SEO Outreach Specialist: (German speaking) in London

Join Proton and help build a better internet where privacy is the default.

The Organic team is a vital and growing part of the Proton family. The significance of SEO is understood at the highest levels of the business; it serves as our primary traffic source and enables us to expand our global customer base while maintaining a low cost per acquisition (CPA). SEO is a powerful tool for generating strong brand awareness and highlighting the various privacy issues that are prevalent in today’s world.

We seek a motivated and detail-oriented Outreach Specialist to join our Organic team with a focus on the German speaking markets. The ideal candidate will speak both languages fluently, but fluency in just one is also highly desirable.

What you will do:

• Outreach Campaign Development: Create and implement effective outreach campaigns to acquire high-quality backlinks from relevant and authoritative websites.
• Relationship Building: Establish and maintain strong relationships with journalists, major publications, influencers, and administrators of niche websites across various industries.
• Collaboration: Work closely with diverse internal teams, such as PR, Social Media, Content, and Affiliates, to ensure that campaigns and content are optimised for link-building.
• Performance Tracking: Monitor and report on the effectiveness of outreach campaigns, including metrics related to link acquisition, traffic improvements, and search engine rankings.
• Link Prospecting: Through thorough research and competitive analysis, identify and assess potential linking opportunities.
• Pitching: Supervise the creation of persuasive email pitches and engage in negotiations for link acquisition.
• Competitor Analysis: Conduct regular analyses of competitors to identify new link-building opportunities and stay ahead of industry trends.
• SEO Compliance: Ensure all outreach activities adhere to the latest SEO best practices and search engine guidelines.
• Tool Proficiency: Effectively utilise media contact databases and standard SEO and outreach tools.

What we need from you:

• Fluent (or close to) verbal and written communication skills in English and German.
• Background or education in PR, marketing, or similar.
• Experience in working with news media and journalists; established relationships with publications or journalist networks are a plus.
• Demonstrated success in improving search engine rankings across various markets.
• Experience in securing backlinks from major publications in different markets.
• An ability to ideate outreach campaigns which deliver long-term value.
• Comfortable engaging with internal stakeholders to highlight the value your work brings to overall business objectives.
• Familiarity with outreach-specific PR tools as well as general SEO tools.
• Understanding overall SEO and how outreach integrates with it and other marketing efforts and channels.

What we offer:

• Technology: we provide all the devices and software you need to excel in your role, ensuring you have the best tools at your disposal to achieve your goals.
• Learning & Development: we are committed to your professional growth – Proton offers various learning opportunities, including training programmes, conferences/events and continual learning.
• Employee Benefits: comprehensive health insurance plans, competitive retirement savings options, generous vacation/leave policies and wellness programmes.
• Stock Options: at Proton, we are all owners of the company and you receive stock options when you join us.
• In-Person Collaboration: collaboration is easier and more effective in person, which is why we have offices in Geneva, Zurich, Prague, Barcelona, Paris, London, Vilnius, Skopje and Taipei.
• Food: lunch and snacks are provided by Proton every day at our offices.
• Transport: we’ll always support our employees with transport costs through subsidising public transport, bike allowances or parking spaces based on your office location.
• Flexible Working: you can define your own working hours as long as it works with team meetings.
• Work that Matters: Proton is a community-first organisation, started with the support of a crowdfunding campaign and built with community input – to this day, Proton’s only source of revenue is user subscriptions: over 100 million people trust and support Proton, and we put our users and community first in everything we do.

Our commitment to diversity and inclusion:

At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals, regardless of race, ethnicity, gender, age, sexual orientation, physical ability or socio-economic background feel valued and empowered. We strive to create equal opportunities, promote open dialogue and support continuous learning to ensure every voice is heard and respected.