At a Glance
- Tasks: Lead and optimise paid media campaigns to drive customer growth in property investment.
- Company: Disruptive tech company revolutionising real estate investment for everyone.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on diversity and inclusion.
- Why this job: Join a mission to make property ownership accessible while honing your marketing skills.
- Qualifications: Experience in performance marketing and a passion for data-driven decision making.
The predicted salary is between 50000 - 60000 £ per year.
We are disrupting one of the world's largest asset classes, property. With £2Bn+ assets on our platform and 30,000+ users across 70 countries, we're building the future of asset ownership and in doing so, are able to address wealth inequality. Our product simplifies property investing from start to finish, making real estate investment accessible to everyone.
We’re looking for a Performance Marketing Manager to take full ownership of our paid acquisition engine — managing, optimising, and scaling campaigns that drive high-quality customer growth. This role is ideal for someone who thrives inside ad platforms, loves testing and refining campaigns, and knows how to turn data into measurable commercial impact. Reporting into the Head of Growth Marketing, you’ll play a pivotal role in accelerating acquisition, improving efficiency, and unlocking new scalable growth channels.
The Opportunity
Product-led growth is central to GetGround’s ambition to become the default platform for property investors. Paid media is one of our most important growth levers — and you’ll be responsible for making it perform at its absolute best. You’ll partner closely with Growth, Product, Design, and Engineering teams to identify high-impact opportunities, design thoughtful experiments, and continuously improve performance across the funnel — from first click through to conversion. This is a high-ownership role with significant budget responsibility and the freedom to test, learn, and scale what works.
Key Responsibilities
- Paid Media Ownership
- Own the strategy, execution, and optimisation of paid acquisition across platforms such as Google, Meta, LinkedIn, and emerging channels
- Manage budgets to maximise return while balancing scale and efficiency
- Identify new channel opportunities and build the business case for investment
- Maintain strong account structure and campaign hygiene to support long‑term performance
- Performance & Optimisation
- Continuously analyse campaign performance to identify trends, inefficiencies, and growth opportunities
- Drive ongoing testing across creatives, landing pages, targeting, bidding strategies, and funnel stages
- Translate data into clear, actionable insights for the wider growth team
- Design and execute structured experiments to unlock incremental growth
- Partner with Product and Engineering teams to improve post‑click conversion
- Collaborate with Design team to develop high‑performing ad concepts
- Stay ahead of platform changes, industry trends, and emerging best practices
- Measurement & Reporting
- Define success metrics and build clear reporting frameworks
- Develop a deep understanding of attribution and performance measurement
- Provide regular performance insights and recommendations to senior stakeholders
- Forecast performance and support budget planning
- Collaboration & Stakeholder Management
- Work cross‑functionally with Growth, Product, Design and Engineering to align on priorities
- Act as the internal expert on paid acquisition
- Balance rapid execution with thoughtful strategic planning
What we are building: The first end‑to‑end real estate investment offering - making the dream of owning real estate more accessible to everyone globally.
Diversity & inclusion at GetGround: We encourage applications from all sections of society and we believe in the criticality of an inclusive culture. We are committed to equal employment opportunity regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity or any other basis as protected by law. 42% of our employees identify as female or non‑specified, 58% as male, 22 nationalities represented across offices in 5 countries. Our work on Design Accessibility Inclusion is at the heart of our culture - we celebrate and reflect on key D&I and cultural events such as: Black History Month, International Women's Day and Pride.
Performance Marketing Manager employer: GetGround
At GetGround, we are not just transforming property investment; we are fostering a vibrant and inclusive work culture that empowers our employees to thrive. Located in the heart of Waterloo, London, we offer a dynamic environment where creativity meets data-driven decision-making, alongside opportunities for professional growth and collaboration across diverse teams. Join us to be part of a mission that addresses wealth inequality while enjoying the benefits of a supportive workplace that values diversity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager
✨Tip Number 1
Get to know the company inside out! Research their mission, values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to performance marketing. Use data-driven examples from your past experiences to demonstrate how you can make an impact in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at GetGround.
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Performance Marketing Manager role. Highlight your experience with paid media, campaign optimisation, and any data-driven successes you've had. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about property investment and how your skills align with our mission. Show us your personality and enthusiasm for the role!
Showcase Your Analytical Skills:Since this role is all about turning data into actionable insights, make sure to include examples of how you've used analytics in past roles. We love candidates who can demonstrate their ability to drive performance through data!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at GetGround
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to be comfortable with data. Brush up on key metrics related to paid media, such as CPC, CPA, and ROI. Be ready to discuss how you've used data to optimise campaigns in the past and what results you achieved.
✨Showcase Your Creativity
This role involves designing high-performing ad concepts, so don’t shy away from sharing your creative ideas. Prepare examples of successful campaigns you've run, focusing on how you tested different creatives and what insights you gained from those experiments.
✨Understand the Product
GetGround is all about making property investment accessible. Familiarise yourself with their platform and think about how performance marketing can enhance user experience. Be prepared to discuss how you would align marketing strategies with product features to drive customer growth.
✨Collaboration is Key
You'll be working closely with various teams, so highlight your collaborative skills. Think of examples where you've successfully partnered with product, design, or engineering teams to achieve marketing goals. Show that you can balance execution speed with strategic planning.