GMs
- A supportive, inclusive culture that values excellence and collaboration
- Full-time, Central London-based role
If you want to build something special, lead from the front, and be rewarded for results this is your role.
Swim Club General Manager in London employer: GetSetSwim
Contact Detail:
GetSetSwim Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Swim Club General Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the swimming and leisure industry. Attend events, join local groups, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show your passion for swimming and community engagement during interviews. Share your ideas on how to improve customer experience and retention at GetSetSwim. This is your chance to demonstrate that you think like an owner and are ready to take full ownership of the club’s success.
✨Tip Number 3
Prepare for situational questions! Think about how you would handle challenges like low membership numbers or staff performance issues. We want to see your problem-solving skills and how you’d ensure operational excellence at the club.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the GetSetSwim family and ready to dive into this exciting opportunity.
We think you need these skills to ace Swim Club General Manager in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through. We want to see that you’re genuinely excited about the opportunity to lead a swim club and make a difference in the community.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience and skills. We’re looking for someone who thinks like an owner, so showcase any past roles where you’ve had real accountability and driven performance.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you the perfect fit for the Club General Manager position. Remember, we want to know how you can help us scale!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at GetSetSwim
✨Know Your Numbers
As a Club General Manager, you'll need to be commercially savvy. Brush up on key metrics like retention rates, capacity utilisation, and revenue performance. Be ready to discuss how you've successfully managed these in the past and how you plan to drive them forward at GetSetSwim.
✨Showcase Your Leadership Style
This role is all about leading a team with clarity and empathy. Prepare examples of how you've built high-performing teams in previous roles. Highlight your approach to hiring, onboarding, and managing staff, and how you create a motivated culture that aligns with GetSetSwim's family-first ethos.
✨Emphasise Community Engagement
GetSetSwim values strong local partnerships and community ties. Think about ways you've engaged with the community in past roles. Be ready to share ideas on how you would build relationships and enhance customer experience at your club.
✨Demonstrate Problem-Solving Skills
Operational excellence is key for this position. Prepare to discuss specific challenges you've faced in previous management roles and how you resolved them effectively. Show that you can think on your feet and handle issues without unnecessary escalation.
