Social & Content Marketing Executive

As our Social Media & Content Marketing Executive, you will help bring the LeShuttle brand to life through engaging social media and content marketing activity. By creating high-quality, audience-focused content, you will drive brand awareness, grow engagement, and inspire travellers to choose LeShuttle for their cross-Channel journeys.

• Create and deliver engaging, high-quality content across LeShuttle's social media channels, ensuring consistency with brand guidelines and marketing objectives.
• Develop and manage an annual content calendar aligned to customer insights, travel trends, and key seasonal events.
• Develop content pillars and optimise content based on engagement data, audience feedback, and performance analysis.
• Promote LeShuttle's unique selling points through content that drives brand awareness, engagement, and consideration.
• Grow social media audiences through regular content creation, influencer partnerships, and collaborative campaigns.
• Work with external agencies and partners to support the delivery and optimisation of social media activity.
• Support the development of paid social campaigns alongside internal marketing and media teams.
• Capture high-quality photography and video content within LeShuttle terminals and at relevant travel destinations.
• Manage day-to-day social media activity, including community management and customer engagement.
• Monitor social media conversations and customer sentiment, escalating issues where appropriate.
• Analyse and report on social media performance, competitor activity, and campaign effectiveness.
• Work collaboratively across marketing, digital, CRM, insight, and communications teams to maximise campaign reach and effectiveness.
• Ensure all social media activity complies with advertising regulations, CAP Codes, and data protection requirements.
• Undertake other duties and projects as directed by the Head of Marketing.

Qualifications and Experience

• Degree in Marketing or a related discipline, or equivalent experience.
• Ideally working towards or holding a recognised marketing qualification (e.g. CIM or IDM).
• Experience in a marketing or social media role, ideally within a B2C environment.
• Strong copywriting and communication skills, with the ability to adapt tone of voice.
• Experience using data and insights to optimise content and campaigns.
• Photography and videography skills with the ability to produce engaging content.
• Excellent organisational skills with the ability to manage multiple priorities.
• Commercially aware with a results-driven mindset.
• Strong stakeholder management and relationship-building skills.
• A full UK driving licence would be advantageous, as the role may require occasional travel to capture content and attend key locations.
• French language skills (desirable).

Job type: Full-time, Permanent

Salary: Starting £36,750, plus an attractive benefits package