At a Glance
- Tasks: Lead SEO strategy and drive organic growth for THG Beauty eCommerce brands.
- Company: Join a dynamic team at THG Beauty, a leader in the beauty eCommerce space.
- Benefits: Enjoy 25 days annual leave, enhanced maternity/paternity pay, and wellness support.
- Other info: Access bespoke development programmes and enjoy a vibrant workplace culture.
- Why this job: Make a real impact on beauty brands while developing your SEO expertise.
- Qualifications: 3-5+ years of SEO experience, especially in eCommerce environments.
The predicted salary is between 45000 - 55000 € per year.
We are seeking a hands-on SEO Manager to lead organic search performance across selected THG Beauty eCommerce brands. This is a commercially accountable role suited to someone operating at Manager level within a fast-paced eCommerce environment. You will own organic growth strategy and execution end-to-end — spanning technical SEO, on-page optimisation, content strategy, and support trading performance — while partnering cross-functionally to ensure SEO is embedded into all digital activity. You will combine strategic thinking with operational excellence and be comfortable rolling up your sleeves to deliver impact directly.
As an SEO Manager, you’ll:
- Own the SEO strategy and roadmap for assigned Beauty brands, aligned to revenue and commercial targets.
- Drive measurable improvements in organic traffic, revenue, visibility, and conversion.
- Translate trading priorities, seasonal campaigns, and product launches into SEO opportunities.
- Lead keyword and category opportunity analysis to inform merchandising and content strategy.
Technical & On-Page Excellence (Hands-On)
- Lead technical SEO audits and prioritise fixes across crawlability, indexation, internal linking, faceted navigation, schema, and site architecture.
- Work closely with Product and Engineering teams to define requirements and ensure SEO best practice in platform developments.
- Optimise PLPs, PDPs, content hubs, and international sites to maximise search performance.
- Leverage AI/LLM tools responsibly to scale optimisation and insight generation.
Content & Ecommerce Strategy
- Partner with Content and Editorial teams to create scalable, search-led content strategies.
- Identify opportunities for new landing pages, brand/category expansions, and long-tail growth.
- Support digital PR and authority-building initiatives through search insight.
Performance Management & Forecasting
- Own weekly and monthly performance reporting, providing senior stakeholders with clear insight and actionable recommendations.
- Develop and manage organic forecasts in line with budget cycles.
- Monitor algorithm updates and proactively adapt strategy.
Cross-Functional Collaboration
- Embed SEO into trading calendars, paid media strategy, CRM, and social campaigns.
- Ensure SEO is considered at planning stage for promotions, launches, and brand partnerships.
- Influence senior stakeholders using data-driven insight.
Leadership & Standards
- Support and mentor junior team members.
- Drive best practice consistency across the Beauty division.
- Champion testing, experimentation, and continuous optimisation.
What skills and experience do I need for this role?
- 3–5+ years SEO experience, with significant exposure to eCommerce environments.
- Proven track record of driving organic revenue growth for eCommerce websites.
- Strong technical SEO knowledge (crawl optimisation, JavaScript SEO, log analysis, site migrations).
- Deep understanding of category-led retail SEO and commercial trading models.
- Advanced experience with: Google Analytics / GA4, Google Search Console, Screaming Frog/Deepcrawl / Equivalent and Ahrefs/SEMrush/Sistrix.
- Strong analytical capability with the ability to translate data into commercial action.
- Highly hands-on — comfortable executing as well as leading.
Benefits
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12 months.
Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Refer someone and get up to £1,000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
Equal Opportunity & Disability Confidence
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
SEO Manager l Beauty in Manchester employer: Getecube
THG Beauty is an exceptional employer that prioritises employee growth and well-being, offering bespoke development programmes and a supportive work culture. With generous leave policies, including enhanced maternity and paternity pay, and access to state-of-the-art facilities, employees are empowered to thrive both personally and professionally in a dynamic eCommerce environment. The collaborative atmosphere encourages innovation and cross-functional partnerships, making it a rewarding place for those looking to make a significant impact in the beauty industry.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Manager l Beauty in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and eCommerce sectors on LinkedIn. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your SEO projects and successes. This is a great way to demonstrate your hands-on experience and technical know-how to potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the latest SEO trends and tools. Be ready to discuss how you've driven organic growth in past roles, especially in eCommerce settings.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace SEO Manager l Beauty in Manchester
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the SEO Manager role. Highlight your experience in eCommerce and how you've driven organic growth in previous positions. We want to see how you can bring your unique skills to our Beauty brands!
Show Off Your Technical Skills:Since this role requires strong technical SEO knowledge, don’t hold back! Mention specific tools you've used like Google Analytics or Screaming Frog, and share examples of how you've tackled technical challenges in the past. We love a hands-on approach!
Demonstrate Your Strategic Thinking:We’re looking for someone who can think strategically about SEO. Share examples of how you've developed and executed successful SEO strategies that align with commercial goals. Show us how you can translate trading priorities into actionable SEO opportunities!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at THG Beauty!
How to prepare for a job interview at Getecube
✨Know Your SEO Stuff
Make sure you brush up on your technical SEO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, especially in eCommerce. Highlight your experience with tools like Google Analytics and Ahrefs, as these will be crucial for the role.
✨Showcase Your Analytical Skills
Prepare to demonstrate how you've used data to drive organic growth. Bring examples of reports you've created or insights you've derived from performance metrics. This will show that you can translate data into actionable strategies, which is key for this position.
✨Be Hands-On and Ready to Roll Up Your Sleeves
This role requires a hands-on approach, so be prepared to discuss times when you've taken initiative to fix technical issues or optimise content directly. Share specific examples where your direct involvement led to measurable improvements in traffic or revenue.
✨Cross-Functional Collaboration is Key
Since the role involves working with various teams, think of examples where you've successfully collaborated with others, such as Product or Content teams. Emphasise your ability to influence stakeholders and embed SEO into broader marketing strategies.
