At a Glance
- Tasks: Create compelling marketing content and campaigns that engage diverse audiences.
- Company: Join a leading property tech company transforming real estate investment.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Diverse team with a commitment to inclusion and equal opportunity.
- Why this job: Shape brand narratives and make a real impact in the property market.
- Qualifications: Strong content creation skills and experience in managing campaigns.
The predicted salary is between 35000 - 45000 £ per year.
GetGround is a leading property technology company making investment more accessible, efficient, and transparent. BuyAssociation, our award-winning group brand, has been a trusted authority in UK property for over 20 years, connecting investors, developers, and buyers with the right opportunities.
We're looking for a commercially minded Property Marketing Specialist to join our BuyAssociation team in Manchester. You'll shape how we bring developments and our brand to market, creating compelling content, high-quality assets, and integrated campaigns that engage buyers, investors, developers, and partners across B2C and B2B audiences. This is a brand, content, and sales enablement role. Your focus will be on storytelling, development positioning, and producing outstanding marketing collateral that drives commercial outcomes, not performance marketing.
Key Responsibilities
- Strategy & Positioning
- Develop brand and campaign strategies in close partnership with the property team
- Define project positioning, key messaging, and target audiences alongside developers, sales, and stakeholders
- Build compelling narratives around lifestyle, investment credentials, and placemaking
- Content & Creative Production
- Lead production of marketing collateral: brochures, investment guides, landing pages, email campaigns, social content, and presentations
- Write compelling copy for development launches, investor comms, and digital channels
- Brief and manage external agencies, designers, CGI studios, photographers, and videographers
- Social Media & Brand Storytelling
- Create engaging content across channels that showcases developments, local markets, and the BuyAssociation brand
- Identify and tell compelling stories around placemaking, regeneration, and project progress
- Sales Enablement & Partner Support
- Produce sales tools: presentations, investor packs, agent toolkits, and FAQs
- Support launches, webinars, exhibitions, and co-marketing initiatives with developers and partners
- Campaign Management
- Plan and deliver integrated campaigns across digital, email, social, print, events, and PR
- Manage timelines, budgets, and asset schedules; monitor performance and report to stakeholders
Skills & Experience
- Essential:
- Strong content creation and copywriting skills
- Passion for video, social media, and brand storytelling
- Proven experience managing campaigns end-to-end
- Experience briefing and managing creative agencies and suppliers
- Strong organisation, project management, and stakeholder skills
- Commercially minded with excellent attention to detail
- Desirable:
- Background in property investment, proptech, real estate, or financial services
- Familiarity with HubSpot, Salesforce, or similar CRM platforms
- Experience briefing CGI studios and producing off-plan development assets
- Knowledge of UK residential property markets
- CIM qualification or equivalent
What We're Looking For
Someone who knows how to keep it simple and make it count. You'll be a natural storyteller with a sharp eye for quality, equally comfortable writing copy, briefing creative partners, and collaborating with sales teams to drive results. Above all, you'll understand how great marketing helps people connect with places, brands, and opportunities.
Diversity & Inclusion at GetGround: We encourage applications from all sections of society and we believe in the criticality of an inclusive culture. We are committed to equal employment opportunity regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity or any other basis as protected by law.
42% of our employees identify as female or non-specified, 58% as male, with 22 nationalities represented across offices in 5 countries. Our work on Design Accessibility and inclusion is at the heart of our culture - we celebrate and reflect on key D&I and cultural events such as: Black History Month, International Women's Day and Pride.
Marketing Manager in Manchester employer: GetGround
GetGround is an exceptional employer that fosters a dynamic and inclusive work culture in the heart of Manchester. As a leading property technology company, we offer our employees meaningful opportunities for growth and development, alongside competitive benefits and a commitment to diversity. Join us to be part of a team that values creativity, collaboration, and the power of storytelling in transforming the property investment landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the property marketing scene. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with potential employers, share your best marketing stories. Talk about campaigns you've managed or content you've created that made a real impact. This will help you stand out from the crowd.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. Send them a message showcasing your skills and how you can contribute to their team. We love initiative!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at GetGround. Let’s make your dream job a reality together!
We think you need these skills to ace Marketing Manager in Manchester
Some tips for your application 🫡
Show Your Storytelling Skills:As a Property Marketing Specialist, storytelling is key! Make sure your application reflects your ability to craft compelling narratives. Use examples from your past experiences where you've successfully engaged audiences through your content.
Tailor Your Application:We want to see how you fit into our world. Tailor your CV and cover letter to highlight your relevant skills and experiences that align with the role. Mention specific projects or campaigns you've worked on that demonstrate your expertise in property marketing.
Be Creative with Your Content:Since this role involves creating high-quality marketing collateral, don’t shy away from showcasing your creativity. Include links to your portfolio or samples of your work that illustrate your copywriting and design skills. We love seeing innovative ideas!
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at GetGround
✨Know Your Stuff
Before the interview, dive deep into GetGround and BuyAssociation. Understand their mission, values, and recent projects. This will not only help you answer questions but also show your genuine interest in the company.
✨Showcase Your Storytelling Skills
As a Property Marketing Specialist, storytelling is key. Prepare examples of how you've crafted compelling narratives in past roles. Be ready to discuss specific campaigns you've managed and the impact they had on engagement and sales.
✨Be Ready to Discuss Content Creation
Brush up on your content creation skills. Bring samples of your work, whether it's brochures, social media posts, or email campaigns. Highlight your ability to create high-quality assets that resonate with both B2C and B2B audiences.
✨Ask Insightful Questions
Prepare thoughtful questions about the role and the team. Inquire about their current marketing strategies or how they measure success. This shows you're not just interested in the job, but also in contributing to their goals.
