At a Glance
- Tasks: Create compelling marketing content and campaigns that engage diverse audiences.
- Company: Join a leading property tech company transforming real estate investment.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Diverse team with a commitment to inclusion and career development.
- Why this job: Shape brand narratives and make real connections in the property market.
- Qualifications: Strong storytelling, content creation skills, and campaign management experience.
The predicted salary is between 35000 - 45000 £ per year.
About GetGround & BuyAssociation
GetGround is a leading property technology company making investment more accessible, efficient, and transparent. BuyAssociation, our award-winning group brand, has been a trusted authority in UK property for over 20 years, connecting investors, developers, and buyers with the right opportunities.
The Role
We're looking for a commercially minded Property Marketing Specialist to join our BuyAssociation team in Manchester. You’ll shape how we bring developments and our brand to market, creating compelling content, high-quality assets, and integrated campaigns that engage buyers, investors, developers, and partners across B2C and B2B audiences. This is a brand, content, and sales enablement role. Your focus will be on storytelling, development positioning, and producing outstanding marketing collateral that drives commercial outcomes, not performance marketing.
Key Responsibilities
- Strategy & Positioning
- Develop brand and campaign strategies in close partnership with the property team
- Define project positioning, key messaging, and target audiences alongside developers, sales, and stakeholders
- Build compelling narratives around lifestyle, investment credentials, and placemaking
- Content & Creative Production
- Lead production of marketing collateral: brochures, investment guides, landing pages, email campaigns, social content, and presentations
- Write compelling copy for development launches, investor comms, and digital channels
- Brief and manage external agencies, designers, CGI studios, photographers, and videographers
- Social Media & Brand Storytelling
- Create engaging content across channels that showcases developments, local markets, and the BuyAssociation brand
- Identify and tell compelling stories around placemaking, regeneration, and project progress
- Sales Enablement & Partner Support
- Produce sales tools: presentations, investor packs, agent toolkits, and FAQs
- Support launches, webinars, exhibitions, and co-marketing initiatives with developers and partners
- Campaign Management
- Plan and deliver integrated campaigns across digital, email, social, print, events, and PR
- Manage timelines, budgets, and asset schedules; monitor performance and report to stakeholders
Skills & Experience
Essential:
- Strong content creation and copywriting skills
- Passion for video, social media, and brand storytelling
- Proven experience managing campaigns end-to-end
- Experience briefing and managing creative agencies and suppliers
- Strong organisation, project management, and stakeholder skills
- Commercially minded with excellent attention to detail
Desirable:
- Background in property investment, proptech, real estate, or financial services
- Familiarity with HubSpot, Salesforce, or similar CRM platforms
- Experience briefing CGI studios and producing off-plan development assets
- Knowledge of UK residential property markets
- CIM qualification or equivalent
What We’re Looking For
Someone who knows how to keep it simple and make it count. You’ll be a natural storyteller with a sharp eye for quality, equally comfortable writing copy, briefing creative partners, and collaborating with sales teams to drive results. Above all, you’ll understand how great marketing helps people connect with places, brands, and opportunities.
Diversity & inclusion at GetGround:
We encourage applications from all sections of society and we believe in the criticality of an inclusive culture. We are committed to equal employment opportunity regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity or any other basis as protected by law.
42% of our employees identify as female or non-specified, 58% as male. 22 nationalities represented across offices in 5 countries. Our work on Design Accessibility Inclusion is at the heart of our culture - we celebrate and reflect on key D&I and cultural events such as: Black History Month, International Women’s Day and Pride.
For more information on how we store your candidate data, please see our recruitment privacy policy.
Marketing Manager employer: GetGround Group
GetGround is an exceptional employer that fosters a dynamic and inclusive work culture in the heart of Manchester. As a leading property technology company, we offer our employees meaningful opportunities for growth and development, alongside competitive benefits and a commitment to diversity. Join us to be part of a team that values creativity, collaboration, and the power of storytelling in transforming the real estate investment landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Get your networking game on! Connect with people in the property and marketing sectors, especially those at GetGround and BuyAssociation. Attend industry events or webinars to meet potential colleagues and show them what you’ve got.
✨Tip Number 2
Show off your storytelling skills! Prepare a portfolio that highlights your best content creation and campaign management work. Make sure it reflects your ability to engage audiences and drive results, just like we do at StudySmarter.
✨Tip Number 3
Don’t be shy about following up! After applying through our website, drop a friendly email to the hiring team expressing your enthusiasm for the role. A little nudge can go a long way in keeping you top of mind.
✨Tip Number 4
Prepare for the interview by researching our brand and recent campaigns. Be ready to discuss how you can contribute to our mission of making property investment accessible. Show us you’re not just a fit for the role, but for our culture too!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Storytelling Skills:As a Property Marketing Specialist, storytelling is key! Make sure your application reflects your ability to craft compelling narratives. Use examples from your past work that showcase how you’ve engaged audiences through creative content.
Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to highlight your experience in property marketing and campaign management. We want to see how your skills align with our needs at GetGround and BuyAssociation.
Highlight Your Collaboration Experience:We love teamwork! Mention any experiences where you’ve collaborated with sales teams or external agencies. Show us how you can work with others to drive results and create outstanding marketing collateral.
Apply Through Our Website:Make it easy for us to find your application by applying directly through our website. It helps us keep track of all applications and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at GetGround Group
✨Know Your Stuff
Before the interview, dive deep into GetGround and BuyAssociation. Understand their mission, values, and recent projects. This will not only help you answer questions but also show your genuine interest in the role.
✨Showcase Your Storytelling Skills
As a Property Marketing Specialist, storytelling is key. Prepare examples of how you've crafted compelling narratives in past roles. Be ready to discuss specific campaigns you've managed and the impact they had on engagement and sales.
✨Be Ready to Discuss Collaboration
This role involves working closely with various teams. Think of instances where you've successfully collaborated with sales, creative agencies, or other stakeholders. Highlight your project management skills and how you keep everyone aligned.
✨Prepare Questions That Matter
Interviews are a two-way street. Prepare insightful questions about the company's marketing strategies, team dynamics, and future projects. This shows you're not just interested in the job, but also in how you can contribute to their success.
