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- Tasks: Lead SEO strategy, boost traffic, and engage stakeholders in a dynamic marketing team.
- Company: Join Experian, a global data and tech leader transforming lives and businesses with innovative solutions.
- Benefits: Enjoy flexible hybrid working, great pay, 25 days leave, and a focus on wellness and development.
- Why this job: Be part of an award-winning culture that values diversity, innovation, and personal growth.
- Qualifications: Experience in SEO marketing, social media channels, and managing external partners is essential.
- Other info: Work with cutting-edge AI tools and be a champion for SEO within the company.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a passionate SEO Manager to join our dynamic marketing team. Reporting to the Head of Brand and Acquisition, you’ll help ensure our brand stands out in search results, educating consumers about credit, driving traffic to experian.co.uk, and boosting new customer acquisitions for our Credit Score and Credit Comparison products.
Responsibilities:
- Improve Organic Growth: Increase traffic and acquire new and existing customers through organic search and all channels where there is an opportunity for our brand to appear where consumers are searching. Eg. Google, Bing, YouTube, Tik Tok, AI chatbots.
- SEO Strategy Ownership: Take charge of the end-to-end SEO strategy, collaborating with stakeholders for approval and execution.
- Performance Measurement: Lead measurement and reporting efforts to monitor and enhance performance, using SEO tools and developing top-notch reporting dashboards with our analytics team and external agencies.
- Forecasting & Planning: Predict SEO channel performance and integrate insights into broader marketing plans and targets.
- SEO Advocacy: Be the SEO champion within Experian, explaining SEO concepts to non-SEO stakeholders in an exciting and engaging way, ensuring it’s an important consideration in all new initiatives.
- Stakeholder Management: Regularly present SEO performance to senior stakeholders, keeping them informed and engaged.
- Agency Management: Oversee external SEO agency relationships, including contracting, budget management, and performance evaluation.
- AI Expertise: Lead the business in measuring AI’s impact on traffic, staying ahead of changes, and preparing strategies to ensure we appear in the right places with the right content.
Experience and Skills:
- SEO Marketing experience gained within a consumer brand, having designed and owned the end-to-end SEO strategy.
- Experience using multiple social media and search channels to increase traffic and measuring performance.
- Experience managing external partners.
- Experience using AI to drive traffic.
Additional Information:
- Benefits package includes: Flexible hybrid working, great compensation and bonus scheme, core benefits include pension, Bupa healthcare, Sharesave scheme and more.
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
- Experian’s culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering… the list goes on.
- Experian is proud to be an Equal Opportunity and Affirmative Action employer.
SEO Marketing Manager ~ Experian ~ Hybrid (London, UK) employer: Getecube
Contact Detail:
Getecube Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Marketing Manager ~ Experian ~ Hybrid (London, UK)
✨Tip Number 1
Familiarise yourself with Experian's brand and its products. Understanding their credit score and comparison offerings will help you tailor your discussions during interviews, showcasing how your SEO strategies can directly benefit their specific goals.
✨Tip Number 2
Stay updated on the latest SEO trends and tools, especially those related to AI and social media platforms like TikTok and YouTube. Being able to discuss innovative strategies in these areas will demonstrate your proactive approach and expertise.
✨Tip Number 3
Prepare to discuss your experience with stakeholder management and agency collaboration. Be ready to share examples of how you've successfully communicated SEO concepts to non-SEO stakeholders, as this is crucial for the role.
✨Tip Number 4
Showcase your analytical skills by preparing a mock report or dashboard that highlights key SEO metrics. This will not only demonstrate your ability to measure performance but also your readiness to take ownership of the SEO strategy at Experian.
We think you need these skills to ace SEO Marketing Manager ~ Experian ~ Hybrid (London, UK)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your SEO marketing experience, particularly any roles where you designed and owned the end-to-end SEO strategy. Use specific metrics to demonstrate your impact on traffic and customer acquisition.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and how it aligns with Experian's mission. Mention your experience with various channels like Google, Bing, and social media, and how you've successfully driven organic growth in previous roles.
Showcase Your Analytical Skills: Include examples of how you've used SEO tools to measure performance and develop reporting dashboards. Highlight any experience you have with forecasting and planning SEO strategies that integrate with broader marketing plans.
Demonstrate Stakeholder Management: Discuss your experience in presenting SEO performance to senior stakeholders and managing external agency relationships. This will show your ability to communicate complex SEO concepts in an engaging way, which is crucial for this role.
How to prepare for a job interview at Getecube
✨Showcase Your SEO Expertise
Be prepared to discuss your previous experience in developing and executing SEO strategies. Highlight specific campaigns you've worked on, the tools you used, and the results achieved. This will demonstrate your capability to take charge of the end-to-end SEO strategy at Experian.
✨Understand the Brand and Its Audience
Research Experian's products and target audience thoroughly. Be ready to explain how you would tailor SEO strategies to educate consumers about credit and drive traffic to their site. Showing that you understand their brand will set you apart from other candidates.
✨Prepare for Stakeholder Engagement
Since the role involves presenting SEO performance to senior stakeholders, practice how you would communicate complex SEO concepts in an engaging way. Think of examples where you've successfully communicated with non-SEO stakeholders in the past.
✨Stay Ahead of AI Trends
Given the emphasis on AI in the job description, be ready to discuss how you've used AI tools to drive traffic or improve SEO performance. Share insights on how you plan to measure AI's impact on traffic and adapt strategies accordingly.
